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Questions and Answers
What is the most flexible element of the marketing mix?
What is the most flexible element of the marketing mix?
- Price (correct)
- Product
- Place
- Promotion
What has made prices more visible, flexible and competitive?
What has made prices more visible, flexible and competitive?
- Increased regulation
- Technological advances
- Globalization
- The internet (correct)
What is another term for 'Promotion'?
What is another term for 'Promotion'?
- Product Placement
- Sales and Advertising
- Marketing Communications (correct)
- Public Relations
What does 'Promotion' refer to in the marketing mix?
What does 'Promotion' refer to in the marketing mix?
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What is the key purpose of Marketing Communications?
What is the key purpose of Marketing Communications?
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How does the text describe the flexibility of pricing?
How does the text describe the flexibility of pricing?
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What does the text say must be monitored in relation to the final price?
What does the text say must be monitored in relation to the final price?
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What does the text say about the relationship between the internet and pricing?
What does the text say about the relationship between the internet and pricing?
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What is the key focus of Promotion in the marketing mix?
What is the key focus of Promotion in the marketing mix?
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What is the relationship between 'Promotion' and 'Marketing Communications' according to the text?
What is the relationship between 'Promotion' and 'Marketing Communications' according to the text?
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