RHT 1 Flashcards
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Questions and Answers

What is not a characteristic of a hotel airport?

  • Standardized services
  • Business-friendly amenities
  • Budget focus (correct)
  • Location near an airport
  • All of the following are benefits of a city center hotel EXCEPT?

  • Room prices are usually in the luxury segment (correct)
  • Business traveler amenities
  • Access to public transportation
  • Proximity to attractions
  • Franchising hotels was begun in 1907 by?

    The Ritz Company

    City center, resort, airport, and freeway are all examples of hotels being classified by?

    <p>Location</p> Signup and view all the answers

    The fastest growing segment of the travel industry is?

    <p>Vacation ownership</p> Signup and view all the answers

    As the hotel industry matures, corporations are either acquiring or merging with each other. This process is known as?

    <p>Consolidation</p> Signup and view all the answers

    Marriott builds a hotel for $34 million and sells it to a banking firm for $52 million. Marriott charges the banking firm 2-4% of gross revenues to operate the hotel. This business transaction is known as?

    <p>Management contract</p> Signup and view all the answers

    The Greenbrier, the Halekulani, and the Ritz Carlton Kapalua are all examples of?

    <p>Resorts</p> Signup and view all the answers

    Mixed-use hotel development indicates that?

    <p>A hotel may also have residences</p> Signup and view all the answers

    Casino hotels are marketing themselves as business hotels.

    <p>True</p> Signup and view all the answers

    An organization that rates and classifies hotels and awards them Diamonds is the?

    <p>American Automobile Association</p> Signup and view all the answers

    The benefits of franchising include all of the following EXCEPT?

    <p>High fee percentages charged by credit card companies</p> Signup and view all the answers

    Examples of hotel level of service classification include?

    <p>Full service, mid-scale, extended stay, limited service</p> Signup and view all the answers

    Examples of hotel price classification include?

    <p>Luxury, all suites, economy, budget</p> Signup and view all the answers

    In this type of 'ownership' investors do not pay corporate income tax, however they distribute the majority of net income to shareholders, and are publicly traded?

    <p>Real estate investment trusts</p> Signup and view all the answers

    In franchising, the franchisee is granted rights to?

    <p>Use trademarks, operating procedures, and other business procedures</p> Signup and view all the answers

    Hotels may be classified by?

    <p>Location, price, and service</p> Signup and view all the answers

    In order to determine if a hotel development project would likely succeed, we would perform a(n)?

    <p>Feasibility study</p> Signup and view all the answers

    Hotels and motels that are part of a ________ share a centralized reservation system and a common image, logo, or advertising slogan.

    <p>Referral association</p> Signup and view all the answers

    Franchising fees vary according to the agreements between franchisee and franchisor, but the usual fees are between _____ of room revenue.

    <p>3 and 4%</p> Signup and view all the answers

    Airport hotels typically range from?

    <p>200-600 rooms with full service</p> Signup and view all the answers

    Franchising is?

    <p>Used in the hospitality industry to rapidly expand business</p> Signup and view all the answers

    Purchasing the right to use a company's trademark and copyrighted materials is known as?

    <p>Franchising</p> Signup and view all the answers

    Lack of operational power, high fees, and low percentage of reservations from the central reservation system are all ________ of franchising.

    <p>Drawbacks</p> Signup and view all the answers

    Examples of hotel location include?

    <p>City, resort, airport, freeway</p> Signup and view all the answers

    Corporations that operate a hotel without capital outlay in exchange for a percentage of gross sales are known as?

    <p>Management companies</p> Signup and view all the answers

    Study Notes

    Hotel Types and Classifications

    • Airport hotels focus on budget offerings and typically comprise 200-600 rooms with full service.
    • City center hotels often fall within the luxury price segment, but this may not be a benefit due to high room prices.
    • Resorts, like The Greenbrier and Ritz Carlton Kapalua, are classified under specific location types.
    • Mixed-use hotel developments may include residences alongside traditional hotel accommodations.
    • Casino hotels are rebranding themselves as business hotels to attract corporate clientele.

    Franchising and Management

    • The Ritz Company pioneered hotel franchising in 1907, allowing brands to expand using franchisee capital.
    • Franchisee rights include use of trademarks, operating procedures, and business guidelines.
    • Fee structures for franchising typically range from 3-4% of room revenue, varying based on agreements.
    • High fees and lack of operational control are noted drawbacks of franchising.
    • The hotel industry is experiencing consolidation, with corporations acquiring or merging to enhance market presence.
    • Vacation ownership is identified as the fastest-growing segment within the travel industry.
    • Feasibility studies are crucial for determining the success potential of new hotel development projects.

    Rating and Classification Organizations

    • The American Automobile Association (AAA) is known for its hotel rating system, awarding Diamonds to classified hotels.
    • Hotels are categorized by location (city, resort, airport, freeway), service level (full service, mid-scale, etc.), and price classifications (luxury, budget, economy).

    Investment Structures in Hospitality

    • Real estate investment trusts (REITs) allow investors to avoid corporate income tax while distributing net income to shareholders.
    • Management companies operate hotels without significant capital outlay, receiving a percentage of gross sales for their services.

    Referral Systems and Associations

    • Referral associations enable hotels to share centralized reservation systems, common logos, and marketing strategies, enhancing brand visibility.

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    Description

    Test your knowledge of hotel classifications, benefits, and history with these flashcards. Each card presents a question related to the hospitality industry, challenging your understanding of various hotel types and their characteristics. Perfect for students in hotel management courses!

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