SMART Goal Setting

• Presentation guides through the SMART goal-setting method to create clear, actionable goals for desired outcomes.

The Power of SMART Goals

• SMART goals are specific, measurable, achievable, relevant, and time-bound.
• SMART goals helps maintain focus and motivation toward success.
• The framework enables clear action steps and progress tracking.
• Example of SMART goal: to facilitate advertising contracts for three new websites in the next two months to increase website traffic by 30% and promote brand awareness.
• Example of SMART goal: To develop a business management software by the end of the year that can help clients organize information, pursue leads, and conduct e-commerce.

Scenario of Non-SMART Goal Setting

• A company wants to create a mobile app to improve customer interaction, without specifying what "improve" means or a deadline.
• The team is told to "make it happen" without clear deadlines or measurable goals.

Making Goals Specific

• Ask: What do I want to accomplish?
• Ask: How will achieving this goal make a difference?
• Ask: What actions will I need to take?
• Vague goal example: To help my department stay on budget this year.
• Specific goal example: To distribute a budget report showing the department's current expenses compared to the allotted annual budget.

Making Goals Measurable

• Ask: How can I track my progress toward my goal?
• Ask: What metrics will I use to measure success?
• Specific goal example: To distribute a budget report.
• Measurable goal example: To distribute a budget report showing the department's current expenses compared to the allotted annual budget.

Making Goals Achievable

• Ask: Do I have the resources and time to achieve this goal?
• Ask: What skills or knowledge do I need to develop?
• Measurable goal example: To distribute a budget report showing the department's current expenses compared to the allotted annual budget.
• Achievable goal example: To distribute a budget report showing the department's current expenses compared to the allotted annual budget and highlighting areas where overspending occurs.

Making Goals Relevant

• Ask: How does this goal align with my overall objectives?
• Ask: Will achieving this goal have a positive impact?
• Achievable goal example: To distribute a budget report showing the department's current expenses compared to the allotted annual budget and highlighting areas where overspending occurs.
• Relevant goal example: Distribute a budget report highlighting overspending areas and offer suggestions on how to cut expenses to get back within budget, based on current spending.

Making Goals Time-Bound

• Ask: When do I want to achieve this goal?
• Ask: What are the key milestones and deadlines?
• Relevant goal example: To distribute a budget report showing the department's current expenses compared to the allotted annual budget and highlighting areas where overspending occurs; based on current spending, offer suggestions to cut expenses and get back within budget.
• Time-bound goal example: Each month this year, I will distribute a budget report that shows the department's current expenses in comparison to our allotted annual budget and I will highlight areas where we are overspending. Based on our current spending, I will offer suggestions on how to cut expenses so that we are back within budget.

Turning Vague Goals into SMART Goals

• Identify and address goals that lack clarity or actionability.
• Use the SMART method to make goals specific, measurable, achievable, relevant, and time-bound.
• Divide goals into smaller, actionable steps.

Benefits of SMART Goal-Setting

• Clear goals keep focus and motivation towards achieving them, this Increases Motivation.
• Actionable steps help prioritize tasks and stay on track to Improve Productivity.
• Measurable goals helps you keep track progress and accountability by Enhancing Accountability.

Example SMART Goal Statement

• To develop a mobile app that provides personalized content for customers, aiming to increase downloads by 30% within six months after launch and boost user retention by 25%, while allocating P1,500,000 for development costs and ensuring alignment with our digital strategy objectives.
• The initial version will be completed in nine months, with monthly progress reviews.

SMART Version of the Scenario

• Specific: Develop a mobile app that enhances customer engagement by providing personalized content and improving user experience.
• Measurable: Increase app downloads by 30% within six months and boost user retention by 25% through regular updates and feedback mechanisms.
• Achievable: Allocate necessary resources (e.g., development team, budget) based on current capabilities and constraints.
• Relevant: Align with the company's broader strategy of enhancing digital presence and improving customer satisfaction metrics.
• Time-bound: Complete the initial version of the app within nine months, with monthly milestones for feature development and testing.

Conclusion

• SMART goals helps by structuring a clear approach to goal-setting.
• Time-bound goals help create a sense of urgency and deadlines.
• Start setting SMART goals to achieve professional and personal aspirations.