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According to the American Marketing Association, what is the definition of sales management?
According to the American Marketing Association, what is the definition of sales management?
Sales management is the planning, direction, and control of personal selling activities of a business unit including recruiting, selecting, equipping, assigning, routing, supervising, paying, and motivating, as these tasks apply to personal sales force.
According to B.R. Canfield, what activities are involved in sales management?
According to B.R. Canfield, what activities are involved in sales management?
Sales management involves the direction and control of salesmen, sales planning, budgeting, policy making, coordination of marketing research, advertising, sales promotion, merchandising, and the integration in the marketing programme of all business activities that contribute to increased sales and profits.
According to Rachman and Romano, what tasks are included in sales management?
According to Rachman and Romano, what tasks are included in sales management?
Sales management includes recruiting, selecting, training, supervising, motivating, and evaluating the sales-force.
What is one of the functions of sales management?
What is one of the functions of sales management?
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Name one of the tasks involved in sales planning.
Name one of the tasks involved in sales planning.
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