Mangement of italian excellence PT.1

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Which of the following best describes the 'Made in Italy' concept?

The unique set of outstanding practices and values in managing Italian firms (correct)

A cultural movement promoting Italian heritage

A marketing strategy used by Italian companies to sell their products

A government policy aimed at promoting Italian exports

What is the main driver of the Italian economy?

The agricultural sector

The service sector

Small and medium-sized family-owned enterprises (correct)

Large multinational corporations

Why is Italy vulnerable to scrutiny by financial markets?

Because of its underdeveloped financial sector

Because of its high public debt and structural impediments to growth (correct)

Because of its unstable political climate

Because of its low GDP and lack of economic diversity

Which of the following is a weakness of the Italian industrial district?

They lack investments for boosting exports Signup and view all the answers

What is the key to growth in the global scenario for Italian districts?

Increasing differentiation Signup and view all the answers

What is the preferred approach of Italian districts in promoting their products?

Differentiation leadership Signup and view all the answers

Which regions of Italy have the highest concentration of industrial districts?

Veneto and Emilia Romagna Signup and view all the answers

What is the main reason for the decrease in the number of industrial districts in Italy from 2001 to 2011?

The shock that SMEs faced after the international financial crisis of 2008 Signup and view all the answers

What percentage of Italian industrial districts are composed of small and medium enterprises (SMEs)?

More than 70% Signup and view all the answers

What are the main factors that determine the size of an enterprise?

Staff headcount and either turnover or balance sheet total Signup and view all the answers

What is the difference between product innovation and process innovation?

Process innovation relates to the way in which an organization conducts its business and operations, while product innovation is embodied in the output of the organization Signup and view all the answers

What is an industrial district according to the text?

A simple aggregation of industrial and professional activities of the same species Signup and view all the answers

What are the four economic sectors in which Italy excels, according to the text?

Automotive, alimentari, abbigliamento, arredamento Signup and view all the answers

What is the concept of 'tailormade approach' in the context of Made in Italy?

It is a way of customizing a specific product with a specific design according to the needs of each specific client. Signup and view all the answers

What are the key pillars of the Made in Italy, according to the text?

Quality, innovation, research, tradition, uniqueness, and creativity. Signup and view all the answers

Which of the following is NOT a common element characterizing best performing districts?

Reliance on government funding Signup and view all the answers

What is the difference between licensing and franchising?

Licensing allows a company to produce a specific product with technical design and specific characteristics, while franchising allows an individual/group to sell a product or provide a service using the franchisor's business system Signup and view all the answers

According to the Uppsala/Process model, what leads to decisions in international business development?

Market knowledge Signup and view all the answers

What is the key to internationalization according to the International Entrepreneurship Theory?

Being opportunity-seeking and internationally experienced Signup and view all the answers

What is the difference between push and pull marketing strategies?

Push strategy is a promotional tactic, while pull strategy is a sales tactic Signup and view all the answers

What is the most used and innovative marketing channel today?

Vertical Marketing Channel (VMC) Signup and view all the answers

Which of the following is a true statement about distributors?

Distributors buy products, keep them in stock, and resell them with a margin. Signup and view all the answers

What is the CAT philosophy in terms of distribution-network strategies?

Dealers should be educated and given quick access to necessary documentation to maximize sales. Signup and view all the answers

What is the recommended approach to minimize pricing conflicts in an international supply chain?

Choose almost the same prices for each distributor to avoid pricing problems. Signup and view all the answers

What is one way to increase your international brand reputation and create a common sense of belonging among your network of distributors?

Send them leads Signup and view all the answers

What is one way to change your relation from vendor to a real partnership with your distributors?

Support distributors in product development and cross-sell Signup and view all the answers

What is one way to consolidate the commercial relations with your distributors?

Provide incentives Signup and view all the answers

What is one possible channel conflict that companies have to avoid?

Incompatible goals with partners Signup and view all the answers

Why is it important to follow and share inventory management with your distributors?

To consolidate commercial relations Signup and view all the answers

What is one way to keep a long-term partnership with your distributors?

Forward them the leads referring to their territory Signup and view all the answers