Digital Marketing Strategies

What is the primary objective of social media marketing?

To decrease email marketing efforts
To increase website traffic
To create awareness and gain an audience (correct)
To reduce customer dissatisfaction

What is Active SMM Promotion?

Sending personalized emails to customers
Creating content to drive traffic to websites and social media networks (correct)
Analyzing customer feedback
Updating social media statuses and images

What is the primary purpose of email marketing?

To increase social media followers
To decrease website traffic
To reduce customer complaints
To keep the audience updated on current brand offerings (correct)

What is Passive SMM Promotion?

Constantly interacting with users to understand their problems (B) Signup and view all the answers

What is the analogy used to describe email marketing?

Being invited to someone's house (A) Signup and view all the answers

What is one of the platforms mentioned for Active SMM Promotion?

YouTube (D) Signup and view all the answers

What is essential for a website to have besides great content on desktop version?

Full compatibility with mobile devices (B) Signup and view all the answers

Which type of visibility includes paid ads, paid search, and paid content?

Paid Visibility (A) Signup and view all the answers

What percentage of internet users don't click on banner ads because they don't trust them?

54% (D) Signup and view all the answers

What is a key takeaway from the study on 18-34-year-olds' behavior towards online ads?

They mostly ignore online banner and digital ads (C) Signup and view all the answers

What is the recommended approach when building a brand online?

Focus on small efficiency improvements first, then buy ads (C) Signup and view all the answers

What type of media includes social media profiles like Facebook, Twitter, and LinkedIn?

Owned Visibility (B) Signup and view all the answers

What has led to an increase in demand for the internet?

The increase in demand for smartphones (D) Signup and view all the answers

What percentage of digital ads are at in the statistical graph of 2018?

30 per cent (D) Signup and view all the answers

What has changed due to the availability of mobile phones and the internet?

The whole ballpark of traditional marketing has changed (D) Signup and view all the answers

What has been the impact of mobile phones on traditional marketing?

They have dropped the visibility of traditional marketing (A) Signup and view all the answers

What is the primary advantage of digital marketing over traditional marketing?

It is more easily available at one click (C) Signup and view all the answers

What has been the result of the advancement in digital marketing?

Traditional marketing has dropped in visibility (B) Signup and view all the answers

What is a key benefit of digital marketing in terms of customer attraction?

It provides customization options based on customer needs and preferences (A) Signup and view all the answers

What is a key goal of digital marketing in terms of customer retention?

To build brand loyalty and retain existing customers (B) Signup and view all the answers

What was the name of the campaign launched by the Government of India to empower citizens through technology?

Digital India (D) Signup and view all the answers

What is a key advantage of digital marketing in terms of customer service?

It enables businesses to solve customer grievances and respond to queries quickly and effectively (D) Signup and view all the answers

Why is retaining existing customers important in today's competitive market?

Because it is cost-effective to retain existing customers (A) Signup and view all the answers

What is a key outcome of effective digital marketing?

Customer retention and brand loyalty (A) Signup and view all the answers

What is the main purpose of determining the goals and objectives of a website?

To make decisions about the website's direction (B) Signup and view all the answers

What is a key benefit of understanding the target market or audience?

It helps in creating a website that is more user-friendly and effective (D) Signup and view all the answers

Why is it important to incorporate keywords into the architecture of a website?

To rank higher in search engine results (D) Signup and view all the answers

What is the benefit of making a website mobile-friendly?

It helps in ranking higher in search engine results (D) Signup and view all the answers

What is the primary role of SEO in a website's success?

To directly affect the success of a website's venture online (C) Signup and view all the answers

What can analyzing the websites of competitors help with?

Creating a website that is devoid of competitors' shortcomings (C) Signup and view all the answers