Marketing Management Overview Quiz
10 Questions
0 Views

Marketing Management Overview Quiz

Created by
@TopnotchDysprosium

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main emphasis in Freud's Theory on motivation?

  • The significance of social interactions in motivation
  • The impact of conscious behavior on motivation
  • The importance of conscious physiological forces
  • The influence of unconscious physiological forces (correct)

    • According to Maslow's Hierarchy of Needs, which level is driven by the lowest unmet need?

  • Physiological needs (correct)
  • Social needs
  • Esteem needs
  • Self-actualization needs

    • What does Herzberg's Two-factor Theory suggest managers should do?

  • Identify dissatisfiers to address
  • Avoid dissatisfiers and identify satisfiers (correct)
  • Only concentrate on motivators of purchase
  • Focus on avoiding motivators

    • Which aspect of Perception involves interpreting information based on prior beliefs?

    <p>Selective Distortion</p> Signup and view all the answers

    What does Selective Retention in Perception refer to?

    <p>Remembering good points about something and forgetting about competitors</p> Signup and view all the answers

    In the context of Learning, what does Discrimination/Differentiation refer to?

    <p>The recognition of differences and the ability to adjust behavior accordingly</p> Signup and view all the answers

    Which element of Learning impels an individual to take action?

    <p>Drive</p> Signup and view all the answers

    What does Selective Attention in Perception aim to do?

    <p>Attract consumer's notice by emphasizing certain aspects</p> Signup and view all the answers

    'In-depth Interview' is a technique recommended in management to:

    <p>'Uncover deeper motives'</p> Signup and view all the answers

    'Self-actualization needs' according to Maslow's Hierarchy refer to:

    <p>'Development and realization of one's potential'</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser