Podcast
Questions and Answers
Which Salesforce Trusted AI Principle is demonstrated by conducting Consequence Scanning Workshops to test diverse datasets?
Which Salesforce Trusted AI Principle is demonstrated by conducting Consequence Scanning Workshops to test diverse datasets?
Which Einstein capability is used to create content for Knowledge articles through emails?
Which Einstein capability is used to create content for Knowledge articles through emails?
What is a key challenge faced in human-AI collaboration during decision-making?
What is a key challenge faced in human-AI collaboration during decision-making?
Which principle focuses on ensuring fairness by involving various stakeholders in AI development?
Which principle focuses on ensuring fairness by involving various stakeholders in AI development?
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What aspect of decision-making does AI primarily aim to support rather than replace?
What aspect of decision-making does AI primarily aim to support rather than replace?
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Which of the following best encapsulates the focus of the Transparency principle in AI?
Which of the following best encapsulates the focus of the Transparency principle in AI?
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Which AI principle emphasizes the responsibility of developers to mitigate potential harms?
Which AI principle emphasizes the responsibility of developers to mitigate potential harms?
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Which of the following capabilities best describes the predictive functions of AI?
Which of the following capabilities best describes the predictive functions of AI?
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What is the consequence of launching an AI feature after discovering a harmful bias?
What is the consequence of launching an AI feature after discovering a harmful bias?
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What should a marketing manager prioritize to enhance customer engagement with AI?
What should a marketing manager prioritize to enhance customer engagement with AI?
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What type of bias reflects societal values that may influence a system's outcomes?
What type of bias reflects societal values that may influence a system's outcomes?
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What is a potential consequence of violating data privacy laws?
What is a potential consequence of violating data privacy laws?
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What is a common strategy for improving an AI data model before a product launch?
What is a common strategy for improving an AI data model before a product launch?
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Which functionality best helps in optimizing marketing journeys using AI?
Which functionality best helps in optimizing marketing journeys using AI?
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Which bias occurs when a system reflects only the data it has been trained on, rather than broader societal values?
Which bias occurs when a system reflects only the data it has been trained on, rather than broader societal values?
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What is the best response to discovering a harmful bias in an AI model before product release?
What is the best response to discovering a harmful bias in an AI model before product release?
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What is a key component of a data management strategy?
What is a key component of a data management strategy?
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What feature should a data quality expert use to ensure each new contact has an email address or phone number?
What feature should a data quality expert use to ensure each new contact has an email address or phone number?
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Which of the following best explains the purpose of a validation rule?
Which of the following best explains the purpose of a validation rule?
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Which component is NOT typically part of a data management strategy?
Which component is NOT typically part of a data management strategy?
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What is a characteristic of predictive AI?
What is a characteristic of predictive AI?
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Which of the following is an example of generative AI?
Which of the following is an example of generative AI?
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What is the main goal of implementing a data backup strategy?
What is the main goal of implementing a data backup strategy?
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Which concept refers to the ability of a system to ensure the accuracy of data over time?
Which concept refers to the ability of a system to ensure the accuracy of data over time?
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Which application of AI would be most beneficial for a sales manager looking to improve processes in Salesforce?
Which application of AI would be most beneficial for a sales manager looking to improve processes in Salesforce?
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What is a potential consequence of bias in AI algorithms within CRM systems?
What is a potential consequence of bias in AI algorithms within CRM systems?
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How can AI enhance lead scoring in a sales environment?
How can AI enhance lead scoring in a sales environment?
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In Salesforce, which feature would directly utilize AI for opportunity forecasting?
In Salesforce, which feature would directly utilize AI for opportunity forecasting?
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What aspect of AI can help prevent ethical challenges in CRM systems?
What aspect of AI can help prevent ethical challenges in CRM systems?
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What role does data modeling play in improving a sales team's performance?
What role does data modeling play in improving a sales team's performance?
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Which of the following is NOT a benefit of using AI in CRM?
Which of the following is NOT a benefit of using AI in CRM?
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What could lead to unintended consequences if AI algorithms in CRM are biased?
What could lead to unintended consequences if AI algorithms in CRM are biased?
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Which AI application is best suited for improving lead evaluation?
Which AI application is best suited for improving lead evaluation?
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What purpose do machine learning models serve in enhancing sales processes?
What purpose do machine learning models serve in enhancing sales processes?
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Which of the following is an AI application that aids in classifying customer cases?
Which of the following is an AI application that aids in classifying customer cases?
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What is the primary benefit of opportunity forecasting in sales?
What is the primary benefit of opportunity forecasting in sales?
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In what way can AI improve customer support processes?
In what way can AI improve customer support processes?
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Which AI application helps analyze historical sales data to guide future strategies?
Which AI application helps analyze historical sales data to guide future strategies?
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What function does data governance serve in customer interactions?
What function does data governance serve in customer interactions?
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Which aspect is NOT typically enhanced by using AI in sales?
Which aspect is NOT typically enhanced by using AI in sales?
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Study Notes
AI Fundamentals
- Salesforce Certified AI Associate is a professional certification awarded by Salesforce
- To improve sales processes using AI in Salesforce, sales managers can use lead scoring and opportunity forecasting
- Applications of AI in Salesforce lead to ethical challenges
- AI algorithms can be biased which may lead to ethical challenges in CRM systems
- Data management strategy has a key component: Naming convention
- To ensure every new contact contains at least an email address or a phone number, use validation rule
- Predictive AI uses data patterns to predict future outcomes, Generative AI creates new data based on existing data
- When testing diverse datasets, use Consequence Scanning Workshops to support the Inclusivity Salesforce Trusted AI Principle
- Discover is an Einstein Capability to create Knowledge content using emails
AI Capabilities in CRM
- Einstein Engagement functionality is used by marketing managers to better engage customers
Ethical Considerations of AI
- A key challenge of human-AI collaboration in decision-making is reducing human involvement in decision-making processes
- Societal bias imposes a system's values on others
Data for AI
- To enhance sales processes and customer support, business analysts can use lead scoring, opportunity forecasting, and case classification
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Description
Test your knowledge on Salesforce Certified AI Associate topics, including lead scoring, opportunity forecasting, and the ethical challenges of AI in CRM systems. Dive into AI capabilities like Einstein Engagement and learn about effective data management strategies in sales.
