Sales and Marketing Letters Quiz

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Questions and Answers

What type of tone do sales and marketing letters often employ?

  • Casual and indifferent
  • Friendly and informal (correct)
  • Formal and authoritative
  • Professional and distant

What type of material is often enclosed with sales and marketing letters?

  • Pre-printed product brochures, catalogues, company profile, testimonials, samples, etc. (correct)
  • Outdated marketing material
  • Competitor's product brochures
  • Blank sheets of paper

What is the objective of sales and marketing letters?

  • To elicit a positive response from the recipients towards the company and its products (correct)
  • To request feedback from the recipients
  • To criticize the competitors
  • To provide general information about the company

What is the purpose of public relations correspondence?

<p>To build relationships with the public (B)</p> Signup and view all the answers

What are some examples of sales and marketing letters?

<p>Letters introducing a new product, attractive sales promotions, welcoming new customers, etc. (C)</p> Signup and view all the answers

What is the objective of sales and marketing letters?

<p>To elicit a positive response from recipients towards the company and its products (B)</p> Signup and view all the answers

What type of tone do sales and marketing letters often employ?

<p>Friendly and informal (C)</p> Signup and view all the answers

What type of material is often enclosed with sales and marketing letters?

<p>Pre-printed product brochures, catalogues, company profile, testimonials, samples, etc. (B)</p> Signup and view all the answers

What is the purpose of public relations correspondence?

<p>To build relationships and manage the company's image (D)</p> Signup and view all the answers

What are the common types of customer service letters mentioned in the text?

<p>Complaint resolution letters (D)</p> Signup and view all the answers

Which of the following is not a usual type of commercial correspondence mentioned in the text?

<p>Invitation letters (A)</p> Signup and view all the answers

What is the importance of skilled correspondents in customer service letters, as mentioned in the text?

<p>To tactfully handle issues relating to deficiencies in the quality of products or services (A)</p> Signup and view all the answers

What are the usual types of commercial correspondence mentioned in the text?

<p>Enquiries, replies and quotations (C)</p> Signup and view all the answers

What type of letters are among the most important part of office correspondence, according to the text?

<p>Customer service letters (B)</p> Signup and view all the answers

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