Safety Event Management in Healthcare
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Questions and Answers

What must a healthcare worker (HCW) do immediately after identifying a safety event?

  • Develop a clinical care plan
  • Notify their line manager (correct)
  • Document the event in the patient file
  • Notify the patient and their family

A safety event report can include the names of the patient and the staff involved.

False (B)

What is required before engaging with the patient or their family after a safety event?

Legal advice

The HCW must complete the event report on the Safety Event Management System before the end of the __________.

<p>shift</p> Signup and view all the answers

Match the following steps in the management of a safety event:

<p>Notify line manager = Step 1 Complete event report = Step 2 Notify treating doctor = Step 1 Obtain legal advice = Step 1</p> Signup and view all the answers

Which type of information is NOT required on the Safety Event Report?

<p>Who is responsible for the event (C)</p> Signup and view all the answers

The patient's treating doctor does not need to be notified if no harm occurred from the safety event.

<p>False (B)</p> Signup and view all the answers

Name one role of the PxM in the management of a safety event.

<p>Provide feedback to the patient or their family</p> Signup and view all the answers

What must happen within 5 working days of an event being reported?

<p>A review of the event classification must occur. (D)</p> Signup and view all the answers

The ISBAR layout is used for reporting all safety events without exception.

<p>False (B)</p> Signup and view all the answers

What should be done if agency staff members are involved in a safety event?

<p>They must complete the electronic Safety Event Report.</p> Signup and view all the answers

The level of __________ as selected by the reporter must be reviewed and changed to the most appropriate harm level.

<p>harm</p> Signup and view all the answers

Match the following terms with their definitions:

<p>ISBAR = Information, Situation, Background, Assessment, Recommendation PSM = Patient Safety Manager Safety Event Report = Document to report safety incidents Multi-Events = More than one individual impacted by harm</p> Signup and view all the answers

Which of the following is a requirement if the event results in serious harm or death?

<p>An initial ISBAR report must be completed by the PSM. (D)</p> Signup and view all the answers

Classification of multiple events requires identifying common causal factors.

<p>True (A)</p> Signup and view all the answers

What is the purpose of reviewing the Type of Event selected by the reporter?

<p>To determine the correct classification of the event.</p> Signup and view all the answers

What must all reports include, even if submitted anonymously?

<p>Patient’s information (C)</p> Signup and view all the answers

The After Action Review focuses on discussing the future actions to prevent harm.

<p>True (A)</p> Signup and view all the answers

What are the two types of events that must document all questions in the After Action Review?

<p>Serious harm or death events</p> Signup and view all the answers

The Unit/Line Manager must conduct an Initial Review to ensure _____ and correctness.

<p>completeness</p> Signup and view all the answers

Match the step with its description:

<p>Initial Review = Ensures completeness and correctness of the event report After Action Review = Reviews actions taken and identifies gaps and lessons learnt First Team Review = Determines the level of review and recommends improvements Legal Support = Provides guidance following incidents that cause harm</p> Signup and view all the answers

What should the Unit/Line Manager do after reporting an event verbally?

<p>Seek immediate legal support if there was harm (B)</p> Signup and view all the answers

The First Team Review can occur after the After Action Review.

<p>False (B)</p> Signup and view all the answers

Which framework is used to identify contributing factors during investigations?

<p>Yorkshire Contributing Factors Framework</p> Signup and view all the answers

During the First Team Review, the Unit/Line Manager ensures that _____ principles are adhered to.

<p>Just Culture</p> Signup and view all the answers

What must be documented in the Safety Event Management System for a low harm event?

<p>Questions ‘iv’ and ‘v’ need to be completed (D)</p> Signup and view all the answers

Investigations are required only for serious harm or death events.

<p>False (B)</p> Signup and view all the answers

What is the primary purpose of conducting an After Action Review?

<p>To identify gaps and lessons learnt</p> Signup and view all the answers

An event that poses a risk of patient harm must be discussed with the _____ Department.

<p>Legal</p> Signup and view all the answers

Match the following actions with their corresponding terms:

<p>Verbal report to Review Team = First Team Review Documentation in Safety Event System = After Action Review Seeking Legal advice = Legal Support Initial assessment for correctness = Initial Review</p> Signup and view all the answers

What is primarily expected from the outcomes of analysis following a safety event?

<p>Development of Continuous Improvement activities to enhance patient safety (A)</p> Signup and view all the answers

Which of the following best describes an 'almost harmed' situation in patient safety management?

<p>A potential hazard is identified but no patient harm occurs (B)</p> Signup and view all the answers

What role does the Legal Department play in the management of safety events?

<p>They advise on further management of incidents involving harm or potential harm (B)</p> Signup and view all the answers

Which of the following actions is required following safety events that result in serious harm or death?

<p>Consultation with the Legal Department for management guidance (D)</p> Signup and view all the answers

What best describes a Never Event?

