14 Questions
What type of tone do sales and marketing letters often employ?
Friendly and informal
What type of material is often enclosed with sales and marketing letters?
Pre-printed product brochures, catalogues, company profile, testimonials, samples, etc.
What is the objective of sales and marketing letters?
To elicit a positive response from the recipients towards the company and its products
What is the purpose of public relations correspondence?
To build relationships with the public
What are some examples of sales and marketing letters?
Letters introducing a new product, attractive sales promotions, welcoming new customers, etc.
What is the objective of sales and marketing letters?
To elicit a positive response from recipients towards the company and its products
What type of tone do sales and marketing letters often employ?
Friendly and informal
What type of material is often enclosed with sales and marketing letters?
Pre-printed product brochures, catalogues, company profile, testimonials, samples, etc.
What is the purpose of public relations correspondence?
To build relationships and manage the company's image
What are the common types of customer service letters mentioned in the text?
Complaint resolution letters
Which of the following is not a usual type of commercial correspondence mentioned in the text?
Invitation letters
What is the importance of skilled correspondents in customer service letters, as mentioned in the text?
To tactfully handle issues relating to deficiencies in the quality of products or services
What are the usual types of commercial correspondence mentioned in the text?
Enquiries, replies and quotations
What type of letters are among the most important part of office correspondence, according to the text?
Customer service letters
Test your knowledge of sales and marketing letters with this quiz. Learn about the objectives, formats, and key elements of effective correspondence to elicit a positive response from recipients towards the company and its products.
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