Podcast
Questions and Answers
What is the first step in tourism product development according to the text?
What is the first step in tourism product development according to the text?
Which step involves the marketing process of matching products with potential market segments?
Which step involves the marketing process of matching products with potential market segments?
What plays a distinctive role in the development of the tourism industry according to the text?
What plays a distinctive role in the development of the tourism industry according to the text?
Which action is NOT mentioned as a step in tourism product development?
Which action is NOT mentioned as a step in tourism product development?
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What is a key aspect of developing tour packages in tourism product development?
What is a key aspect of developing tour packages in tourism product development?
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Which step focuses on developing activities around the tourism assets?
Which step focuses on developing activities around the tourism assets?
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Study Notes
Rural Tourism
- A type of tourism that showcases rural life, art, culture, and heritage at rural locations, benefiting local communities economically and socially.
- Enables interaction between tourists and locals.
Types of Tourists
- Leisure tourists: visit friends and relatives, take holidays.
- Business tourists: attend meetings, incentives, conventions, and events.
Tourism Product Development
- The process of creating products to meet customer needs, involving strategizing, planning, building, and releasing a product to market.
- Encompasses taking a product idea from concept to delivery and beyond, including measuring its success.
- UNWTO and ETC (2011) define it as a process where a destination's assets are molded to meet national and international customer needs.
Tourism Product
- A combination of tangible and intangible elements, including human-made facilities, attractions, activities, and events.
- Entails movement of people to countries or places outside their usual environment for at least one night for personal or business/professional purposes.
- Can be physical objects, services, events, persons, places, organizations, or ideas.
Generic Product
- A conceptual commodity produced by an industry.
Tourism Product Components
- Physical experience: includes tourist attractions, transport, accommodation, and entertainment.
- Psychological experience: includes customer satisfaction, symbolic associations, and fulfillment of wants and needs.
- Supplied by individual providers of services, such as hotel companies, airlines, and travel agencies.
- A collection of physical and service features, together with symbolic associations, expected to fulfill the wants and needs of the buyer.
- A bundle of activities, services, and benefits that constitute the entire tourism experience.
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Description
Test your knowledge on rural tourism, types of tourists like leisure and business visitors, and tourism product development including operators, transportation providers, and attractions. Explore the benefits of rural tourism for local communities and the interaction between tourists and locals.
