How I Raised Myself from Failure to Success in Selling Ch 28
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Questions and Answers

What motivated the narrator to improve their sales talk?

  • A desire to quit selling
  • An encouragement from peers
  • The reassurance from the manager
  • The need to make more calls (correct)
  • What did John Barrymore reveal about his feelings toward his performance in 'Hamlet'?

  • He found it easy to remember his lines
  • He occasionally felt like quitting during his rehearsals (correct)
  • He never rehearsed before performances
  • He was uninterested in acting after repeated performances
  • According to the content, how important is practice in selling?

  • Practice is beneficial but not essential
  • Practice is necessary for mastering sales fundamentals (correct)
  • Practice should be done infrequently to maintain freshness
  • Practice can replace real-life sales experiences
  • What key principle does Knute Rockne emphasize about preparation?

    <p>Drills should be repeated until movements are instinctual</p> Signup and view all the answers

    What advice is given regarding the timing of preparing a speech or sales talk?

    <p>Prepare immediately after giving one</p> Signup and view all the answers

    What should be done after writing out a talk word for word according to the advice given?

    <p>Read and reread to improve it continually</p> Signup and view all the answers

    What lesson can be learned from the practices of Jesse Burkett in baseball?

    <p>High batting averages are only achieved by a few with hard work</p> Signup and view all the answers

    What was Tommy Stouch's advice to Frank regarding his hitting skills?

    <p>Practice a free, smooth swing to improve.</p> Signup and view all the answers

    How many balls did Frank and Ivy Wingo hit each morning?

    <p>Three hundred balls.</p> Signup and view all the answers

    Who were the only two players to have batted over 400 balls in more than one season?

    <p>Jesse Burkett and Lajoie.</p> Signup and view all the answers

    What was Fred Hagen's challenge when he was transferred from Atlanta to Philadelphia?

    <p>Developing new sales talks for a different clientele.</p> Signup and view all the answers

    What motivated Jesse Burkett to improve his hitting skills?

    <p>Personal determination to learn.</p> Signup and view all the answers

    How did Frank feel after learning about Jesse Burkett's practice routine?

    <p>Excited and eager to try it.</p> Signup and view all the answers

    What was a common perception among Frank's teammates regarding practicing hitting in the sun?

    <p>It was an unnecessary effort for a Northerner.</p> Signup and view all the answers

    What was the reason Frank and Ivy Wingo hired boys to retrieve the balls?

    <p>They needed assistance to focus on their swings.</p> Signup and view all the answers

    Study Notes

    Baseball Lessons for Selling

    • Baseball insights helped the author in sales.
    • Manager Tommy Stouch advised focused practice to improve hitting, referencing Jesse Burkett's success. Burkett hit 300 balls daily, practicing a smooth swing until perfect timing.
    • This inspired the author to practice his sales pitches with a roommate by hitting 300 balls daily.

    Example Sales Preparation: Jesse Burkett

    • Jesse Burkett was a renowned hitter who batted over .400 in multiple seasons.
    • He attained this by dedicated daily practice, hitting 300 balls each morning.
    • This illustrates focused practice and repetition improve skill.

    Transferable Skill: Sales Technique

    • The author's roommate, "Reds" Wingo, also practiced with the author.
    • They both joined the St. Louis Cardinals.
    • The author later applied this baseball lesson to sales.
    • Demonstrating a sales pitch, rehearsed extensively, the author benefited.
    • Improving the pitch boosted enthusiasm and led to a successful large sale.

    Sales Pitch Rehearsal

    • A good time to perfect a sales pitch is immediately after delivering it.
    • The author advocates writing down the sales pitch immediately after, as it is fresh in mind.
      • Edit and improve the pitch consistently.
      • Rehearse until thoroughly familiar, without memorization.
      • Get feedback from trusted individuals (wife, manager, other salesmen) until the pitch is satisfactory.

    Continuous Improvement in Selling

    • Salespeople lose interest and enthusiasm when call frequency reduces.
    • John Barrymore's extensive rehearsal of Hamlet, despite years of familiarity, highlights continuous improvement in performance.
      • He rehearsed daily for months for optimal performance.
    • A successful sales demonstration often benefits the presenter more than the audience
    • A pitch, like any other skill, needs constant practice and repetition

    Fundamental Principles in Selling

    • Knute Rockne, Notre Dame football coach, stressed the importance of mastering fundamental selling principles.
      • Repetition builds fundamental skills into automaticity.
      • In selling, as in football, strong fundamentals and ingrained principles allow for quick readjustments in negotiations. Proficiency in fundamentals saves time and mental energy in handling sales leads.
    • Improvement comes from consistent practice and drills.

    Summary of Key Takeaways

    • Focus on improving fundamentals in sales via consistent practice.
    • Frequent, focused rehearsal yields quality sales pitches.
    • Regular feedback loops on pitches lead to improvement and enthusiasm.
    • Dedication to perfecting fundamental principles will improve selling performance.

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    Description

    This quiz explores how baseball principles, particularly those exemplified by Jesse Burkett, can enhance sales techniques. It highlights the importance of focused practice and repetition in mastering sales pitches, as seen through the author's experience with a management mentor and a roommate. Discover how dedication in practice can lead to success in both fields.

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