Role of Personal Selling in Economic Progress

What is the main purpose of personal selling?

To make sales (correct)
To minimize efforts and wastage
To create awareness about the product
To develop relationships with customers

How does personal selling differ from other forms of communication?

It allows for direct face-to-face dialogue (correct)
It is impersonal
It focuses on mass communication
It involves written messages

What is a key feature of personal selling in terms of the communication process?

Impersonal communication
Interactive relationship between seller and buyer (correct)
One-way communication
Mass communication

Why is personal selling considered flexible?

The presentation can be adjusted to fit individual customer needs (D) Signup and view all the answers

What advantage does direct face-to-face communication in personal selling provide?

Direct feedback from customers (A) Signup and view all the answers

How can companies minimize wastage in personal selling?

By deciding target customers before making contact (A) Signup and view all the answers

What role does personal selling play in the economic progress of a society?

Creating more jobs and increasing incomes (A) Signup and view all the answers

What is the main purpose of sales promotion?

To encourage immediate purchase (D) Signup and view all the answers

Which of the following is NOT considered a sales promotion activity?

Television advertising (A) Signup and view all the answers

How does personal selling benefit the unemployed youth?

It offers attractive career opportunities (A) Signup and view all the answers

Why do companies use sales promotion tools specifically designed for customers?

To attract attention and boost sales (C) Signup and view all the answers

What is one way personal selling influences economic growth?

By converting latest demand into effective demand (D) Signup and view all the answers

How does personal selling impact product standardisation in a diverse society?

It increases product standardisation (B) Signup and view all the answers

When is sales promotion usually undertaken?

To supplement other promotional efforts (C) Signup and view all the answers

What is one merit of sales promotion highlighted in the text?

Attracting attention with incentives (B) Signup and view all the answers

What is one key benefit of personal selling for young men and women?

Offering security, respect, and job satisfaction (C) Signup and view all the answers

Why are sales promotion tools considered effective during new product launches?

To induce people to try something new (A) Signup and view all the answers

In what way does personal selling influence the mobility of salespeople?

By promoting travel and tourism in the country (C) Signup and view all the answers

What are the three types of benefits a customer may seek from the purchase of a product?

Functional benefits, psychological benefits, and social benefits (B) Signup and view all the answers

Why is it important for a firm to focus on mixing ingredients effectively in a market offer?

To reduce costs and increase profits (A) Signup and view all the answers

How does a customer view a product according to the text?

As a bundle of utilities providing satisfaction for certain needs (D) Signup and view all the answers

What is the main focus for a firm when deciding on a product mix to achieve objectives?

Deciding the most effective combination to achieve given objectives (C) Signup and view all the answers

What does a motorcycle provide as a benefit to the customer according to the text?

Transportation utility along with prestige, esteem, and social acceptance (B) Signup and view all the answers

Why should a firm consider functional, psychological, and social benefits while planning for a product?

To ensure holistic satisfaction for the customer (D) Signup and view all the answers

Which type of sales promotion strategy involves offering an additional product along with the purchase of a specific product?

Product combinations (C) Signup and view all the answers

What type of sales promotion strategy includes offering extra quantity of a product, like '40% extra'?

Quantity gift (A) Signup and view all the answers

Which sales promotion method involves instant wins like 'Scratch a Card' to win prizes?

Instant Draws and Assigned Gift (C) Signup and view all the answers

What type of sales promotion strategy includes winning prizes through a random selection process?

Usable Benefit (C) Signup and view all the answers

Which sales promotion technique involves offering benefits like a free holiday package with a purchase above a certain amount?

Usable Benefit (A) Signup and view all the answers

If a marketing campaign offers a 2-night stay package at a hotel with an additional night at a fixed price, it falls under which sales promotion category?

Quantity gift (C) Signup and view all the answers