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Social Class and Social Factors Quiz

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Questions and Answers

What is the most flexible element of the marketing mix?

Price (correct)

Product

Place

Promotion

What has made prices more visible, flexible and competitive?

Increased regulation

Technological advances

Globalization

The internet (correct)

What is another term for 'Promotion'?

Product Placement

Sales and Advertising

Marketing Communications (correct)

Public Relations

What does 'Promotion' refer to in the marketing mix?

Raising awareness and attracting customers Signup and view all the answers

What is the key purpose of Marketing Communications?

To communicate a message to the marketplace Signup and view all the answers

How does the text describe the flexibility of pricing?

Pricing is the most volatile and dynamic element of the marketing mix Signup and view all the answers

What does the text say must be monitored in relation to the final price?

All the factors discussed previously Signup and view all the answers

What does the text say about the relationship between the internet and pricing?

The internet has made prices more visible, more flexible and more competitive Signup and view all the answers

What is the key focus of Promotion in the marketing mix?

Making customers, partners and society aware of and attracted to the business's offerings Signup and view all the answers

What is the relationship between 'Promotion' and 'Marketing Communications' according to the text?

Promotion and Marketing Communications are synonymous terms Signup and view all the answers