Sales Management Fundamentals Quiz

Sales management is the planning, direction, and control of personal selling activities of a business unit including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating, as these tasks apply to personal sales force.

Sales management involves the direction and control of salesmen, sales planning, budgeting, policy making, coordination of marketing research, advertising, sales promotion, merchandising, and the integration in the marketing programme of all business activities that contribute to increased sales and profits.

Sales management includes recruiting, selecting, training, supervising, motivating, and evaluating the sales-force.

<p>One of the functions of sales management is sales planning, which includes strategy and setting profit-based sales targets.</p> Signup and view all the answers

<p>One of the tasks involved in sales planning is setting profit-based sales targets.</p> Signup and view all the answers