Role of Personal Selling in Economic Progress
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Questions and Answers

What is the main purpose of personal selling?

  • To make sales (correct)
  • To minimize efforts and wastage
  • To create awareness about the product
  • To develop relationships with customers
  • How does personal selling differ from other forms of communication?

  • It allows for direct face-to-face dialogue (correct)
  • It is impersonal
  • It focuses on mass communication
  • It involves written messages
  • What is a key feature of personal selling in terms of the communication process?

  • Impersonal communication
  • Interactive relationship between seller and buyer (correct)
  • One-way communication
  • Mass communication
  • Why is personal selling considered flexible?

    <p>The presentation can be adjusted to fit individual customer needs</p> Signup and view all the answers

    What advantage does direct face-to-face communication in personal selling provide?

    <p>Direct feedback from customers</p> Signup and view all the answers

    How can companies minimize wastage in personal selling?

    <p>By deciding target customers before making contact</p> Signup and view all the answers

    What role does personal selling play in the economic progress of a society?

    <p>Creating more jobs and increasing incomes</p> Signup and view all the answers

    What is the main purpose of sales promotion?

    <p>To encourage immediate purchase</p> Signup and view all the answers

    Which of the following is NOT considered a sales promotion activity?

    <p>Television advertising</p> Signup and view all the answers

    How does personal selling benefit the unemployed youth?

    <p>It offers attractive career opportunities</p> Signup and view all the answers

    Why do companies use sales promotion tools specifically designed for customers?

    <p>To attract attention and boost sales</p> Signup and view all the answers

    What is one way personal selling influences economic growth?

    <p>By converting latest demand into effective demand</p> Signup and view all the answers

    How does personal selling impact product standardisation in a diverse society?

    <p>It increases product standardisation</p> Signup and view all the answers

    When is sales promotion usually undertaken?

    <p>To supplement other promotional efforts</p> Signup and view all the answers

    What is one merit of sales promotion highlighted in the text?

    <p>Attracting attention with incentives</p> Signup and view all the answers

    What is one key benefit of personal selling for young men and women?

    <p>Offering security, respect, and job satisfaction</p> Signup and view all the answers

    Why are sales promotion tools considered effective during new product launches?

    <p>To induce people to try something new</p> Signup and view all the answers

    In what way does personal selling influence the mobility of salespeople?

    <p>By promoting travel and tourism in the country</p> Signup and view all the answers

    What are the three types of benefits a customer may seek from the purchase of a product?

    <p>Functional benefits, psychological benefits, and social benefits</p> Signup and view all the answers

    Why is it important for a firm to focus on mixing ingredients effectively in a market offer?

    <p>To reduce costs and increase profits</p> Signup and view all the answers

    How does a customer view a product according to the text?

    <p>As a bundle of utilities providing satisfaction for certain needs</p> Signup and view all the answers

    What is the main focus for a firm when deciding on a product mix to achieve objectives?

    <p>Deciding the most effective combination to achieve given objectives</p> Signup and view all the answers

    What does a motorcycle provide as a benefit to the customer according to the text?

    <p>Transportation utility along with prestige, esteem, and social acceptance</p> Signup and view all the answers

    Why should a firm consider functional, psychological, and social benefits while planning for a product?

    <p>To ensure holistic satisfaction for the customer</p> Signup and view all the answers

    Which type of sales promotion strategy involves offering an additional product along with the purchase of a specific product?

    <p>Product combinations</p> Signup and view all the answers

    What type of sales promotion strategy includes offering extra quantity of a product, like '40% extra'?

    <p>Quantity gift</p> Signup and view all the answers

    Which sales promotion method involves instant wins like 'Scratch a Card' to win prizes?

    <p>Instant Draws and Assigned Gift</p> Signup and view all the answers

    What type of sales promotion strategy includes winning prizes through a random selection process?

    <p>Usable Benefit</p> Signup and view all the answers

    Which sales promotion technique involves offering benefits like a free holiday package with a purchase above a certain amount?

    <p>Usable Benefit</p> Signup and view all the answers

    If a marketing campaign offers a 2-night stay package at a hotel with an additional night at a fixed price, it falls under which sales promotion category?

    <p>Quantity gift</p> Signup and view all the answers

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