Marketing Fundamentals: Consumer Behavior & Sales Strategies
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Questions and Answers

What is the main goal of conducting marketing research?

  • To create a marketing campaign
  • To develop a sales strategy
  • To create a product that customers want
  • To gather information about consumer behavior (correct)

What is the primary focus of sales and distribution management?

  • Creating customer value and engagement (correct)
  • Coordinating logistics and supply chains
  • Managing marketing information
  • Developing and managing offerings

What is the benefit of using supply chains to create value for customers?

  • Improving marketing research
  • Increasing customer satisfaction and loyalty (correct)
  • Enhancing sales opportunities
  • Reducing production costs

What is the key to closing a sale?

<p>Understanding customer needs (B)</p> Signup and view all the answers

What is the result of empowering customers?

<p>Increased customer satisfaction (D)</p> Signup and view all the answers

What is the primary goal of marketing channels?

<p>To create value for customers (D)</p> Signup and view all the answers

What is the primary purpose of understanding consumer behavior?

<p>To understand the needs and wants of potential customers (D)</p> Signup and view all the answers

What is the role of marketing channels in creating value for customers?

<p>To make products and services easily accessible to customers (D)</p> Signup and view all the answers

What is the primary goal of conducting marketing research?

<p>To understand the needs and wants of customers (C)</p> Signup and view all the answers

What is the benefit of using a joint sales and marketing strategy?

<p>To create customer value and engagement (A)</p> Signup and view all the answers

What is the primary focus of sales and distribution management?

<p>To make products and services easily accessible to customers (D)</p> Signup and view all the answers

What is the role of a pulling policy in sales and marketing?

<p>To incentivize customers to purchase products and services (D)</p> Signup and view all the answers

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