<p>An event that is largely preventable and can cause serious harm. (B)</p> Signup and view all the answers

What should be documented in the Safety Event Management System for low harm events?

<p>Basic event reports without detailed analysis (B)</p> Signup and view all the answers

Which of the following is NOT a part of the DMAIC process?

<p>Manage (D)</p> Signup and view all the answers

What is the role of the Serious Event Management Team (SEMT)?

<p>To manage safety events and assess their impact. (D)</p> Signup and view all the answers

In which scenario is an Adverse Event defined as having occurred?

<p>An event that leads to unintended harm due to an act of commission or omission. (B)</p> Signup and view all the answers

Which best describes the concept of Psychological Safety in a team?

<p>The ability to give and receive feedback without fear of negative consequences. (B)</p> Signup and view all the answers

What is the correct order of steps in the management of safety events?

<p>Event identification, categorization, initial review, improvement actions (B)</p> Signup and view all the answers

Which category of safety event includes those that must be reported to a regulatory authority?

<p>Serious Reportable Events (SRE) (B)</p> Signup and view all the answers

What characterizes a Near Miss event?

<p>An event that did not reach the patient (D)</p> Signup and view all the answers

Which level of harm indicates that a patient can expect full recovery within a short duration?

<p>Low Harm (B)</p> Signup and view all the answers

What is the primary focus during an After Action Review (AAR)?

<p>Discussing corrective actions for future prevention (D)</p> Signup and view all the answers

What is the minimum requirement for reporting a safety event anonymously?

<p>A description of the event and unit information (B)</p> Signup and view all the answers

Which question is NOT typically included in the After Action Review (AAR)?

<p>What was the immediate response to the event? (B)</p> Signup and view all the answers

During the First Team Review, what must be evaluated for appropriateness?

<p>Actions taken to prevent future harm (B)</p> Signup and view all the answers

What must happen if an event resulted in severe harm or death?

<p>A Serious Event Management Team must be established (A)</p> Signup and view all the answers

Which aspect should be documented for No, Low, and Moderate harm events in the Safety Event Management System?

<p>Contributing factors and actions to prevent future harm for serious events (A)</p> Signup and view all the answers

What must the PSM do within 5 working days after an event is reported?

<p>Review and possibly adjust the classification of the event. (B)</p> Signup and view all the answers

Which of the following is NOT a responsibility of the Serious Event Management Team (SEMT)?

<p>Conducting the initial reporting of events. (A)</p> Signup and view all the answers

What is the purpose of conducting a preliminary investigation by the PSM?

<p>To gather facts and data about the incident. (C)</p> Signup and view all the answers

How should the event be classified if it is serious harm or results in death?

<p>An ISBAR layout report must be completed before further investigation. (D)</p> Signup and view all the answers

What should the Unit Manager ensure regarding the actions determined from the event analysis?

<p>That they are suitable and implemented by unit staff. (B)</p> Signup and view all the answers

What must occur following the completion of an event investigation in relation to the Final Review?

<p>The Risk Assessment Scale must be completed and documented. (A)</p> Signup and view all the answers

Which report is considered the preferred format for documenting serious harm events?

<p>Root Cause report. (B)</p> Signup and view all the answers

What is the responsibility of the Unit Manager concerning actions planned in response to a safety event?

<p>To oversee that actions are completed by the unit's staff or relevant individuals. (A)</p> Signup and view all the answers

When should all safety events be loaded and managed to ensure reflection in Clinical Indicator Reports?

<p>By the 7th of the following month. (A)</p> Signup and view all the answers

What action should be taken if the event involves agency staff members?

<p>The agency's management should be notified. (D)</p> Signup and view all the answers

What key factor must be included in reports for serious events requiring system analysis?

<p>Contributing factors outlined in the London Protocol. (D)</p> Signup and view all the answers

Who is responsible for ensuring that the alert distribution email groups are maintained?

<p>An allocated individual, typically the PSM or HCM/NM. (B)</p> Signup and view all the answers

What is the timeline for reporting contributing factors after a safety event is reported?

<p>5 working days from the event reported. (B)</p> Signup and view all the answers

What is the primary purpose of utilizing the SMART principles in addressing Safety Events?

<p>To establish specific, measurable, achievable, realistic, and time-based actions. (B)</p> Signup and view all the answers

Which role is primarily responsible for driving improvement initiatives in a unit?

<p>Unit Manager (D)</p> Signup and view all the answers

What is the correct sequence in the DMAIC continuous improvement methodology?

<p>Define, Measure, Analyze, Improve, Control (B)</p> Signup and view all the answers

After a Never Event is reported, within how many hours must the event report be emailed to the Regional Clinical Manager?

<p>48 hours (D)</p> Signup and view all the answers

Which maternal death category refers to deaths caused directly by a pregnancy complication?

<p>Direct maternal death (B)</p> Signup and view all the answers

What type of neonatal event does NOT require reporting due to known complications?

