Sales and Marketing Fundamentals
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Questions and Answers

What is Salesforce well known for?

  • A world leader CRM solution (correct)
  • Consulting services for salespeople recruiting
  • The best web-based sales training program
  • Salesforce outsourcing services

Who said, “It is not the most intellectual or the strongest that survives, but the one that is able best to adapt”?

  • None of them
  • Charles Darwin (correct)
  • Warren Buffet
  • Phillip Kotler

What should be measured, in addition to results, when evaluating people?

  • Behavior
  • All of them (correct)
  • Professional development
  • Job satisfaction

Why is personal selling especially important in B2B?

<p>Because it develops customer relationships (A)</p> Signup and view all the answers

Which is a trait of the best sales organizations?

<p>Customer-driven culture (C)</p> Signup and view all the answers

Which selling approach focuses more on the buyer’s needs?

<p>Consultative selling (A)</p> Signup and view all the answers

What is an important sales leadership function?

<p>All of them (C)</p> Signup and view all the answers

Why is sales training a key investment in a company?

<p>Improve performance, increase engagement and reduce turnover (A)</p> Signup and view all the answers

What trait is not important for an optimal reward system?

<p>Complex and time consuming to calculate performance (A)</p> Signup and view all the answers

What is the allocation of selling effort?

<p>The amount of time and resources within the sales opportunities (A)</p> Signup and view all the answers

Job promotion, personal growth, recognition… are examples of:

<p>Non-financial compensations (A)</p> Signup and view all the answers

What happens when a channel strategy is not well designed?

<p>A problem in prices or between customers (A)</p> Signup and view all the answers

Who is the best choice to conduct a sales organization audit?

<p>An external company (C)</p> Signup and view all the answers

What are classroom, on-the-job learning, and behavioral simulations?

<p>Different sales training methods (A)</p> Signup and view all the answers

What is the basis of legitimate power in the leadership role?

<p>The result of a designated organizational role (A)</p> Signup and view all the answers

What is an important skill for a sales manager?

<p>Communication and listening (A)</p> Signup and view all the answers

What is an SBU (Strategic Business Unit)?

<p>A part of the corporation operating as an independent business with its own sales organization (C)</p> Signup and view all the answers

What is CRM?

<p>Customer Relationship Management (D)</p> Signup and view all the answers

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