Inglés - B2.2 TED - 3 ways to (usefully) lose control of your brand
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Questions and Answers

True or false:Companies are losing control of their customers and employees due to hyperconnectivity and transparency.

True

True or false: Companies cannot design for the loss of control.

False

True or false: Giving more control to customers and employees can be done through collaboration.

True

True or false: Pay-what-you-like pricing is an example of giving less control to customers.

<p>False</p> Signup and view all the answers

True or false: Giving less control can counter the abundance of choice and create meaningful experiences.

<p>True</p> Signup and view all the answers

True or false: Research has shown that giving employees less control over their work makes them happier and more productive.

<p>False</p> Signup and view all the answers

True or false: Staying true to their true selves is not a sustainable value proposition for companies.

<p>False</p> Signup and view all the answers

True or false: Openness is not paramount for companies.

<p>False</p> Signup and view all the answers

True or false: Companies do not need to worry about how much openness is good for them and what needs to stay closed.

<p>False</p> Signup and view all the answers

True or false: Companies can remain open to all possibilities.

<p>True</p> Signup and view all the answers

Study Notes

  • Companies are losing control of their customers and employees due to hyperconnectivity and transparency
  • However, companies can still design for the loss of control by giving more or less control to customers and employees
  • Examples of giving more control include collaboration, pay-what-you-like pricing, and generous transactions
  • Companies can also give less control to counter the abundance of choice and create meaningful experiences
  • Examples of giving less control include surprise campaigns and altruistic tasks
  • Research shows that giving employees more control over their work makes them happier and more productive
  • Staying true to their true selves is the only sustainable value proposition for companies
  • Openness is paramount, but radical openness is not a solution
  • Companies can worry about how much openness is good for them and what needs to stay closed
  • Companies can simply remain open to all possibilities.

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