<p>A baby with a severe congenital anomaly (D)</p> Signup and view all the answers

Who is responsible for managing healthcare-associated infections within a unit?

<p>Infection Prevent Control Manager (B)</p> Signup and view all the answers

What is the primary impact of immigration on a country's population?

<p>It increases the population size. (B)</p> Signup and view all the answers

What historical period is associated with the beginning of significant population growth due to advancements in agriculture?

<p>The Neolithic Revolution (A)</p> Signup and view all the answers

Which factor is considered in calculating the birth rate of a country?

<p>Number of babies born per year per 1,000 people (D)</p> Signup and view all the answers

Which country has a noteworthy high birth and death rate mentioned?

<p>Swaziland (A)</p> Signup and view all the answers

What could potentially lead to a high death rate in a population?

<p>High number of elderly people (D)</p> Signup and view all the answers

What is a consequence of rapid population growth mentioned in the content?

<p>Decrease in food security (D)</p> Signup and view all the answers

Which of the following best describes emigration?

<p>Leaving a country to live elsewhere (D)</p> Signup and view all the answers

Which of the following statements is accurate regarding death rates globally?

<p>The world average death rate is about 8.6 per 1000 people. (C)</p> Signup and view all the answers

What primarily influences rapid population growth in a country?

<p>A high birth rate and low death rate (A)</p> Signup and view all the answers

How is the population growth rate calculated?

<p>(Birth rate + Immigration rate) - (Death rate + Emigration rate) (B)</p> Signup and view all the answers

What does a high infant mortality rate indicate about a country's health system?

<p>Ineffective healthcare for mothers and infants (B)</p> Signup and view all the answers

Which factor is likely to lead to lower population growth rates in a country?

<p>Increased access to education for women (D)</p> Signup and view all the answers

What was the global average life expectancy according to WHO in 2022?

<p>73 years (D)</p> Signup and view all the answers

Which factor tends to decrease mortality and fertility rates in a country?

<p>Improved standard of living (C)</p> Signup and view all the answers

Which region had the highest recorded life expectancy as per the provided data?

<p>Maldives (A)</p> Signup and view all the answers

What would typically cause a region's population to grow?

<p>An influx of immigrants (B)</p> Signup and view all the answers

In what way can age distribution affect population dynamics?

<p>Younger populations often lead to higher birth rates. (C)</p> Signup and view all the answers

What effect does economic development usually have on population growth rates?

<p>It tends to lower population growth rates. (A)</p> Signup and view all the answers

What is the primary focus of environmental conservation?

<p>Preservation and protection of the natural environment (B)</p> Signup and view all the answers

Which of the following represents an ecological reason for conservation?

<p>Maintaining oxygen levels via photosynthesis (C)</p> Signup and view all the answers

What term is used for areas set aside to protect natural ecosystems and wildlife?

<p>Conservation areas (C)</p> Signup and view all the answers

Which economic reason is crucial for conservation efforts?

<p>Reliance on natural resources for various industries (C)</p> Signup and view all the answers

What ethical belief underlies the importance of nature conservation?

<p>All living things deserve the right to exist (A)</p> Signup and view all the answers

What is a significant threat to conservation efforts in South Africa?

<p>Poaching of endangered species (A)</p> Signup and view all the answers

Which option best describes an aesthetic reason for conservation?

<p>Nature should be preserved for beauty and enjoyment (A)</p> Signup and view all the answers

Which of the following definitions aligns with conservation areas in oceans?

<p>Marine protected areas (MPAs) (A)</p> Signup and view all the answers

What is a primary threat to the habitats of animals within urban areas?

<p>Habitat loss due to urbanization (B)</p> Signup and view all the answers

Which of the following represents a benefit of wetlands?

<p>They provide habitat for many species. (B)</p> Signup and view all the answers

What type of area is specifically designated for scientific research and observation of ecological changes?

<p>Scientific reserves (C)</p> Signup and view all the answers

What is an important purpose of Transfrontier Conservation Areas (TFCAs) in South Africa?

<p>To promote regional cooperation and development (B)</p> Signup and view all the answers

Which of the following is NOT a type of conservation area recognized in South Africa?

<p>Urban reserves (B)</p> Signup and view all the answers

How can individuals contribute to conservation efforts in South Africa?

<p>By participating in local clean-up events (A)</p> Signup and view all the answers

What is a significant consequence of climate change on ecosystems?

<p>Acceleration of biodiversity loss (C)</p> Signup and view all the answers

Which of the following describes a characteristic feature of grasslands?

<p>They prevent soil erosion and store carbon. (B)</p> Signup and view all the answers

What unique aspect do biosphere reserves encompass?

<p>Partnerships with local landowners (B)</p> Signup and view all the answers

Which of the following contributes to pollution as a threat to wildlife?

