Principles of Personal Selling Quiz

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Questions and Answers

What type of questions ask about facts or explore the buyer's present situation?

  • Implication questions
  • Situation questions (correct)
  • Need-payoff questions
  • Problem questions

Which method is taught to sales representatives to build long-term relationships?

  • PIVOT method
  • SPIN method (correct)
  • PUSH method
  • SWOT method

What do Problem questions deal with?

  • Consequences or effects
  • Facts or present situation
  • Value or use
  • Problems, difficulties, and dissatisfactions (correct)

Which type of questions ask about the consequences or effects of a buyer's problems?

<p>Implication questions (D)</p> Signup and view all the answers

What are sales representatives transformed from passive order takers into?

<p>Active order getters (B)</p> Signup and view all the answers

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Study Notes

Types of Questions in Sales

  • Fact-finding questions ask about facts or explore the buyer's present situation.
  • The SPIN method is taught to sales representatives to build long-term relationships.

Types of Questions in the SPIN Method

  • Problem questions deal with the buyer's problems, difficulties, or dissatisfactions.
  • Implication questions ask about the consequences or effects of a buyer's problems.

Role of Sales Representatives

  • Effective use of the SPIN method transforms sales representatives from passive order takers into consultants or partners.

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