30 Questions
Which of the following best describes the 'Made in Italy' concept?
The unique set of outstanding practices and values in managing Italian firms
What is the main driver of the Italian economy?
Small and medium-sized family-owned enterprises
Why is Italy vulnerable to scrutiny by financial markets?
Because of its high public debt and structural impediments to growth
Which of the following is a weakness of the Italian industrial district?
They lack investments for boosting exports
What is the key to growth in the global scenario for Italian districts?
Increasing differentiation
What is the preferred approach of Italian districts in promoting their products?
Differentiation leadership
Which regions of Italy have the highest concentration of industrial districts?
Veneto and Emilia Romagna
What is the main reason for the decrease in the number of industrial districts in Italy from 2001 to 2011?
The shock that SMEs faced after the international financial crisis of 2008
What percentage of Italian industrial districts are composed of small and medium enterprises (SMEs)?
More than 70%
What are the main factors that determine the size of an enterprise?
Staff headcount and either turnover or balance sheet total
What is the difference between product innovation and process innovation?
Process innovation relates to the way in which an organization conducts its business and operations, while product innovation is embodied in the output of the organization
What is an industrial district according to the text?
A simple aggregation of industrial and professional activities of the same species
What are the four economic sectors in which Italy excels, according to the text?
Automotive, alimentari, abbigliamento, arredamento
What is the concept of 'tailormade approach' in the context of Made in Italy?
It is a way of customizing a specific product with a specific design according to the needs of each specific client.
What are the key pillars of the Made in Italy, according to the text?
Quality, innovation, research, tradition, uniqueness, and creativity.
Which of the following is NOT a common element characterizing best performing districts?
Reliance on government funding
What is the difference between licensing and franchising?
Licensing allows a company to produce a specific product with technical design and specific characteristics, while franchising allows an individual/group to sell a product or provide a service using the franchisor's business system
According to the Uppsala/Process model, what leads to decisions in international business development?
Market knowledge
What is the key to internationalization according to the International Entrepreneurship Theory?
Being opportunity-seeking and internationally experienced
What is the difference between push and pull marketing strategies?
Push strategy is a promotional tactic, while pull strategy is a sales tactic
What is the most used and innovative marketing channel today?
Vertical Marketing Channel (VMC)
Which of the following is a true statement about distributors?
Distributors buy products, keep them in stock, and resell them with a margin.
What is the CAT philosophy in terms of distribution-network strategies?
Dealers should be educated and given quick access to necessary documentation to maximize sales.
What is the recommended approach to minimize pricing conflicts in an international supply chain?
Choose almost the same prices for each distributor to avoid pricing problems.
What is one way to increase your international brand reputation and create a common sense of belonging among your network of distributors?
Send them leads
What is one way to change your relation from vendor to a real partnership with your distributors?
Support distributors in product development and cross-sell
What is one way to consolidate the commercial relations with your distributors?
Provide incentives
What is one possible channel conflict that companies have to avoid?
Incompatible goals with partners
Why is it important to follow and share inventory management with your distributors?
To consolidate commercial relations
What is one way to keep a long-term partnership with your distributors?
Forward them the leads referring to their territory
Test your knowledge of selecting foreign distributors with this quiz! Learn about the criteria for choosing a good foreign distributor, including financial and company strengths, product factors, marketing skills, commitment, and facilitating factors. See how much you know about working with agents and the agreements involved.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