<p>Litter, especially plastic (B)</p> Signup and view all the answers

Which is a primary role of the South African National Parks (SANParks)?

<p>Manage conservation areas representing biodiversity (A)</p> Signup and view all the answers

What is the significance of marine protected areas (MPAs) in South Africa?

<p>They help protect underwater ecosystems. (D)</p> Signup and view all the answers

What percentage of South Africa is covered by forests?

<p>Only 1% (C)</p> Signup and view all the answers

Which type of conservation area involves significant restrictions on access and development?

<p>Wilderness areas (D)</p> Signup and view all the answers

Which marketing strategy is emphasized as critical for attracting new patients in healthcare services?

<p>Digital marketing (D)</p> Signup and view all the answers

What is a significant benefit of employing marketing techniques in healthcare services?

<p>Promotion of healthcare services (B)</p> Signup and view all the answers

What is one of the main objectives of the marketing strategies used in tertiary care hospitals?

<p>To provide patient-centered services (B)</p> Signup and view all the answers

Which of the following factors is least likely to be influenced by pharmaceutical marketing mix strategies?

<p>Public perception of hospital quality (B)</p> Signup and view all the answers

Which method is suggested to encourage current patients to refer others to the hospital?

<p>Implementing patient referral programs (A)</p> Signup and view all the answers

What aspect of patient engagement is deemed essential for creating a memorable experience?

<p>Individualized treatment approaches (A)</p> Signup and view all the answers

How does internal marketing impact job satisfaction within health services?

<p>It increases communication and morale among staff (D)</p> Signup and view all the answers

Which of the following is NOT identified as a major marketing tactic for healthcare services?

<p>Patient education workshops (D)</p> Signup and view all the answers

In the context of tertiary care hospitals, what is the primary objective of the marketing mix strategy?

<p>To enhance service sustainability (B)</p> Signup and view all the answers

What is the primary purpose of healthcare marketing strategies?

<p>To create trust and provide a unique patient experience (A)</p> Signup and view all the answers

Which aspect of hospital management relates directly to the influence of marketing mix on healthcare services?

<p>Resource allocation decisions (C)</p> Signup and view all the answers

What is one of the primary components of digital marketing in healthcare services?

<p>Leveraging Search Engine Optimisation (SEO) (D)</p> Signup and view all the answers

What marketing practice directly communicates with customers to provide quantifiable responses?

<p>Direct marketing (B)</p> Signup and view all the answers

Which of the following is NOT part of the marketing communication mix used in healthcare?

<p>Telemarketing (C)</p> Signup and view all the answers

What was the impact on healthcare organizations when advertising restrictions were lifted?

<p>Greater ability to directly communicate hospital services (C)</p> Signup and view all the answers

Which aspect is essential for hospitals to enhance patient involvement according to marketing tactics?

<p>Strengthening hospital-patient relationships (A)</p> Signup and view all the answers

How do hospitals primarily assess the effectiveness of their marketing strategies?

<p>Using documented responses to marketing efforts (A)</p> Signup and view all the answers

What is a key element that is investigated in the study regarding marketing methods in tertiary care hospitals?

<p>Efficacy of traditional versus digital marketing strategies (B)</p> Signup and view all the answers

Which factor influences the visibility of hospitals among potential patients?

<p>Marketing tactics employed by the hospital (B)</p> Signup and view all the answers

What is the expected outcome of implementing effective marketing strategies in healthcare organizations?

<p>Increased worker productivity (B)</p> Signup and view all the answers

What benefit does direct marketing provide that traditional methods may not offer?

<p>Documented response quantification (D)</p> Signup and view all the answers

What is an essential component of direct marketing strategies in healthcare?

<p>Educating staff on consumer safety and confidentiality (C)</p> Signup and view all the answers

Which of the following best describes the role of the public relations department in a hospital?

<p>To maintain connections with the media and organize community events (C)</p> Signup and view all the answers

What is a primary goal of the education provided to front-line staff members?

<p>To foster a trusting relationship with patients (B)</p> Signup and view all the answers

Which method is NOT associated with direct marketing in healthcare?

<p>Conducting patient surveys (C)</p> Signup and view all the answers

How should hospital floor managers ensure compliance with patient communication standards?

<p>By monitoring patient input systems thoroughly (B)</p> Signup and view all the answers

What is one of the duties of public relations officers in a hospital?

<p>To conduct interviews and appear in media programs (C)</p> Signup and view all the answers

Which aspect is crucial for maintaining effective patient relations in healthcare marketing?

<p>Ensuring confidentiality and safety standards (B)</p> Signup and view all the answers

What strategy should be part of a hospital's public relations plan?

<p>Community development events to educate on health issues (C)</p> Signup and view all the answers

Which of the following describes a common misconception about direct marketing in health services?

<p>It is solely focused on obtaining patient data. (A)</p> Signup and view all the answers

What should be prioritized when implementing direct communication methods with patients?

