10 Questions
What is a key innovation in Schramm's model of communication?
Inclusion of a feedback loop
What are the basic components of Schramm's communication model?
Source, destination, message
What is the role of feedback in Schramm's communication model?
Key part of successful communication
What does the destination need to do in Schramm's communication model?
Decode and interpret the signs to reconstruct the original idea
What does Schramm consider communication to be about?
Sharing information or having a common attitude towards signs
When was Schramm's model of communication first published?
Schramm's model of communication was first published by Wilbur Schramm in 1954.
What are the three basic components of Schramm's model of communication?
The three basic components of Schramm's model of communication are a source, a destination, and a message.
What is the role of feedback in Schramm's model of communication?
Feedback is a key part of many forms of communication in Schramm's model. It can be used to mitigate processes that may undermine successful communication, such as external noise or errors in the phases of encoding and decoding.
What does the destination need to do in Schramm's model of communication?
The destination needs to decode and interpret the signs to reconstruct the original idea in Schramm's model of communication.
What is one key innovation in Schramm's model of communication?
One key innovation in Schramm's model of communication is the inclusion of a feedback loop and the discussion of the role of fields of experience.
Study Notes
Schramm's Model of Communication
- Key innovation: Recognition of the importance of feedback in the communication process
- Basic components: Source, Message, Destination
- Role of Feedback: Ensures the communication process is complete and successful, allowing the source to determine if the message was received and understood as intended
- Destination's role: To provide feedback to the source, confirming reception and understanding of the message
- Schramm's view of communication: A two-way process involving both the source and destination, rather than a one-way transmission of information
- Publication year: 1954 (when Schramm's model was first published)
- Three basic components: Source, Message, Destination
- Feedback's role in the model: To close the communication loop, allowing the source to adjust the message or communication approach as needed
- Destination's responsibility: To provide feedback, enabling the source to evaluate the effectiveness of the communication attempt
Test your knowledge of communication theories with this quiz on Schramm's model of communication. Learn about the key concepts and components of Schramm's influential communication model, including the feedback loop and the role of fields of experience. See how much you know about this early model and its contributions to the study of communication.
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