B.Sc Interior Design Semester 4: Visual Merchandising Unit 1 Quiz

Visual Merchandising Objectives

• The ultimate objective of visual merchandising is to drive sales and increase customer engagement.
• The primary focus of visual merchandising is to create an inviting and engaging store environment that encourages customers to enter and shop.

Retail Space Characteristics

• The controllable characteristics of retail space that entice customers to enter the store are referred to as "atmospherics".

Visual Merchandising Definition

• Visual merchandising is a marketing device that was identified by Philip Kotler in 1973.
• Visual merchandising is the practice of creating visually appealing displays and store environments to engage customers and drive sales.

Role of Visual Merchandiser

• The role of a visual merchandiser in retail is to create an inviting and engaging store environment that encourages customers to enter and shop.

Store Design Features

• One feature of atmospherics related to store design is the creation of visually appealing displays and environments.
• The primary objective of designing the store environment is to create an inviting and engaging space that encourages customers to shop.

In-Store Retail Analytics

• According to the principles of in-store retail analytics, sight is a powerful element that can drive sales.
• Creating eye-catching displays is recommended to grab customers' attention and drive sales.

Underutilized Store Space

• The ceiling is an underutilized space in the store that retailers often ignore, but it can be used to create visually appealing displays and promotions.

Visual Merchandising Focus

• Visual merchandising focuses on creating visually appealing displays and store environments that engage customers and drive sales.

Test your knowledge of visual merchandising with this quiz covering topics such as fundamentals, retail store introduction, history, role, purpose, aspects, and design principles implementation.