Salesforce AI Fundamentals Quiz

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Questions and Answers

Which Salesforce Trusted AI Principle is demonstrated by conducting Consequence Scanning Workshops to test diverse datasets?

Accountability

Reliability

Inclusivity (correct)

Transparency

Which Einstein capability is used to create content for Knowledge articles through emails?

Analyze

Predict

Discover

Generate (correct)

What is a key challenge faced in human-AI collaboration during decision-making?

Enhancing the efficiency of decision processes

Eliminating human biases completely

Reducing the complexity of decisions

Balancing human intuition with AI analysis (correct)

Which principle focuses on ensuring fairness by involving various stakeholders in AI development?

Inclusivity (C) Signup and view all the answers

What aspect of decision-making does AI primarily aim to support rather than replace?

Human judgment (C) Signup and view all the answers

Which of the following best encapsulates the focus of the Transparency principle in AI?

Ensuring stakeholders understand AI workings (D) Signup and view all the answers

Which AI principle emphasizes the responsibility of developers to mitigate potential harms?

Accountability (C) Signup and view all the answers

Which of the following capabilities best describes the predictive functions of AI?

Forecasting future trends (A) Signup and view all the answers

What is the consequence of launching an AI feature after discovering a harmful bias?

Potential for legal issues (C) Signup and view all the answers

What should a marketing manager prioritize to enhance customer engagement with AI?

Einstein Engagement (D) Signup and view all the answers

What type of bias reflects societal values that may influence a system's outcomes?

Societal (C) Signup and view all the answers

What is a potential consequence of violating data privacy laws?

Significant financial penalties (A) Signup and view all the answers

What is a common strategy for improving an AI data model before a product launch?

Delaying the launch to retrain the model (D) Signup and view all the answers

Which functionality best helps in optimizing marketing journeys using AI?

Journey Optimization (B) Signup and view all the answers

Which bias occurs when a system reflects only the data it has been trained on, rather than broader societal values?

Algorithmic bias (D) Signup and view all the answers

What is the best response to discovering a harmful bias in an AI model before product release?

Retrain the AI data model (A) Signup and view all the answers

What is a key component of a data management strategy?

Naming Convention (B) Signup and view all the answers

What feature should a data quality expert use to ensure each new contact has an email address or phone number?

Validation rule (B) Signup and view all the answers

Which of the following best explains the purpose of a validation rule?

To enforce data integrity (C) Signup and view all the answers

Which component is NOT typically part of a data management strategy?

Color Coding (A) Signup and view all the answers

What is a characteristic of predictive AI?

Analyzes historical data (B) Signup and view all the answers

Which of the following is an example of generative AI?

Art generation software (B) Signup and view all the answers

What is the main goal of implementing a data backup strategy?

Prevent data loss in emergencies (B) Signup and view all the answers

Which concept refers to the ability of a system to ensure the accuracy of data over time?

Data quality management (A) Signup and view all the answers

Which application of AI would be most beneficial for a sales manager looking to improve processes in Salesforce?

Lead scoring and opportunity forecasting (C) Signup and view all the answers

What is a potential consequence of bias in AI algorithms within CRM systems?

Ethical challenges in CRM systems (C) Signup and view all the answers

How can AI enhance lead scoring in a sales environment?

By analyzing multiple data points for better prioritization (A) Signup and view all the answers

In Salesforce, which feature would directly utilize AI for opportunity forecasting?

Predictive analytics tools (A) Signup and view all the answers

What aspect of AI can help prevent ethical challenges in CRM systems?

Implementing transparent data usage policies (A) Signup and view all the answers

What role does data modeling play in improving a sales team's performance?

It identifies trends and patterns in customer behavior (B) Signup and view all the answers

Which of the following is NOT a benefit of using AI in CRM?

Elimination of all manual tasks (B) Signup and view all the answers

What could lead to unintended consequences if AI algorithms in CRM are biased?

Misrepresentation of customer demographics (D) Signup and view all the answers

Which AI application is best suited for improving lead evaluation?

Opportunity forecasting (D) Signup and view all the answers

What purpose do machine learning models serve in enhancing sales processes?

To predict future sales trends (A) Signup and view all the answers

Which of the following is an AI application that aids in classifying customer cases?

Case classification (B) Signup and view all the answers

What is the primary benefit of opportunity forecasting in sales?

Providing accurate lead assessments (A) Signup and view all the answers

In what way can AI improve customer support processes?

By using chatbots for immediate responses (D) Signup and view all the answers

Which AI application helps analyze historical sales data to guide future strategies?

Predictive analytics (B) Signup and view all the answers

What function does data governance serve in customer interactions?

To ensure data quality and compliance (D) Signup and view all the answers

Which aspect is NOT typically enhanced by using AI in sales?

Sales team reliability (C) Signup and view all the answers

Study Notes

AI Fundamentals

Salesforce Certified AI Associate is a professional certification awarded by Salesforce
To improve sales processes using AI in Salesforce, sales managers can use lead scoring and opportunity forecasting
Applications of AI in Salesforce lead to ethical challenges
AI algorithms can be biased which may lead to ethical challenges in CRM systems
Data management strategy has a key component: Naming convention
To ensure every new contact contains at least an email address or a phone number, use validation rule
Predictive AI uses data patterns to predict future outcomes, Generative AI creates new data based on existing data
When testing diverse datasets, use Consequence Scanning Workshops to support the Inclusivity Salesforce Trusted AI Principle
Discover is an Einstein Capability to create Knowledge content using emails

AI Capabilities in CRM

Einstein Engagement functionality is used by marketing managers to better engage customers

Ethical Considerations of AI

A key challenge of human-AI collaboration in decision-making is reducing human involvement in decision-making processes
Societal bias imposes a system's values on others

Data for AI

To enhance sales processes and customer support, business analysts can use lead scoring, opportunity forecasting, and case classification

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Description

Test your knowledge on Salesforce Certified AI Associate topics, including lead scoring, opportunity forecasting, and the ethical challenges of AI in CRM systems. Dive into AI capabilities like Einstein Engagement and learn about effective data management strategies in sales.