Podcast
Questions and Answers
Sales people are ____ to convince you to buy.
Sales people are ____ to convince you to buy.
- trained (correct)
- distracted
- undertrained
- untrained
Companies pay to have their products placed ____.
Companies pay to have their products placed ____.
strategically
The products you buy tell a ____ about you.
The products you buy tell a ____ about you.
story
Never ____ just to save.
Never ____ just to save.
Making a purchase has become so easy that spending money is ____.
Making a purchase has become so easy that spending money is ____.
____ spenders ask, 'how much?'
____ spenders ask, 'how much?'
What are some specific examples of marketing that you've experienced this week? What marketing strategy was used by the company?
What are some specific examples of marketing that you've experienced this week? What marketing strategy was used by the company?
Why is it important as a consumer to recognize and understand marketing techniques and strategies?
Why is it important as a consumer to recognize and understand marketing techniques and strategies?
"Help stop crime before your own home gets broken into. Call can't break my home security!" This statement uses which technique?
"Help stop crime before your own home gets broken into. Call can't break my home security!" This statement uses which technique?
Identify the marketing technique implied by the term 'bandwagon'.
Identify the marketing technique implied by the term 'bandwagon'.
"Peyton Manning uses Bolunteer Stadium Seats every year. Just like you, Peyton's sitting in the stadium too. The cushions are comfortable, and they're customizable! You can be like Peyton with these seats!" This statement uses which technique?
"Peyton Manning uses Bolunteer Stadium Seats every year. Just like you, Peyton's sitting in the stadium too. The cushions are comfortable, and they're customizable! You can be like Peyton with these seats!" This statement uses which technique?
"Volunteer with us today! It's the right thing to do!" This statement uses which technique?
"Volunteer with us today! It's the right thing to do!" This statement uses which technique?
"The Atrium 3000 mountain bike gives you freedom to roam the roads! Have freedom, power, and the wind at your back with this bike." This statement uses which technique?
"The Atrium 3000 mountain bike gives you freedom to roam the roads! Have freedom, power, and the wind at your back with this bike." This statement uses which technique?
"We must stop rampant wrongs being done to our neighboring towns. It is our responsibility to oversee the well-being of those we so advantageously believe are partaking in acts of proper decision-making." This statement uses which technique?
"We must stop rampant wrongs being done to our neighboring towns. It is our responsibility to oversee the well-being of those we so advantageously believe are partaking in acts of proper decision-making." This statement uses which technique?
"Stretch like a professional with Moonlights Yoga Mat. You will be a step above in your next yoga class, and you'll look like a professional." This statement uses which technique?
"Stretch like a professional with Moonlights Yoga Mat. You will be a step above in your next yoga class, and you'll look like a professional." This statement uses which technique?
Identify the marketing technique implied by the term 'logos'.
Identify the marketing technique implied by the term 'logos'.
Flashcards
Strategic Product Placement
Strategic Product Placement
Companies strategically place products to influence purchasing decisions.
Products Tell a Story
Products Tell a Story
Products signal aspects of the buyer's identity, values, or aspirations.
Avoid Unnecessary Spending
Avoid Unnecessary Spending
Avoid impulsive buying simply for the sake of saving money; focus on needs.
Painless Spending
Painless Spending
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Wise Spenders
Wise Spenders
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Marketing Importance
Marketing Importance
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Pathos
Pathos
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Bandwagon
Bandwagon
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Plain Folks
Plain Folks
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Ethical Appeal
Ethical Appeal
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Loaded Language
Loaded Language
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Snob Appeal
Snob Appeal
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Logos
Logos
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Study Notes
Sales and Marketing Insights
- Salespeople are trained professionals focused on persuading consumers to make purchases.
- Product placement is a strategic investment by companies to enhance visibility and increase sales.
Consumer Behavior
- The products individuals choose to buy often convey a personal story or image about them.
- Consumers should resist the urge to spend money impulsively in order to save for more important purchases.
Spending Habits
- Modern purchasing processes are designed to be effortless, leading to a perception that spending money is painless.
- Wise consumers critically evaluate costs and ask, "How much?" before making purchases.
Marketing Strategies
- Identifying real-world examples of marketing experienced can be done by researching marketing strategies companies use.
- Understanding marketing techniques is essential; effective marketing informs consumers, aiding in smarter buying choices and influencing behavior positively.
Emotional Appeals in Advertising
- Pathos is utilized in advertisements to evoke emotion, like encouraging home security to prevent crime.
- Marketing strategies like "bandwagon" appeal encourage consumers to follow trends or popular choices.
Other Persuasive Techniques
- Advertisements often incorporate "plain folks" appeal, showcasing relatable scenarios (e.g., endorsers like Peyton Manning) to connect with the average consumer.
- Ethical appeals highlight moral responsibilities, urging involvement in initiatives or causes.
- Snob appeal suggests exclusivity, with products enhancing social status (e.g., luxury yoga mats).
Language and Influence
- Loaded language is used to manipulate emotions and convey urgency, prompting consumers to act.
- Logos, or logical appeals, are also crucial in advertisements, focusing on rational arguments and benefits of products.
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