CH6 - Strategy Formulation (MCQs)

Identifying a corporation’s distinctive competencies and available market opportunities. (correct)

Maximizing profit by reducing competition.

Creating a new mission statement that aligns with financial goals.

Developing marketing strategies for immediate product launches.

SA = (S + W) / O

SA = S - W / O

SA = O / (S - W) (correct)

SA = O × (S + W)

A market segment with the highest number of competitors.

A market need that fits a firm’s strengths so well that competitors are unlikely to challenge it. (correct)

A segment where firms can establish high entry barriers.

A short-term opportunity for a firm to launch a new product.