10 Questions
Marketing Communications Planning Checklist includes the '5 Ws' model.
True
Marketing Communications Planning targets only two broad categories: Prospects and Users.
False
Marketing Communications Planning aims to build preference by communicating brand strengths and benefits.
True
Employees are not considered as a target audience in Marketing Communications Planning.
False
The purpose of Marketing Communications Planning is to reduce uncertainty/perceived risk by providing useful info and advice.
True
Prospects are known in advance in Marketing Communications Planning.
False
Users are not considered as a target audience in Marketing Communications Planning.
False
The purpose of Marketing Communications Planning is to shape employee behavior.
False
Marketing Communications Planning Common Education is not part of internal marketing campaign.
False
Marketing Communications Planning aims to build preference by communicating brand strengths and benefits only for unfamiliar service/brand.
False
This quiz covers the specific roles of marketing communications in service marketing, such as positioning and differentiating services, promoting personnel contribution, adding value through communication content, facilitating customer involvement, and managing demand. It also addresses the challenges of service communications, including overcoming problems of intangibility.
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