Salesforce Certified AI Associate Exam _2
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Questions and Answers

Which AI tool is a web of connections, guided by weights and biases?

  • Predictive Analytics
  • Rules-based systems
  • Neural networks (correct)

    • How does the "right of least privilege" reduce the risk of handling sensitive personal data?

  • By limiting how many people have access to data (correct)
  • By applying data retention policies
  • By reducing how many attributes are collected

    • What is a possible outcome of poor data quality?

  • AI systems inadvertently learn and amplify biases. (correct)
  • AI predictions become more focused and less robust.
  • AI models have slower response times.

    • How does an organization benefit from using AI to personalize the shopping experience of online customers?

    <p>Customers are more likely to be satisfied with their shopping experience.</p> Signup and view all the answers

    How does a data quality assessment impact business outcomes for companies using AI?

    <p>Provides a benchmark for AI predictions</p> Signup and view all the answers

    How does poor data quality affect predictive and generative AI models?

    <p>Creates inaccurate results</p> Signup and view all the answers

    How does data quality impact the trustworthiness of AI-driven decisions?

    <p>High quality data improves the reliability and credibility of AI driven decisions.</p> Signup and view all the answers

    Which best describes the difference between predictive AI and generative AI?

    <p>Predictive AI uses machine learning to classify or predict outputs from its input data whereas generative AI uses machine learning to generate new and original output for a given input.</p> Signup and view all the answers

    What is an implication of user consent in regard to AI data privacy?

    <p>AI infringes on privacy when user consent is not obtained.</p> Signup and view all the answers

    What should an organization do to enforce consistency across accounts for newly entered records?

    <p>Implement naming conventions or a predefined list of user-selectable values for organization-wide records.</p> Signup and view all the answers

    Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?

    <p>Duplicate</p> Signup and view all the answers

    Which action introduces bias in the training data used for AI algorithms?

    <p>Using a dataset that underrepresents perspectives and populations</p> Signup and view all the answers

    To avoid introducing unintended bias to an AI model, which type of data should be omitted?

    <p>Demographic</p> Signup and view all the answers

    What is a key benefit of effective interaction between humans and AI systems?

    <p>Leads to more informed and balanced decision-making</p> Signup and view all the answers

    Cloud Kicks wants to develop a solution to predict customers' product interests based on historical data. The company found that employees from one region use a text field to capture the product category, while employees from all other locations use a picklist. Which dimension of data quality is affected in this scenario?

    <p>Consistency</p> Signup and view all the answers

    What is a key consideration regarding data quality's role in AI implementations?

    <p>Training and fine-tuning Salesforce AI models</p> Signup and view all the answers

    Cloud Kicks wants to improve the quality of its AI model's predictions with the use of a large amount of data. Which data quality element should the company focus on?

    <p>Accuracy</p> Signup and view all the answers

    A service leader wants to use AI to help customers resolve their issues quicker in a guided self-serve application. Which Einstein functionality provides the best solution?

    <p>Bots</p> Signup and view all the answers

    An administrator at Cloud Kicks wants to ensure that a field is set up on the customer record so their preferred name can be captured. Which Salesforce field type should the administrator use to accomplish this?

    <p>Text</p> Signup and view all the answers

    Cloud Kicks is testing a new AI model. Which approach aligns with Salesforce's Trusted AI Principle of Inclusivity?

    <p>Test with diverse and representative datasets appropriate for how the model will be used.</p> Signup and view all the answers

    Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capability should they use?

    <p>Einstein Lead Scoring and Case Classification</p> Signup and view all the answers

    How does AI assist in lead qualification?

    <p>Scores leads based on customer data</p> Signup and view all the answers

    Cloud Kicks relies on data analysis to optimize its product recommendations for customers. How will incomplete data quality impact the company's recommendations?

    <p>The accuracy of the product</p> Signup and view all the answers

    Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce. Which feature should be used to accomplish this?

    <p>Duplicate management</p> Signup and view all the answers

    Cloud Kicks prepares a dataset for an AI model and identifies some inconsistencies in the data. What is the most appropriate action the company should take?

    <p>Investigate the data inconsistencies and apply data quality techniques.</p> Signup and view all the answers

    A sales manager wants to use AI to help sales representatives log their calls quicker and more accurately. Which functionality provides the best solution?