<p>Maintaining patient trust and confidentiality (C)</p> Signup and view all the answers

What is a key element that distinguishes social marketing from traditional advertising tactics?

<p>Focus on health literacy and behavior change (B)</p> Signup and view all the answers

Which of the following elements is not part of the healthcare marketing mix commonly recognized by the 7Ps model?

<p>Positioning (C)</p> Signup and view all the answers

What is one limitation identified in the context of marketing in healthcare?

<p>Insufficient data on service provider diversity (D)</p> Signup and view all the answers

Which marketing strategy is emphasized in public hospitals to enhance staff and patient relationships?

<p>Internal marketing initiatives (B)</p> Signup and view all the answers

What should be the primary aim of marketing in the healthcare sector?

<p>To increase public satisfaction and improve quality of care (A)</p> Signup and view all the answers

In the context of healthcare services, what aspect does the pharmaceutical advertising mix specifically focus on?

<p>Product, price, location, and promotion (D)</p> Signup and view all the answers

How does marketing communication particularly benefit management in public hospitals?

<p>By strengthening relationships with patients and employees (D)</p> Signup and view all the answers

Which of the following best describes the role of social marketing in healthcare?

<p>Influence on health behavior and illness prevention (D)</p> Signup and view all the answers

How can the application of lean methodology benefit nonprofit hospitals?

<p>By streamlining processes and eliminating waste (C)</p> Signup and view all the answers

What aspect of healthcare marketing is critical for informing patients about services?

<p>Conveying message clarity and service benefits (D)</p> Signup and view all the answers

What is the primary purpose of conducting ward rounds according to the policy?

<p>To enhance patient experiences through structured interactions (A)</p> Signup and view all the answers

Which document is maintained by the Patient Experience Manager?

<p>Ward Round Register (C)</p> Signup and view all the answers

What is an important aspect of feedback after conducting patient rounds?

<p>It should be provided to the unit manager or sister in charge (C)</p> Signup and view all the answers

Which action should follow after addressing patient needs during ward rounds?

<p>Record visits in the ward round register (D)</p> Signup and view all the answers

What is one of the main responsibilities of Patient Experience Managers during ward rounds?

<p>Ensuring compliance with relevant policies (D)</p> Signup and view all the answers

What should discussions about service failures include during management meetings?

<p>Trends in service failure occurrences (A)</p> Signup and view all the answers

What is the primary aim of conducting ward rounds as outlined in the policy?

<p>To gather patient feedback and identify service failures (C)</p> Signup and view all the answers

Which version of the policy went into effect on 19 May 2023?

<p>Version 1.3 (B)</p> Signup and view all the answers

How often should patients be visited during their hospital stay according to the policy?

<p>At least once during their stay (B)</p> Signup and view all the answers

Which of the following is NOT a responsibility of the Patient Experience Manager/Officer during ward rounds?

<p>Collect and analyze patient health data (B)</p> Signup and view all the answers

What is the next review date for the current policy?

<p>19 May 2024 (B)</p> Signup and view all the answers

Which of the following is a focus area for conducting focused conversations during ward rounds?

<p>Flexible visiting hours for families (C)</p> Signup and view all the answers

What should Patient Experience Managers do to prepare for ward rounds?

<p>Obtain a daily updated patient list from reception (A)</p> Signup and view all the answers

How can Patient Experience Managers improve client perceptions of hospital facilities?

<p>By identifying areas of improvement during client interactions (C)</p> Signup and view all the answers

What level of involvement is expected from Hospital Management regarding Patient Experience roles?

<p>Support efforts to improve patient satisfaction continuously (A)</p> Signup and view all the answers

What is the significance of establishing clear communication channels during ward rounds?

<p>To ensure patients and families can provide effective feedback (D)</p> Signup and view all the answers

Flashcards

Safety Event Reporting

A process for identifying, reporting, investigating, escalating, and improving safety events in healthcare settings.

Healthcare Worker (HCW) Notification

HCW identifying a safety event must immediately notify their line manager.

Clinical Care Plan

A plan developed to monitor patient response to interventions following a safety event.

Patient Notification

Patients and/or families must be notified if a safety event caused harm.

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Patient Experience Manager (PxM)

Provides feedback to the patient and/or family following safety events.

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Safety Event Report

A concise report completed on Safety Event Management System (SEMS) about the safety event.

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After Action Review (AAR)

A debriefing session to identify gaps, lessons learned, and reinforce risk mitigation measures.

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Contributing Factors

Factors contributing to a safety event, often analyzed using specific frameworks.

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Just Culture

A set of principles that promotes a psychologically safe environment to identify and learn from errors.

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Serious Event Management Team (SEMT)

A team responsible for investigating serious events with severe harm or death.

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Systems Analysis Approach

Investigative method identifying the underlying factors that contribute to major events.

