Session 10: Strategies for Brand Image
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Questions and Answers

What is a key element of effective crisis communication?

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Which challenge in digital reputation management is particularly highlighted?

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What is the primary goal of reputation management?

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Why is empathy important in crisis communication?

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How can social media impact brand perception?

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What aspect is crucial for maintaining trust during a crisis?

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What is a key element of digital reputation management?

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What is a key component of audience engagement in social media?

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What role does engagement play in digital reputation management?

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How can a brand humanize its image on social media?

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What advantage does social media provide during a crisis?

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What practice enhances a brand's credibility on social media?

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Why is transparency important in crisis communication on social media?

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Why is consistent posting important for audience engagement?

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What is one benefit of building a strong social media presence before a crisis?

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Which social media tool can be used to track perceptions of a brand online?

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