Salesforce Certified AI Associate Exam _1
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Questions and Answers

Which best describes the difference between predictive AI and generative AI?

  • Predictive AI uses machine learning to classify or predict outputs from its input data whereas generative AI uses machine learning to generate new and original output for a given input. (correct)
  • Predictive AI and generative AI have the same capabilities but differ in the type of input they receive; predictive AI receives raw data whereas generative AI receives natural language.
  • Predictive AI uses machine learning to classify or predict outputs from its input data whereas generative AI does not use machine learning to generate its output.
  • What is an implication of user consent in regard to AI data privacy?

  • AI ensures complete data privacy by automatically obtaining user consent.
  • AI infringes on privacy when user consent is not obtained. (correct)
  • AI operates independently of user privacy and consent.
  • What are predictive analytics, machine learning, natural language processing (NLP), and computer vision?

  • Different types of data models used in Salesforce.
  • Different types of automation tools used in Salesforce.
  • Different types of AI that can be applied in Salesforce. (correct)
  • A sales manager wants to improve their processes using AI in Salesforce. Which application of AI would be most beneficial?

    <p>Lead scoring and opportunity forecasting</p> Signup and view all the answers

    What does the term "data completeness" refer to in the context of data quality?

    <p>The degree to which all required data points are present in the dataset</p> Signup and view all the answers

    Cloud Kicks plans to use automated chat as its primary support channel. Which Einstein feature should they use?

    <p>Bots</p> Signup and view all the answers

    Cloud Kicks discovered multiple variations of state and country values in contact records. Which data quality dimension is affected by this issue?

    <p>Consistency</p> Signup and view all the answers

    Cloud Kicks' latest email campaign is struggling to attract new customers. How can AI increase the company's customer email engagement?

    <p>Create personalized emails</p> Signup and view all the answers

    What is the significance of explainability of trusted AI systems?

    <p>Describes how AI models make decisions</p> Signup and view all the answers

    What is a benefit of data quality and transparency as it pertains to bias in generative AI?

    <p>Chances of bias are mitigated.</p> Signup and view all the answers

    What is the main focus of the Accountability principle in Salesforce's Trusted AI Principles?

    <p>Taking responsibility for one's actions toward customers, partners, and society</p> Signup and view all the answers

    Salesforce defines bias as using a person's immutable traits to classify them or market to them. Which potentially sensitive attribute is an example of an immutable trait?

    <p>Financial status</p> Signup and view all the answers

    What is a key challenge of human-AI collaboration in decision-making?

    <p>Creates a reliance on AI, potentially leading to less critical thinking and oversight</p> Signup and view all the answers

    Which statement exemplifies Salesforce's honesty guideline when training AI models?

    <p>Ensure appropriate consent and transparency when using AI-generated responses.</p> Signup and view all the answers

    What is a potential outcome of using poor-quality data in AI applications?

    <p>AI models may produce biased or erroneous results.</p> Signup and view all the answers

    In the context of Salesforce's Trusted AI Principles, what does the principle of Responsibility primarily focus on?

    <p>Ensuring ethical use of AI</p> Signup and view all the answers

    What is the best method to safeguard customer data privacy?

    <p>Protect customer data with encrypted access.</p> Signup and view all the answers

    What are some of the ethical challenges associated with AI development?

    <p>Testing models with diverse datasets</p> Signup and view all the answers

    What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

    <p>Testing models with diverse datasets</p> Signup and view all the answers

    What are the three commonly used examples of AI in CRM?

    <p>Predictive scoring, forecasting, recommendations</p> Signup and view all the answers

    What is a sensitive variable that can lead to bias?

    <p>Gender</p> Signup and view all the answers

    What is a potential source of bias in training data for AI models?

    <p>The data is skewed toward a particular demographic or source.</p> Signup and view all the answers

    What are the potential consequences of an organization suffering from poor data quality?

    <p>Technical debt, monolithic system architecture, and slow ETL throughput</p> Signup and view all the answers

    Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequently asked questions. Which field of AI is most suitable for this scenario?

    <p>Natural language processing</p> Signup and view all the answers

    Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM. What should the company do first to prepare its data for use with AI?

    <p>Determine data biases.</p> Signup and view all the answers

    What is a benefit of a diverse, balanced, and large dataset?

    <p>Model trainability</p> Signup and view all the answers

    Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capability should they use?

    <p>Einstein Lead Scoring and Case Classification</p> Signup and view all the answers

    A developer has a large amount of data, but it is scattered across different systems and is not standardized. Which key data quality element should they focus on to ensure the effectiveness of AI models?

    <p>Consistency</p> Signup and view all the answers

    A Salesforce administrator creates a new field to capture an order's destination country. Which field type should they use to ensure data quality?

    <p>Picklist</p> Signup and view all the answers

    Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a concern. How can data quality be assessed quickly?

    <p>Run reports to explore the data quality.</p> Signup and view all the answers

    In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment primarily aim to achieve?

    <p>Empower users of all skill levels to build AI applications with clicks, not code.</p> Signup and view all the answers

    How is natural language processing (NLP) used in the context of AI capabilities?

    <p>To understand and generate human language</p> Signup and view all the answers

    A business analyst (BA) is preparing a new use case for AI. They run a report to check for null values in the attributes they plan to use. Which data quality component is the BA verifying by checking for null values?

    <p>Completeness</p> Signup and view all the answers

    Cloud Kicks wants to evaluate its data quality to ensure accurate and up-to-date records. Which type of records negatively impact data quality?