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Patient Safety Manager (PSM)

Reviews safety reports and categorizes events to determine the appropriate level of investigation.

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Harm Level Categorization

Classifying safety events based on the severity of harm caused to the patient.

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Never Event

A preventable patient safety issue with potential for significant harm or death, often following guidelines or known recommendations.

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Near Miss

An event that could have caused harm but did not due to chance or early detection; a potential safety event.

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Initial Review

An initial review of the safety event report to determine if it is correct and complete.

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Legal Advice

Obtaining legal counsel when harm or potential harm is involved.

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After-Action Review

A debriefing session for staff members involved in an incident for lessons learned and future prevention.

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Continuous Improvement

Ongoing efforts to enhance patient safety by identifying gaps and establishing mechanisms to resolve them.

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Incident Categories

Different types of patient safety events, classified based on the nature of the incident.

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Multi-Event

Safety event affecting multiple individuals.

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Yorkshire Contributing Factors Framework

A framework used to identify potential contributing factors of safety events to improve future processes.

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Patient Safety Culture

A positive environment where clinicians trust each other and actively work towards improving patient safety.

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ISBAR

A structure for communication during patient events, including Identity, Situation, Background, Assessment, Recommendations.

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Healthcare Marketing

Strategies used to attract, retain, and engage patients in healthcare services.

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Digital Marketing in Healthcare

Using online tools like social media, websites, and search engines to reach and connect with potential patients.

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Patient Referral Programs

Encouraging existing patients to recommend the hospital to friends and family.

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Patient-Centered Services

Focusing on the needs and preferences of individual patients, tailored to their unique circumstances.

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Social Media Marketing in Healthcare

Using platforms like Facebook, Twitter, and Instagram to connect with patients and share information.

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Search Engine Optimization (SEO)

Making a hospital's website easily found on search engines like Google.

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Print Media in Healthcare Marketing

Using traditional methods like brochures, flyers, and magazines to promote healthcare services.

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Marketing in Healthcare

Strategies used to attract, retain, and engage patients in healthcare services. This encompasses promoting hospital services, facilities, and medical expertise to potential patients, their families, and referring physicians.

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Traditional Marketing

Utilizing traditional methods like brochures, flyers, and magazines to promote healthcare services.

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Digital Marketing

Using online tools like social media, websites, and search engines to reach and connect with potential patients.

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Why is Marketing Important in Healthcare?

Marketing helps hospitals attract patients, improve visibility, build relationships, and enhance overall healthcare outcomes.

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Direct Marketing

Communicating directly with customers, often using personalized messages or targeted advertising.

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Marketing Mix in Healthcare

A combination of marketing strategies, including product, price, place, and promotion, used to achieve marketing objectives.

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What is healthcare marketing?

Strategies used to attract, retain, and engage patients in healthcare services. It aims to educate, build trust, and improve patient satisfaction.

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How does social marketing differ from advertising?

Social marketing focuses on influencing behavior for positive social change. It uses marketing techniques to promote healthy lifestyles, not just products or services.

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What are the 7 Ps of healthcare marketing?

People, product, pricing, location, promotion, process, and physical environment. These elements work together to create a successful marketing strategy for healthcare.

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What are the benefits of marketing in healthcare?

Increased patient satisfaction, higher quality care, improved resource utilization, and stronger patient-provider relationships.

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What's the role of public relations in healthcare marketing?

Public relations helps manage communication with patients, the community, and the media. It builds trust and positive perception.

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What is the aim of healthcare marketing?

To improve public health by promoting healthy behaviors, increasing access to care, and raising the standard of living.

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What are some examples of healthcare marketing strategies?

Developing services, increasing health literacy, using the 7 Ps model, improving financial resources, and employing lean methodologies to optimize processes.

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What is the importance of patient-centered services?

Healthcare services should be tailored to individual patient needs and preferences. It promotes trust and better outcomes.

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How can digital marketing be used in healthcare?

Social media, websites, and search engines can be used to reach and connect with potential patients, promote services, and build a strong online presence.

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Why is lean methodology important in healthcare?

Lean methodology can streamline processes, eliminate waste, reduce variations, and improve resource utilization in healthcare settings.

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Direct Marketing in Healthcare

Using direct mail, email, and related communication methods to reach and engage patients.

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Public Relations in Hospitals

A separate department dedicated to managing the hospital's image and relationships with the public.

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What is floor supervision's role in patient input?

Floor managers and supervisors monitor the proper patient input system for quality and efficiency.

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Why is patient confidentiality crucial?

Maintaining patient confidentiality ensures trust and protects sensitive health information.

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Building trust with patients

Hospitals should strive to establish a relationship of trust and respect with patients through open communication and empathy.

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Community development events

Hospitals can plan and participate in community events as part of their public relations strategy.

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Cause marketing in healthcare

Hospitals can utilize cause-related marketing to educate the public on different health issues and diseases.

