30 Questions
What is the main purpose of personal selling?
To make sales
How does personal selling differ from other forms of communication?
It allows for direct face-to-face dialogue
What is a key feature of personal selling in terms of the communication process?
Interactive relationship between seller and buyer
Why is personal selling considered flexible?
The presentation can be adjusted to fit individual customer needs
What advantage does direct face-to-face communication in personal selling provide?
Direct feedback from customers
How can companies minimize wastage in personal selling?
By deciding target customers before making contact
What role does personal selling play in the economic progress of a society?
Creating more jobs and increasing incomes
What is the main purpose of sales promotion?
To encourage immediate purchase
Which of the following is NOT considered a sales promotion activity?
Television advertising
How does personal selling benefit the unemployed youth?
It offers attractive career opportunities
Why do companies use sales promotion tools specifically designed for customers?
To attract attention and boost sales
What is one way personal selling influences economic growth?
By converting latest demand into effective demand
How does personal selling impact product standardisation in a diverse society?
It increases product standardisation
When is sales promotion usually undertaken?
To supplement other promotional efforts
What is one merit of sales promotion highlighted in the text?
Attracting attention with incentives
What is one key benefit of personal selling for young men and women?
Offering security, respect, and job satisfaction
Why are sales promotion tools considered effective during new product launches?
To induce people to try something new
In what way does personal selling influence the mobility of salespeople?
By promoting travel and tourism in the country
What are the three types of benefits a customer may seek from the purchase of a product?
Functional benefits, psychological benefits, and social benefits
Why is it important for a firm to focus on mixing ingredients effectively in a market offer?
To reduce costs and increase profits
How does a customer view a product according to the text?
As a bundle of utilities providing satisfaction for certain needs
What is the main focus for a firm when deciding on a product mix to achieve objectives?
Deciding the most effective combination to achieve given objectives
What does a motorcycle provide as a benefit to the customer according to the text?
Transportation utility along with prestige, esteem, and social acceptance
Why should a firm consider functional, psychological, and social benefits while planning for a product?
To ensure holistic satisfaction for the customer
Which type of sales promotion strategy involves offering an additional product along with the purchase of a specific product?
Product combinations
What type of sales promotion strategy includes offering extra quantity of a product, like '40% extra'?
Quantity gift
Which sales promotion method involves instant wins like 'Scratch a Card' to win prizes?
Instant Draws and Assigned Gift
What type of sales promotion strategy includes winning prizes through a random selection process?
Usable Benefit
Which sales promotion technique involves offering benefits like a free holiday package with a purchase above a certain amount?
Usable Benefit
If a marketing campaign offers a 2-night stay package at a hotel with an additional night at a fixed price, it falls under which sales promotion category?
Quantity gift
Learn about the importance of personal selling in providing expert advice, guidance, and inducing customers to make better purchasing decisions. Understand how personal selling contributes to the economic progress of a society.
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