Podcast
Questions and Answers
What is the term used to describe features of the store environment that can be modified to create a specific mood or image?
What is the term used to describe features of the store environment that can be modified to create a specific mood or image?
- Landscaping
- Store exterior design
- Retail atmospherics (correct)
- Point-of-purchase
Which aspect of the store often serves as the first point of contact for potential shoppers?
Which aspect of the store often serves as the first point of contact for potential shoppers?
- Store exterior (correct)
- Point-of-purchase
- Interior design
- Layout and design
What are the three dimensions of consumers' emotions according to Mehrabian and Russell's PAD model?
What are the three dimensions of consumers' emotions according to Mehrabian and Russell's PAD model?
- Comfort, anticipation, and control
- Excitement, satisfaction, and trust
- Pleasantness, arousal, and dominance (correct)
- Anxiety, fear, and happiness
How do plants and other vegetation outside the store affect the overall impression formed?
How do plants and other vegetation outside the store affect the overall impression formed?
According to the study by Mower et al. (2012), what effect did landscaping and window displays have on pleasure, arousal, liking, and patronage intentions?
According to the study by Mower et al. (2012), what effect did landscaping and window displays have on pleasure, arousal, liking, and patronage intentions?
What was a strength of the study by Mower et al. (2012) according to the text?
What was a strength of the study by Mower et al. (2012) according to the text?
How can the layout of a store affect consumer behavior according to the text?
How can the layout of a store affect consumer behavior according to the text?
Flashcards
Retail Atmospherics
Retail Atmospherics
Features of the store environment that can be intentionally modified to create a desired mood or image.
Store Exterior
Store Exterior
The exterior of a store is often the first thing potential customers see. This includes features like the storefront, signage, and landscaping.
PAD Model
PAD Model
A model that classifies emotions based on three dimensions: pleasantness, arousal, and dominance.
Store Landscaping Impact
Store Landscaping Impact
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Landscaping and Window Displays Influence
Landscaping and Window Displays Influence
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Store Layout Influence
Store Layout Influence
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Quantitative Data in Retail Studies
Quantitative Data in Retail Studies
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