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Hospital floor managers

Responsible for supervising frontline staff and ensuring patient input systems are working efficiently.

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Public relations officers

Professionals who manage the hospital's relationship with the public and media.

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Internal communication training

Hospitals should educate frontline staff on communication skills to strengthen patient relationships.

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Information Gathering

Collecting information about service failures and their resolutions.

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Conducting Visits

Visiting patients randomly or as requested, introducing yourself, and explaining the purpose of the visit.

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Focused Conversations

Using improvement areas as discussion points, such as flexible visiting hours for family comfort.

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Feedback

Providing feedback to the unit manager or sister in charge, and reporting any service failures to management.

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Follow-Up

Taking necessary actions to address patient needs and resolve quality issues.

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Documentation

Recording patient visits in the ward round register.

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Trend Analysis

Discussing service failure trends in relevant management and clinical meetings.

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Ward Round Policy

A detailed guide for Patient Experience Managers and Officers to conduct effective ward rounds.

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What are Ward Rounds?

Structured visits to patients within the hospital wards, allowing for direct feedback, identifying issues, and improving patient experience.

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Who are 'Clients' in a hospital setting?

Patients, their families, and visitors; all individuals interacting with the hospital's services.

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What's the role of Patient Experience Managers in Ward Rounds?

Patient Experience Managers and Officers are responsible for ensuring patients and their families have clear channels to voice their feedback and concerns.

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How do Patient Experience Officers contribute to better patient satisfaction?

They help unit managers identify and address patient issues, contributing to overall patient satisfaction.

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What is the role of a Unit Manager during Ward Rounds?

They provide access to units, collaborate with Patient Experience staff, and play a key role in enhancing patient experiences.

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How does Hospital Management contribute to the success of Patient Experience initiatives?

Hospital management supports Patient Experience efforts by providing resources and aligning their goals to continuously improve patient satisfaction.

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How often are patients visited during Ward Rounds?

Patients should be visited at least once during their hospital stay, with a goal of visiting 50% of admissions in larger hospitals.

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How are Ward Rounds scheduled?

Patient Experience Managers and Officers coordinate with unit managers to schedule ward rounds at convenient times, optimizing the process.

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Study Notes

Initial Management and Reporting of Safety Events

  • Healthcare Worker (HCW) who identifies a safety event must notify their line manager immediately.

  • A clinical care plan is developed to monitor the patient's response to interventions.

  • Patient's treating doctor must be notified.

  • Patient and/or family must be notified if an event caused harm.

  • Patient Experience Manager (PxM) provides feedback to the patient/visitor and/or family.

  • Legal advice is obtained prior to engaging with the patient/visitor and/or family.

Reporting of Safety Events

  • HCW or immediate Supervisor documents the event in the patient file.

  • Reporter completes a Safety Event Report on the Safety Event Management System (short and simple with minimal information).

  • Confidentiality must be maintained, no patient, staff, or doctor names are included.

  • Reporter classifies the event based on their opinion, using Annexure C for event types.

  • Reporters can receive feedback on the event by including their email address.

  • Events can be reported anonymously, but must include patient information, hospital/business unit, and location.

Initial Review by Unit/Line Manager and After Action Review (AAR)

  • Unit/Line Manager conducts an Initial Review to ensure completeness and correctness of the report.

  • A feedback or debriefing session is arranged with staff involved in the event, as well as the rest of the shift, to conduct an After Action Review (AAR).

  • AAR identifies gaps and lessons learned, reinforces risk mitigation and prevention measures.

  • AAR questions:

    • What was supposed to happen? (plan)
    • What happened? (Action)
    • What was the difference between the plan and the action? (review)
    • What can we learn from this? (Personal and collective change.)
    • What will you do in the future?
  • Unit/Line Manager documents the following on the Safety Event Management System:

    • AAR information, especially for Serious harm or death events.
    • Contributing factors, as per the Yorkshire Contributing Factors Framework.

First Team Review (All Events)

  • Unit/Line Manager reports the event to the Review Team verbally (either immediately or at handover meetings).

  • Just Culture principles are adhered to, level of review is determined, and action loop is closed.

  • Review Team evaluates if:

    • Response and recovery efforts are appropriate.
    • Actions to prevent future harm to others are appropriate.
    • HCWs involved have received psychological support.
    • All contributing factors are identified (as per the Yorkshire Contributing Factors Framework).
  • Advice from the Legal Department is required when there is harm or potential harm to a patient.

  • Legal advice is obtained telephonically, ensuring immediate assistance.

  • An email is sent to the Legal Department with the event reference number.

Decision for Further Investigation

  • Serious harm or death events require a Serious Event Management Team (SEMT) to be established.

  • Low harm but repeating events may require an investigation to establish common factors.

  • Near misses with significant learning opportunities should also be investigated.

Categorisation of Events

  • PSM reviews the safety event report and the Type of Event selected by the reporter.

