Kevin Ward Sales Training and Framing Questions Quiz: https://www.youtube.com/watch?v=ZqkDAuSXlWs

Real Estate Scripts and Conversations

• Kevin Ward emphasizes the importance of mastering scripts to get more appointments in real estate training.
• According to Kevin Ward, understanding the purpose of scripts and using them effectively is crucial in real estate.

Script Effectiveness

• The difference in the effectiveness of real estate scripts lies in the ability to connect with people and frame conversations positively.

Script Comparison

• Real estate scripts are compared to blueprints for building a house, emphasizing the importance of a well-structured conversation.

Income and Car Analogy

• Kevin Ward compares the similarity between real estate agents' incomes to the uniqueness of new cars, implying that each agent's income is distinct.

Outcome Differences

• The outcomes of some real estate agents are dramatically different, and Kevin Ward highlights the importance of understanding this variation.

Crucial Skill

• Mastering the skill of reframing conversations is crucial to succeed in real estate.

Engaging Aspect

• The most engaging aspect of the video presentation was the scriptwriting process.

Summer Sales Experience

• Kevin Ward has experience in summer sales.

Desired Outcome

• Kevin Ward acknowledges the importance of shifting attention back to the desired outcome in conversations.

Scriptwriting Help

• One viewer found the scriptwriting process particularly helpful.

GOLD Moment

• Another viewer mentioned that reframing negative statements was the 'GOLD' moment in the video.

Script Goals

• The primary goal of using scripts is to frame conversations positively and achieve a desired outcome.

Script Purpose

• Scripts are designed to guide conversations and achieve a positive outcome.

Negative Frames

• A negative frame in a conversation refers to a statement that focuses on the negative and can hinder progress.

NLP Term

• In NLP, 'frames' refer to how words and language frame communication and influence outcomes.

Negative Statement Response

• If a prospect states a negative statement, it is essential to acknowledge and reframe it positively.

Universal Law

• The universal law at work regarding expectations is that like attracts like, implying that positive expectations can lead to positive outcomes.

Reflecting Statements

• Reflecting back a prospect's statement involves acknowledging and reframing their words to achieve a positive outcome.

Reframe Definition

• 'Reframe to a desired outcome' means to rephrase a negative statement into a positive and solution-focused one.

Frames in NLP

• 'Frames' in NLP refer to the way words and language influence communication and outcomes.

Negative Frames in Conversations

• 'Negative frames' in conversations entail statements that focus on the negative and can hinder progress.

Primary Goal

• The primary goal of real estate conversations is to achieve a positive outcome and build connections.

Criticism of 'Stupid Realtor Scripts'

• The text criticizes 'stupid realtor scripts' because they are generic and do not take into account the prospect's feelings or needs.

Problem with Negative Frames

• The problem with negative frames in real estate conversations is that they can lead to negative outcomes and hinder progress.

Alternative to Negative Frames

• Instead of using negative frames, the text recommends reframing conversations positively and focusing on the desired outcome.

Importance of Connecting

• Connecting through repeating and affirming people's feelings matters in conversations because it builds trust and rapport.

Reframing Benefit

• Reframing a conversation after acknowledging negative feelings benefits by shifting the focus to a positive and solution-focused outcome.

'Stupid Realtor Scripts' Implication

• The text implies that 'stupid realtor scripts' are ineffective because they do not consider the prospect's needs or feelings.

Negative Frames Definition

• 'Negative frames' in real estate conversations refer to statements that focus on the negative and can hinder progress.

'Stupid Realtor Scripts' Criticism

• 'Stupid realtor scripts' are criticized because they do not take into account the prospect's feelings or needs, leading to ineffective conversations.

Reframing Conversation

• 'Reframing the conversation' as recommended in the text involves acknowledging the prospect's negative statements and rephrasing them into positive and solution-focused ones.