Mangement of italian excellence PT.1
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Questions and Answers

Which of the following best describes the 'Made in Italy' concept?

  • The unique set of outstanding practices and values in managing Italian firms (correct)
  • A cultural movement promoting Italian heritage
  • A marketing strategy used by Italian companies to sell their products
  • A government policy aimed at promoting Italian exports

What is the main driver of the Italian economy?

  • The agricultural sector
  • The service sector
  • Small and medium-sized family-owned enterprises (correct)
  • Large multinational corporations

Why is Italy vulnerable to scrutiny by financial markets?

  • Because of its underdeveloped financial sector
  • Because of its high public debt and structural impediments to growth (correct)
  • Because of its unstable political climate
  • Because of its low GDP and lack of economic diversity

Which of the following is a weakness of the Italian industrial district?

<p>They lack investments for boosting exports (C)</p> Signup and view all the answers

What is the key to growth in the global scenario for Italian districts?

<p>Increasing differentiation (B)</p> Signup and view all the answers

What is the preferred approach of Italian districts in promoting their products?

<p>Differentiation leadership (A)</p> Signup and view all the answers

Which regions of Italy have the highest concentration of industrial districts?

<p>Veneto and Emilia Romagna (C)</p> Signup and view all the answers

What is the main reason for the decrease in the number of industrial districts in Italy from 2001 to 2011?

<p>The shock that SMEs faced after the international financial crisis of 2008 (D)</p> Signup and view all the answers

What percentage of Italian industrial districts are composed of small and medium enterprises (SMEs)?

<p>More than 70% (D)</p> Signup and view all the answers

What are the main factors that determine the size of an enterprise?

<p>Staff headcount and either turnover or balance sheet total (B)</p> Signup and view all the answers

What is the difference between product innovation and process innovation?

<p>Process innovation relates to the way in which an organization conducts its business and operations, while product innovation is embodied in the output of the organization (B)</p> Signup and view all the answers

What is an industrial district according to the text?

<p>A simple aggregation of industrial and professional activities of the same species (A)</p> Signup and view all the answers

What are the four economic sectors in which Italy excels, according to the text?

<p>Automotive, alimentari, abbigliamento, arredamento (D)</p> Signup and view all the answers

What is the concept of 'tailormade approach' in the context of Made in Italy?

<p>It is a way of customizing a specific product with a specific design according to the needs of each specific client. (C)</p> Signup and view all the answers

What are the key pillars of the Made in Italy, according to the text?

<p>Quality, innovation, research, tradition, uniqueness, and creativity. (C)</p> Signup and view all the answers

Which of the following is NOT a common element characterizing best performing districts?

<p>Reliance on government funding (C)</p> Signup and view all the answers

What is the difference between licensing and franchising?

<p>Licensing allows a company to produce a specific product with technical design and specific characteristics, while franchising allows an individual/group to sell a product or provide a service using the franchisor's business system (A)</p> Signup and view all the answers

According to the Uppsala/Process model, what leads to decisions in international business development?

<p>Market knowledge (A)</p> Signup and view all the answers

What is the key to internationalization according to the International Entrepreneurship Theory?

<p>Being opportunity-seeking and internationally experienced (B)</p> Signup and view all the answers

What is the difference between push and pull marketing strategies?

<p>Push strategy is a promotional tactic, while pull strategy is a sales tactic (D)</p> Signup and view all the answers

What is the most used and innovative marketing channel today?

<p>Vertical Marketing Channel (VMC) (B)</p> Signup and view all the answers

Which of the following is a true statement about distributors?

<p>Distributors buy products, keep them in stock, and resell them with a margin. (A)</p> Signup and view all the answers

What is the CAT philosophy in terms of distribution-network strategies?

<p>Dealers should be educated and given quick access to necessary documentation to maximize sales. (B)</p> Signup and view all the answers

What is the recommended approach to minimize pricing conflicts in an international supply chain?

<p>Choose almost the same prices for each distributor to avoid pricing problems. (C)</p> Signup and view all the answers

What is one way to increase your international brand reputation and create a common sense of belonging among your network of distributors?

<p>Send them leads (D)</p> Signup and view all the answers

What is one way to change your relation from vendor to a real partnership with your distributors?

<p>Support distributors in product development and cross-sell (B)</p> Signup and view all the answers

What is one way to consolidate the commercial relations with your distributors?

<p>Provide incentives (C)</p> Signup and view all the answers

What is one possible channel conflict that companies have to avoid?

<p>Incompatible goals with partners (C)</p> Signup and view all the answers

Why is it important to follow and share inventory management with your distributors?

<p>To consolidate commercial relations (D)</p> Signup and view all the answers

What is one way to keep a long-term partnership with your distributors?

<p>Forward them the leads referring to their territory (C)</p> Signup and view all the answers

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