Sales Organization Effectiveness Evaluations Quiz
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Questions and Answers

Sales organization effectiveness evaluations generally result in

  • recommendations that are tactical in nature, such as specific actions designed to improve the performance of an individual salesperson.
  • the implementation of new cost containment procedures.
  • general strategic or policy changes. (correct)
  • a complete restructuring of the organization.
  • A sales organization audit can best be defined as

  • a systematic and diagnostic tool that is used to determine the adequacy of a firm's advertising expenditures.
  • a framework that can be used to assess salespeople for promotion potential.
  • a tool that is used by all organizations to help them achieve their goals.
  • a comprehensive, systematic, diagnostic and prescriptive tool used to assess the adequacy of a firm's sales management process. (correct)
  • Recruitment, selection, and sales training are examples of factors considered in this area of the sales organization audit framework:

  • sales-management evaluation.
  • sales-organization environment.
  • sales-management functions. (correct)
  • sales-organization planning system.
  • The adequacy of sales managers and management practices is assessed under this area of the sales organization audit framework:

    <p>sales-management evaluation.</p> Signup and view all the answers

    Intraorganizational factors such as company organization are considered in this area of the sales organization audit framework:

    <p>sales-organization environment.</p> Signup and view all the answers

    According to the text, which of the following is not included in the implementation and control phase of the benchmarking process?

    <p>Communicate benchmark findings and gain acceptance.</p> Signup and view all the answers

    A benchmarking study should provide all of the following except

    <p>a set of solutions to commonly encountered performance problems.</p> Signup and view all the answers

    Which of the following is not considered a key to successful benchmarking?

    <p>Make sure that you clearly understand the processes of your benchmarking partner company first.</p> Signup and view all the answers

    The most often-used sales definition defines a sale as

    <p>shipped order.</p> Signup and view all the answers

    An evaluation of sales results throughout the sales organization from a top-down perspective is a

    <p>hierarchical sales analysis.</p> Signup and view all the answers

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