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Understanding Green Purchase Intention in Indonesian Youth
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Understanding Green Purchase Intention in Indonesian Youth

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Questions and Answers

What is the theoretical foundation for the study on Indonesian youth customers' intents to buy environmentally friendly items in developing nations?

The theoretical foundation for the study is the Theory of Planned Behavior (TPB).

How was data collected for the study?

Data was collected via a questionnaire survey distributed through a Google form link.

What two new constructs were incorporated into the Theory of Planned Behavior (TPB) in the study?

The two new constructs incorporated into the TPB are environmental concern and environmental knowledge.

What software was used to analyze the collected data?

<p>The collected data was analyzed using SPSS (Statistical Package for the Social Sciences).</p> Signup and view all the answers

According to the study, what is one behavior that may be chosen to protect the environment?

<p>Purchasing eco-friendly products is one of the behaviors that may be chosen to protect the environment.</p> Signup and view all the answers

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