Internet and New Media + Personal Communications

**Internet and New Media** - Social Change Shifts in society, culture and behaviours - Media Change Media changes as the social world changes and vice versa - Media is Changing through its... **Infrastructure** With rapid advancements in technology and shifts in consumer behaviour, medi...

**Internet and New Media** - Social Change Shifts in society, culture and behaviours - Media Change Media changes as the social world changes and vice versa - Media is Changing through its... **Infrastructure** With rapid advancements in technology and shifts in consumer behaviour, media infrastructure is undergoing significant transformation. Example: - Traditional media infrastructures (e.g., TV towers, radio transmitters, print facilities) are increasingly being replaced or supplemented by digital infrastructure, including streaming services and online platforms. - The rise of AI - 5G networks with faster internet speeds - Content creation through social media platforms **Devices** The evolution of media devices---ranging from traditional televisions and radios to modern smartphones, tablets, and virtual reality headsets, has altered how media is consumed, produced, and distributed.  Example: - Tablets - Smart Phones - Smart TV's - Virtual Reality **Services** Traditional television and radio are being overtaken by streaming platforms like Netflix, Disney+, Hulu, and Amazon Prime. These services allow consumers to watch or listen to content on demand, breaking free from scheduled programming. This flexibility has fundamentally changed how people engage with media. - Society is changing through its... **Business Practices** Society is changing significantly through the evolution of business practices, driven by factors like globalization, technological innovation, social responsibility, and changing consumer preferences. **Social Behaviour** Social behaviour refers to the interactions between individuals, groups, and institutions within society. These interactions shape the norms, values, and cultural frameworks that define how society functions. In today\'s world, social behaviour is changing due to factors such as technological advancements - Media and society are in a reflexive relationship Example: Citizen Journalism **Personal Communications** - 3 main elements to a presentation - The presenter - The Audience - The presentation environment - Communication is more than just talking It is not just what we say, we also communicate through the way we sound, the way we dress and our appearance, body language and more - Retaining information We retain most what we see. What we hear come last on the basis of retaining information - Public speaking requires good communication - Who is in my audience? - What are their expectations? - To what extent are they like me, not like me, share my values, sense of humour, education, background? - What are my objectives? - What is my main message? - Elements of personal communication **Verbal:** Tone, Clarity, Volume, Accent, nuances such as sarcasm (supra-segmentals) **Non-Verbal:** Facial expression, eye-contact, clothes, gestures, movement