Social Change and Media Infrastructure
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Questions and Answers

How has media infrastructure changed in recent years?

  • It relies solely on printed media.
  • It remains unchanged with traditional methods only.
  • It is entirely replaced by radio transmitters.
  • It is being supplemented by digital infrastructure. (correct)
  • Which of the following statements accurately reflects the evolution of media devices?

  • Media devices have become less diverse over time.
  • New devices like smartphones and VR headsets have emerged. (correct)
  • Only traditional radios are used in media consumption now.
  • Devices no longer play a role in media distribution.
  • What major change has occurred in the way consumers engage with media?

  • Focus on traditional television viewing only.
  • Increased reliance on scheduled programming.
  • A decrease in the variety of available media content.
  • Transition to on-demand streaming services. (correct)
  • How do social behaviors influence society?

    <p>They help shape the social norms and cultural frameworks.</p> Signup and view all the answers

    What is the impact of AI on media?

    <p>It simplifies content creation through advanced technologies.</p> Signup and view all the answers

    What key elements contribute to effective personal communications?

    <p>The presenter, audience, and environment are all essential.</p> Signup and view all the answers

    What is a significant consequence of globalization on business practices?

    <p>It has enhanced collaboration between businesses worldwide.</p> Signup and view all the answers

    Which of the following best describes the reflexive relationship between media and society?

    <p>Social changes can drive transformations in media.</p> Signup and view all the answers

    Study Notes

    Social Change and Internet/New Media

    • Media changes as the social world changes, and vice-versa
    • Media infrastructure is evolving, with traditional media (TV, radio, print) being increasingly replaced or supplemented by digital infrastructure (online streaming, platforms)
    • 5G networks are enabling faster internet speeds
    • Devices like tablets, smartphones, smart TVs, and virtual reality headsets are changing how media is consumed, produced, and distributed
    • Streaming services like Netflix, Disney+, Hulu, and Amazon Prime have changed how people consume media content, favouring on-demand content over scheduled programming

    Media Infrastructure

    • Traditional media infrastructures (e.g., TV towers, radio transmitters, print facilities) are being replaced or supplemented by digital infrastructure
    • Streaming services and online platforms are becoming more common
    • Faster internet speeds via 5G networks are increasing
    • Digital content creation through social media platforms is growing

    Media Devices

    • Traditional media devices are evolving into more modern and varied forms
    • Smartphones, tablets, smart TVs, virtual reality headsets are examples of evolving media devices
    • These devices are changing how people consume, create, and distribute media

    Media Services

    • Streaming services are replacing traditional TV and radio, allowing on-demand content access
    • Flexibility and convenience in media consumption have increased
    • Media services are continually being updated and new features are often added to existing platforms.

    Society and Business Practices

    • Society is changing significantly due to globalization, technological advancements, social responsibility, and evolving consumer preferences
    • Business practices are evolving due to these factors in order to meet the needs of the changing social landscape

    Social Behaviour

    • Social behaviour is influenced by interactions between individuals and groups, as well as influenced by cultural frameworks and technological advancements
    • Communication extends beyond verbal language and depends on visual cues like body language, facial expressions, and attire
    • Understanding audience demographics and objectives are important in effective communication

    Personal Communication

    • Presentations require a presenter, audience, and presentation environment
    • Communication is more than just words; physical elements including body language, dress, and appearance significantly affect communication
    • Retaining information depends mainly on visual inputs followed by verbal

    Elements of Personal Communication

    • Verbal communication includes tone, clarity, volume, and accent. Non-verbal communication includes facial expressions, eye contact, clothing choices, and gestures.

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    Description

    Explore how social changes are influencing media infrastructure and consumption patterns in today's digital world. This quiz covers the shift from traditional media to digital platforms, the impact of 5G technology, and the rise of streaming services. Test your knowledge on how these changes are reshaping our society.

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