    <p>Duplicate</p> Signup and view all the answers

    How does a data quality assessment impact business outcomes for companies using AI?

    <p>Improves the speed of AI recommendations</p> Signup and view all the answers

    A sales manager is looking to enhance the quality of lead data in their CRM system. Which process will most likely help the team accomplish this goal?

    <p>Review and update missing lead information.</p> Signup and view all the answers

    What should organizations do to ensure data quality for their AI initiatives?

    <p>Collect and curate high-quality data from reliable sources.</p> Signup and view all the answers

    What is one technique to mitigate bias and ensure fairness in AI applications?

    <p>Ongoing auditing and monitoring of data that is used in AI applications</p> Signup and view all the answers

    A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets. Which Salesforce Trusted AI Principle is being practiced?

    <p>Inclusivity</p> Signup and view all the answers

    Which type of AI can enhance customer service agents' email responses by analyzing the written content of previous emails?

    <p>Natural language processing</p> Signup and view all the answers

    Study Notes

    Exam Results

    • Time taken: 24 minutes out of a total of 70 minutes
    • Result: Pass
    • Topics covered: AI Fundamentals, AI Capabilities in CRM, Ethical Considerations of AI, Data for AI
    • Percentage correct: 100% for AI Fundamentals and AI Capabilities in CRM, 93% for Ethical Considerations of AI and Data for AI
    • Number of items: 40
    • Answered correctly: 40
    • Unanswered: 0
    • Marked for review: 0

    Assessment Summary

    • Assessment responses are listed
    • Asterisks next to item numbers indicate items marked for review

    Answers

    • 1: A
    • 2: B
    • 3: A
    • 4: A
    • 5: B
    • 6: B
    • 7: C
    • 8: C
    • 9: B
    • 10: B
    • 11: C
    • 12: A
    • 13: B
    • 14: A
    • 15: A
    • 16: B
    • 17: B
    • 18: B
    • 19: B
    • 20: C
    • 21: B
    • 22: C
    • 23: C
    • 24: C
    • 25: B
    • 26: A
    • 27: C
    • 28: A
    • 29: C
    • 30: C
    • 31: C
    • 32: B
    • 33: A
    • 34: A
    • 35: B
    • 36: A
    • 37: B
    • 38: C
    • 39: C
    • 40: B

    Additional Questions and Answers

    • Question 40 of 40: Predictive AI vs Generative AI
      • Correct answer: Predictive AI uses machine learning to classify or predict outputs from its input data, whereas generative AI uses machine learning to generate new and original output for a given input.
    • Question 39 of 40: User consent and AI data privacy
      • Correct Answer: AI infringes on privacy when user consent is not obtained.
    • Question 38 of 40: Different types of AI
      • Correct Answer: Different types of AI that can be applied in Salesforce.
    • Question 37 of 40: AI application for sales manager
      • Correct Answer: Lead scoring and opportunity forecasting
    • Question 36 of 40: Data completeness
      • Correct Answer: The degree to which all required data points are present in the dataset
    • Question 35 of 40: AI for customer support
      • Correct Answer: Bots
    • Question 34 of 40: Data quality issue
      • Correct Answer: Consistency
    • Question 33 of 40: Increasing customer email engagement with AI
      • Correct Answer: Create personalized emails
    • Question 32 of 40: Significance of explainability in trusted AI systems
      • Correct Answer: Enhances the security and accuracy of AI models
    • Question 31 of 40: Data quality and bias in generative AI
      • Correct Answer: Chances of bias are mitigated
    • Question 30 of 40: Focus of Accountability Principle
      • Correct Answer: Taking responsibility for one's actions toward customers, partners, and society
    • Question 29 of 40: Immutable traits
      • Correct Answer: Email address
    • Question 28 of 40: Challenge of human-AI collaboration
      • Correct Answer: Creates a reliance on AI potentially leading to less critical thinking and oversight
    • Question 27 of 40: Honesty guideline in training AI models
      • Correct Answer: Ensure appropriate consent and transparency when using AI-generated responses
    • Question 26 of 40: Potential outcome of poor quality data in AI
      • Correct Answer: AI models may produce biased or erroneous results.
    • Question 25 of 40: Focus of Responsibility Principle
      • Correct Answer: Ensuring ethical use of AI
    • Question 24 of 40: Customer data privacy
      • Correct Answer: Protect customer data with encrypted access
    • Question 23 of 40: Ethical challenges in AI development
      • Correct Answer: Striving for model explainability
    • Question 22 of 40: Example of Salesforce's Trusted AI Principle of Inclusivity
      • Correct Answer: Testing models with diverse datasets
    • Question 21 of 40: Common AI examples in CRM
      • Correct Answer: Predictive scoring, forecasting, recommendations
    • Question 20 of 40: Sensitive variable leading to bias
      • Correct Answer: Gender
    • Question 19 of 40: Potential source of bias in training data
      • Correct Answer: The data is skewed toward a particular demographic or source.
    • Question 18 of 40: Consequences of poor data quality in an organization
      • Correct Answer: Revenue loss, poor customer service, and reputational damage
    • Question 17 of 40: Suitable AI method for chatbots
      • Correct Answer: Natural language processing
    • Question 16 of 40: First step in preparing data for AI使用
      • Correct Answer: Determine data availability

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    Description

    Assess your knowledge on AI fundamentals, capabilities in CRM, and the ethical considerations surrounding artificial intelligence. This quiz covers essential topics with a focus on data for AI, ensuring a comprehensive understanding of the field. Test yourself and see how well you can answer questions on these key concepts.

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