  • PSM determines the correct classification of the event using Annexure D.

  • Level of harm is reviewed and changed to the most appropriate level using Table 1.

  • This may require engagement with the Unit Manager or HCWs.

  • Categorization occurs within 5 working days of the event being reported.

  • An initial report using the ISBAR format is completed by the PSM for Serious harm or death events.

  • Agency staff must complete the electronic Safety Event Report.

  • If no further investigation is required, the event can be "closed" and feedback provided to the reporter if they provided their email.

  • Principles for the classification of multiple events:

    • Multi-Events occur when more than one individual or a group are impacted by harm.
    • Events with the same cause should be investigated individually.
    • Common causal factors or associations are identified for improvement.

Patient Safety Event Management Policy

  • The policy aims to standardize patient safety definitions and processes for identifying, reporting, investigating, escalating, and improving safety events.
  • The policy incorporates definitions of events, an algorithm for classifying event types and harm levels, and a detailed outline of roles and responsibilities.
  • The policy establishes protocols for reporting procedures, investigation processes, and notification/escalation pathways for various safety events.
  • Specific timeframes are set for completing safety event reports and investigations.
  • The policy highlights the importance of continuous improvement activities designed to enhance patient safety and minimize harm.
  • A dedicated 'alert' email group and escalation flows for serious events are established.
  • The Legal Department is involved to provide advice and guidance on managing matters related to patient harm or potential harm.

Acronyms

  • (All acronyms from previous notes are included)

Definitions

  • (All definitions from previous notes are included)

Classification of Safety Events

  • (All classifications from previous notes are included)

Levels of Harm

  • (All harm levels from previous notes are included)

Management of Safety Events

  • (All management steps from previous notes are included)

Management and Reporting of Safety Events

  • (All management and reporting steps from previous notes are included)

Key Takeaways

  • (All key takeaways from previous notes are included)

Safety Event Management System

  • (All information about SEMS from previous notes are included)

Reporting Safety Events

  • (All reporting instructions from previous notes are included)

Categorization & Classification

  • (All categorization and classification instructions from previous notes are included)

Investigation

  • (All investigation steps from previous notes are included)

Review & Root Cause Analysis

  • (All review and root cause analysis steps from previous notes are included)

Action Plans and Continuous Improvement

  • (All action plans and improvement steps from previous notes are included)

Communication & Feedback

  • (All communication and feedback steps from previous notes are included)

Monitoring and Continuous Improvement

  • (All monitoring and improvement steps from previous notes are included)

Never Events

  • (All never events information from previous notes are included)

Maternal and Neonatal Events

  • (All maternal and neonatal event information from previous notes are included)

Healthcare-Associated Infections (HAIs)

  • (All HAI information from previous notes are included)

Patient Safety Event Management Policy

  • (Patient safety event management information from previous notes is included)

Incident Categories

  • (All incident categories from previous notes are included)

Reporting Requirements for Medical Safety Events to the Office of Health Standards Compliance (OHSC)

  • (All OHSC reporting requirements from previous notes are included)

Reporting Requirements to Other Organizations

  • (All other reporting requirements from previous notes are included)

Population Concepts

  • (All population concept information from previous notes is included)

Population Growth Rates

  • (All population growth rate information from previous notes is included)

Infant Mortality Rates

  • (All infant mortality rate information from previous notes is included)

Life Expectancy

  • (All life expectancy information from previous notes is included)

Other Factors Influencing Population Growth

  • (All other population growth influences from previous notes are included.)

Conservation

  • (All conservation information from previous notes is included)

Ecological Reasons for Conservation

  • (All ecological reasons for conservation from previous notes is included)

Economic Reasons for Conservation

  • (All economic reasons for conservation from previous notes is included)

Aesthetic Reasons for Conservation

  • (All aesthetic reasons for conservation from previous notes is included)

Ethical Reasons for Conservation

  • (All ethical reasons for conservation from previous notes is included)

Threats to Conservation

  • (All threats to conservation information from previous notes are included)

Conservation Areas in South Africa

  • (All conservation area information from previous notes is included)

Types of Conservation Areas in South Africa

  • (All types of conservation area information from previous notes are included)

Other Types of Conservation Areas in South Africa

  • (All other types of conservation areas information from previous notes are included)

Areas of Conservation Focus in South Africa

  • (All areas of conservation focus information from previous notes are included)

How to Help with Conservation

  • (All ways to help conservation information from previous notes are included)

Conclusion

  • (All conclusions from previous notes are included)

Technical/Medical Equipment Events

  • (Technical/medical equipment events information from previous notes is included.)

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Description

This quiz covers the essential procedures for the initial management and reporting of safety events in healthcare settings. It highlights the responsibilities of healthcare workers, the importance of communication with patients and families, and the steps involved in documenting and reporting events. Understanding these protocols is crucial for maintaining patient safety and confidentiality.

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