Podcast
Questions and Answers
Marketing Communications Planning Checklist includes the '5 Ws' model.
Marketing Communications Planning Checklist includes the '5 Ws' model.
True
Marketing Communications Planning targets only two broad categories: Prospects and Users.
Marketing Communications Planning targets only two broad categories: Prospects and Users.
False
Marketing Communications Planning aims to build preference by communicating brand strengths and benefits.
Marketing Communications Planning aims to build preference by communicating brand strengths and benefits.
True
Employees are not considered as a target audience in Marketing Communications Planning.
Employees are not considered as a target audience in Marketing Communications Planning.
Signup and view all the answers
The purpose of Marketing Communications Planning is to reduce uncertainty/perceived risk by providing useful info and advice.
The purpose of Marketing Communications Planning is to reduce uncertainty/perceived risk by providing useful info and advice.
Signup and view all the answers
Prospects are known in advance in Marketing Communications Planning.
Prospects are known in advance in Marketing Communications Planning.
Signup and view all the answers
Users are not considered as a target audience in Marketing Communications Planning.
Users are not considered as a target audience in Marketing Communications Planning.
Signup and view all the answers
The purpose of Marketing Communications Planning is to shape employee behavior.
The purpose of Marketing Communications Planning is to shape employee behavior.
Signup and view all the answers
Marketing Communications Planning Common Education is not part of internal marketing campaign.
Marketing Communications Planning Common Education is not part of internal marketing campaign.
Signup and view all the answers
Marketing Communications Planning aims to build preference by communicating brand strengths and benefits only for unfamiliar service/brand.
Marketing Communications Planning aims to build preference by communicating brand strengths and benefits only for unfamiliar service/brand.
Signup and view all the answers
