Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Which of the following is a key concept in personal selling?
Which of the following is a key concept in personal selling?
- Closing the sale (correct)
- Reference selling
- Customer decision making
- Marketing concept
What is the underlying philosophy of personal selling in this text?
What is the underlying philosophy of personal selling in this text?
- Long-term survival
- Customer decision making
- Marketing concept (correct)
- Selecting from customer needs
What is one of the objectives of studying this chapter?
What is one of the objectives of studying this chapter?
- Understanding the art of negotiation
- Knowing new techniques in selling
- Applying different questions to different selling situations (correct)
- Dealing with buyers' objections
What should a salesperson do to close a sale?
What should a salesperson do to close a sale?
Signup and view all the answers
What is involved in the presentation of information and the demonstration?
What is involved in the presentation of information and the demonstration?
Signup and view all the answers
