Podcast
Questions and Answers
What is one of the benefits of retailers holding stock for manufacturers?
What is one of the benefits of retailers holding stock for manufacturers?
- Increasing inventory carrying costs for consumers
- Reducing product variety for consumers
- Causing delays in delivery to consumers
- Stabilizing prices by regulating production (correct)
How do retailers serve as a channel of communication between suppliers and consumers?
How do retailers serve as a channel of communication between suppliers and consumers?
- By conveying sales forecasts and customer complaints (correct)
- By increasing advertisement costs for manufacturers
- By restricting the display of products in stores
- By providing limited information about products to shoppers
What additional services do retailers offer to add value to products?
What additional services do retailers offer to add value to products?
- Offering product guarantees and after-sales service (correct)
- Increasing prices drastically for the customers
- Delaying order processing and delivery
- Providing poor after-sales service
How does a retailer help small manufacturers in terms of transport and advertising functions?
How does a retailer help small manufacturers in terms of transport and advertising functions?
What role do salespeople play in the services offered by retailers?
What role do salespeople play in the services offered by retailers?
Why do retailers offer credit and hire-purchase facilities to customers?
Why do retailers offer credit and hire-purchase facilities to customers?
What does Phillip Kotler define as retailing?
What does Phillip Kotler define as retailing?
What is one of the functions of a retailer according to the text?
What is one of the functions of a retailer according to the text?
Why do manufacturers and wholesalers typically ship large cartons of products?
Why do manufacturers and wholesalers typically ship large cartons of products?
In retailing, what does 'breaking bulk' refer to?
In retailing, what does 'breaking bulk' refer to?
What is the primary source of sales volume for a retailer?
What is the primary source of sales volume for a retailer?
How do retailers help in reducing costs according to the text?
How do retailers help in reducing costs according to the text?
