Sales and Marketing: Outbound
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Questions and Answers

What is the term for the act of reaching out to customers or prospects?

  • Outbound (correct)
  • Inbound
  • Uptrend
  • Downstream

What is the opposite of outbound?

  • Downward
  • Outbound
  • Inbound (correct)
  • Upward

What is an example of an outbound action?

  • Initiating a sales call (correct)
  • Analyzing website traffic
  • Responding to a customer inquiry
  • Processing a customer order

What is the purpose of outbound?

<p>To generate new leads (D)</p> Signup and view all the answers

What type of business activity is outbound an example of?

<p>Sales (C)</p> Signup and view all the answers

Study Notes

Outbound and Inbound

  • The act of reaching out to customers or prospects is called outbound.
  • The opposite of outbound is inbound, which refers to customers or prospects reaching out to a business.

Outbound Actions and Purpose

  • An example of an outbound action is cold calling, where a salesperson makes an unsolicited call to a potential customer.
  • The purpose of outbound is to initiate contact with potential customers, generate leads, and ultimately drive sales.

Business Activity

  • Outbound is an example of a proactive business activity, where a company takes the initiative to reach out to potential customers to promote its products or services.

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Description

Test your knowledge of outbound sales and marketing concepts, including the definition, opposite, and purpose of outbound activities.

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