Retail Store Design: Creating a Unique Shopping Experience
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Questions and Answers

What is the term used to describe features of the store environment that can be modified to create a specific mood or image?

  • Landscaping
  • Store exterior design
  • Retail atmospherics (correct)
  • Point-of-purchase

    • Which aspect of the store often serves as the first point of contact for potential shoppers?

  • Store exterior (correct)
  • Point-of-purchase
  • Interior design
  • Layout and design

    • What are the three dimensions of consumers' emotions according to Mehrabian and Russell's PAD model?

  • Comfort, anticipation, and control
  • Excitement, satisfaction, and trust
  • Pleasantness, arousal, and dominance (correct)
  • Anxiety, fear, and happiness

    • How do plants and other vegetation outside the store affect the overall impression formed?

    <p>They create positive emotional responses, improving mood and perceived quality of life (A)</p> Signup and view all the answers

    According to the study by Mower et al. (2012), what effect did landscaping and window displays have on pleasure, arousal, liking, and patronage intentions?

    <p>Landscaping and window displays had no significant effect on pleasure or arousal, but increased liking and patronage intentions. (C)</p> Signup and view all the answers

    What was a strength of the study by Mower et al. (2012) according to the text?

    <p>The use of quantitative data from questionnaire items relating to liking, pleasure, arousal, and patronage intentions. (B)</p> Signup and view all the answers

    How can the layout of a store affect consumer behavior according to the text?

    <p>Layout affects price acceptability, purchase intentions, time in store, amount spent on planned and unplanned purchases, customer satisfaction, ongoing preferences, repeat trade, and recommendations to other potential customers. (C)</p> Signup and view all the answers

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