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Role of Advertising in Marketing

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Questions and Answers

What is the primary aim of advertising, as per the American Marketing Association's definition?

To persuade the consumer to make a purchase (correct)

To create a brand identity

To entertain the consumer

To provide information about products or services

What type of product or service would likely require more research and information from the consumer?

Laptop (correct)

Toothpaste

Orange juice

Shampoo

What is the effect of advertising in terms of consumer liking of a product or service?

Information effect

Purchase effect

Transference effect (correct)

Entertainment effect

How does advertising contribute to the prosperity of society?

By creating job opportunities and promoting economic growth Signup and view all the answers

What is the role of advertising in influencing consumer tastes?

It attaches symbolic meaning to products or brands Signup and view all the answers

What is the name of the model that describes the effect of advertising on price and competition?

Market Power model Signup and view all the answers

What is the primary goal of product differentiation in advertising?

To decrease price sensitivity and raise profits Signup and view all the answers

What type of advertising is often associated with the Advertising = Information model?

Positive, constructive advertising Signup and view all the answers

Which of the following is a role of the advertising agency in the advertising industry?

Creating, producing, and distributing the messages Signup and view all the answers

What is the primary function of the media in the advertising industry?

To deliver messages and engage audiences Signup and view all the answers

What is the role of Professional Suppliers and Consultants in the advertising industry?

To provide specialized services to advertisers and agencies Signup and view all the answers

Which type of advertising is highly regulated in Korea?

Comparative advertising Signup and view all the answers