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Questions and Answers
What is the ultimate objective of visual merchandising?
What is the primary focus of visual merchandising?
Which term refers to the controllable characteristics of retail space that entice customers to enter the store?
What did Philip Kotler identify as a marketing device in 1973?
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What is the role of a visual merchandise in retail?
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What is visual merchandising?
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What is one of the features of atmospherics related to store design?
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What is the primary objective of designing the store environment according to the text?
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As per the principles of in-store retail analytics, what is considered a powerful element that can drive sales?
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What does the text recommend for creating eye-catching displays?
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What is an underutilized space in the store that retailers often ignore?
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What does visual merchandising focus on according to the text?
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Study Notes
Visual Merchandising Objectives
- The ultimate objective of visual merchandising is to drive sales and increase customer engagement.
- The primary focus of visual merchandising is to create an inviting and engaging store environment that encourages customers to enter and shop.
Retail Space Characteristics
- The controllable characteristics of retail space that entice customers to enter the store are referred to as "atmospherics".
Visual Merchandising Definition
- Visual merchandising is a marketing device that was identified by Philip Kotler in 1973.
- Visual merchandising is the practice of creating visually appealing displays and store environments to engage customers and drive sales.
Role of Visual Merchandiser
- The role of a visual merchandiser in retail is to create an inviting and engaging store environment that encourages customers to enter and shop.
Store Design Features
- One feature of atmospherics related to store design is the creation of visually appealing displays and environments.
- The primary objective of designing the store environment is to create an inviting and engaging space that encourages customers to shop.
In-Store Retail Analytics
- According to the principles of in-store retail analytics, sight is a powerful element that can drive sales.
- Creating eye-catching displays is recommended to grab customers' attention and drive sales.
Underutilized Store Space
- The ceiling is an underutilized space in the store that retailers often ignore, but it can be used to create visually appealing displays and promotions.
Visual Merchandising Focus
- Visual merchandising focuses on creating visually appealing displays and store environments that engage customers and drive sales.
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Description
Test your knowledge of visual merchandising with this quiz covering topics such as fundamentals, retail store introduction, history, role, purpose, aspects, and design principles implementation.