    <p>Call Summaries</p> Signup and view all the answers

    Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a concern. How can data quality be assessed quickly?

    <p>Leverage data quality apps from AppExchange.</p> Signup and view all the answers

    Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical risks?

    <p>Demographic</p> Signup and view all the answers

    A customer using Einstein Prediction Builder is confused about why a certain prediction was made. Following Salesforce's Trusted AI Principle of Transparency, which customer information should be accessible on the Salesforce Platform?

    <p>An explanation of the prediction's rationale and a model card that describes how the model was created</p> Signup and view all the answers

    What is Salesforce's Trusted AI Principle of Transparency?

    <p>The clear and understandable explanation of AI decisions and actions</p> Signup and view all the answers

    What should be done to prevent bias from entering an AI system when training it?

    <p>Import diverse training data.</p> Signup and view all the answers

    What is a societal implication of excluding ethics in AI development?

    <p>Harm to marginalized communities</p> Signup and view all the answers

    What is an example of ethical debt?

    <p>Delaying an AI product launch to retrain an AI data model</p> Signup and view all the answers

    A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets. Which Salesforce Trusted AI Principle is being practiced?

    <p>Inclusivity</p> Signup and view all the answers

    In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment primarily aim to achieve?

    <p>Empower users of all skill levels to build AI applications with clicks, not code.</p> Signup and view all the answers

    Which action should be taken to develop and implement trusted generative AI with Salesforce's safety guideline in mind?

    <p>Create guardrails that mitigate toxicity and protect PII.</p> Signup and view all the answers

    A business analyst (BA) wants to improve business by enhancing their sales processes and customer support. Which AI applications should the BA use to meet their needs?

    <p>Lead scoring, Opportunity forecasting, and case classification</p> Signup and view all the answers

    How does AI within CRM help sales representatives better understand previous customer interactions?

    <p>Provides call summaries</p> Signup and view all the answers

    Cloud Kicks wants to evaluate the quality of its sales data. Which first step should they take for the data quality assessment?

    <p>Identify business objectives.</p> Signup and view all the answers

    Salesforce defines bias as using a person's immutable traits to classify them or market to them. Which potentially sensitive attribute is an example of an immutable trait?

    <p>Financial status</p> Signup and view all the answers

    Study Notes

    Salesforce Certified AI Associate Exam

    • Time Taken: 24 minutes of 70 minutes total
    • Result: Pass
    • Topics Covered:
      • AI Fundamentals (85%)
      • AI Capabilities in CRM (100%)
      • Ethical Considerations of AI (100%)
      • Data for AI (100%)
    • Assessment Summary:
      • Number of Items: 40
      • Answered: 40
      • Unanswered: 0
      • Items Marked for Review: 0
    • Sample Answers (Question numbers and corresponding answers):
      • 1: C
      • 2: C
      • 3: A
      • 4: C
      • 5: A
      • 6: C
      • 9: C
      • 10: A
      • 11: C
      • 12: B
      • 13: C
      • 14: B
      • 15: C
      • 16: C
      • 17: A
      • 18: B
      • 19: A
      • 20: C
      • 21: C
      • 22: C
      • 23: A
      • 24: A
      • 25: B
      • 26: C
      • 27: A
      • 28: C
      • 29: C
      • 30: A
      • 31: C
      • 32: B
      • 33: B
      • 34: B
      • 35: A
      • 36: A
      • 37: A
      • 38: A
      • 39: B
      • 40: A
    • Additional Exam Questions and Answers (Sample):
      • Question 40 of 40: Which AI tool is a web of connections, guided by weights and biases?
      • Answer: Neural networks
      • Question 39 of 40: How does the "right of least privilege" reduce the risk of handling sensitive personal data?
      • Answer: By limiting how many people have access to data.
      • Question 38 of 40: What is a possible outcome of poor data quality?
      • Answer: AL systems inadvertently learn and amplify biases.
      • Exam question numbers 37-1 detailed above

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    Salesforce Certified AI Associate Exam Set 1 PDF

    Description

    Test your knowledge on AI fundamentals, capabilities in CRM, and ethical considerations with the Salesforce Certified AI Associate Exam. This quiz covers key topics relevant to understanding AI in the context of customer relationship management, with a focus on practical applications and data usage.

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