Questions and Answers
What is not a characteristic of a hotel airport?
All of the following are benefits of a city center hotel EXCEPT?
Franchising hotels was begun in 1907 by?
The Ritz Company
City center, resort, airport, and freeway are all examples of hotels being classified by?
Signup and view all the answers
The fastest growing segment of the travel industry is?
Signup and view all the answers
As the hotel industry matures, corporations are either acquiring or merging with each other. This process is known as?
Signup and view all the answers
Marriott builds a hotel for $34 million and sells it to a banking firm for $52 million. Marriott charges the banking firm 2-4% of gross revenues to operate the hotel. This business transaction is known as?
Signup and view all the answers
The Greenbrier, the Halekulani, and the Ritz Carlton Kapalua are all examples of?
Signup and view all the answers
Mixed-use hotel development indicates that?
Signup and view all the answers
Casino hotels are marketing themselves as business hotels.
Signup and view all the answers
An organization that rates and classifies hotels and awards them Diamonds is the?
Signup and view all the answers
The benefits of franchising include all of the following EXCEPT?
Signup and view all the answers
Examples of hotel level of service classification include?
Signup and view all the answers
Examples of hotel price classification include?
Signup and view all the answers
In this type of 'ownership' investors do not pay corporate income tax, however they distribute the majority of net income to shareholders, and are publicly traded?
Signup and view all the answers
In franchising, the franchisee is granted rights to?
Signup and view all the answers
Hotels may be classified by?
Signup and view all the answers
In order to determine if a hotel development project would likely succeed, we would perform a(n)?
Signup and view all the answers
Hotels and motels that are part of a ________ share a centralized reservation system and a common image, logo, or advertising slogan.
Signup and view all the answers
Franchising fees vary according to the agreements between franchisee and franchisor, but the usual fees are between _____ of room revenue.
Signup and view all the answers
Airport hotels typically range from?
Signup and view all the answers
Franchising is?
Signup and view all the answers
Purchasing the right to use a company's trademark and copyrighted materials is known as?
Signup and view all the answers
Lack of operational power, high fees, and low percentage of reservations from the central reservation system are all ________ of franchising.
Signup and view all the answers
Examples of hotel location include?
Signup and view all the answers
Corporations that operate a hotel without capital outlay in exchange for a percentage of gross sales are known as?
Signup and view all the answers
Study Notes
Hotel Types and Classifications
- Airport hotels focus on budget offerings and typically comprise 200-600 rooms with full service.
- City center hotels often fall within the luxury price segment, but this may not be a benefit due to high room prices.
- Resorts, like The Greenbrier and Ritz Carlton Kapalua, are classified under specific location types.
- Mixed-use hotel developments may include residences alongside traditional hotel accommodations.
- Casino hotels are rebranding themselves as business hotels to attract corporate clientele.
Franchising and Management
- The Ritz Company pioneered hotel franchising in 1907, allowing brands to expand using franchisee capital.
- Franchisee rights include use of trademarks, operating procedures, and business guidelines.
- Fee structures for franchising typically range from 3-4% of room revenue, varying based on agreements.
- High fees and lack of operational control are noted drawbacks of franchising.
Consolidation and Market Trends
- The hotel industry is experiencing consolidation, with corporations acquiring or merging to enhance market presence.
- Vacation ownership is identified as the fastest-growing segment within the travel industry.
- Feasibility studies are crucial for determining the success potential of new hotel development projects.
Rating and Classification Organizations
- The American Automobile Association (AAA) is known for its hotel rating system, awarding Diamonds to classified hotels.
- Hotels are categorized by location (city, resort, airport, freeway), service level (full service, mid-scale, etc.), and price classifications (luxury, budget, economy).
Investment Structures in Hospitality
- Real estate investment trusts (REITs) allow investors to avoid corporate income tax while distributing net income to shareholders.
- Management companies operate hotels without significant capital outlay, receiving a percentage of gross sales for their services.
Referral Systems and Associations
- Referral associations enable hotels to share centralized reservation systems, common logos, and marketing strategies, enhancing brand visibility.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Test your knowledge of hotel classifications, benefits, and history with these flashcards. Each card presents a question related to the hospitality industry, challenging your understanding of various hotel types and their characteristics. Perfect for students in hotel management courses!