Restaurant Menu Planning: Design and Function

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Questions and Answers

What is the most critical role of a menu in a restaurant concept?

  • It provides nutritional information to health-conscious customers.
  • It communicates the restaurant's ambiance and design.
  • It dictates the kitchen layout and equipment requirements.
  • It creates interest and enthusiasm, thereby increasing sales. (correct)

Why is it essential for the kitchen staff to be considered when designing a menu?

  • To minimize food waste by using only readily available ingredients.
  • To allow for easy customization of dishes according to customer requests.
  • To align menu offerings with the available skills, space, equipment, and labor hours. (correct)
  • To ensure the menu reflects the chef's personal culinary preferences.

In what way does menu design influence purchasing decisions within a foodservice operation?

  • It dictates the types and quantities of ingredients that need to be procured. (correct)
  • It sets the pricing strategy for menu items based on market trends.
  • It determines the staffing levels required for front-of-house operations.
  • It affects the restaurant's marketing and advertising campaigns.

When planning a menu, why is it essential to consider political, social, and economic trends?

<p>To align the menu with customer preferences, health and safety concerns and spending habits. (C)</p> Signup and view all the answers

Why is knowing the customer's ethnic background, lifestyle and values important?

<p>It helps in tailoring the menu to meet dietary requirements. (C)</p> Signup and view all the answers

What primary challenge does a restaurant face when adapting its menu to accommodate vegan and vegetarian diets?

<p>Sourcing ingredients that meet specific dietary needs and cultural expectations. (D)</p> Signup and view all the answers

How does a restaurant's awareness of food allergies and intolerances impact its menu planning and safety precautions?

<p>It primarily affects the selection of ingredients and can influence menu descriptions. (C)</p> Signup and view all the answers

When choosing kitchen equipment for a restaurant, what is the MOST critical factor to consider beyond the initial purchase price?

<p>Long-term efficiency for the menu, considering both future and current item needs. (B)</p> Signup and view all the answers

What is the main operational goal of kitchen planning regarding space allocation and equipment placement?

<p>To reduce the number of steps taken by staff, thereby improving efficiency. (C)</p> Signup and view all the answers

Why is it essential for a restaurant to select pieces of equipment that are most efficient and necessary?

<p>To align with the available skills of the people using them. (B)</p> Signup and view all the answers

How does effective menu design contribute to profitability, beyond being a list of available dishes?

<p>It enhances communication, elevates design, and maximizes profitability through strategic layout and descriptions. (D)</p> Signup and view all the answers

Which factor should a restaurant prioritize when harmonizing colors and fonts?

<p>The existing decor and concept of the establishment. (C)</p> Signup and view all the answers

In an À la carte menu, how are items and prices typically structured?

<p>Individual items are listed separately with their own prices. (B)</p> Signup and view all the answers

What is the most defining characteristic of a 'Table d'hôte' menu?

<p>It provides a fixed menu with no choices at a set price. (A)</p> Signup and view all the answers

How does the 'Menu Dégustation,' or tasting menu, differ from a standard menu in terms of service and guest involvement?

<p>All the guests at the table are usually required to order it with the chef determining the dishes. (A)</p> Signup and view all the answers

What is a key difference between French and Russian service styles in a restaurant setting?

<p>French service is formal, with gueridon usage and hot foods cooked tableside, while Russian service involves assembling platters in the kitchen with the server plating each items. (B)</p> Signup and view all the answers

What is a key principle to balance in menu design to offer a menu that excites customers?

<p>Balance and variety within each dish. (B)</p> Signup and view all the answers

If a menu uses the name of a region for a particular dish to create a sense of authenticity (e.g. New York strip), what claim is the restaurant making?

<p>The restaurant is stating the origin of the dish, which must verifiable, or remove the name. (A)</p> Signup and view all the answers

A restaurant with a small team is struggling to deliver quality dishes and wants to ensure minimal wastage. What menu types would be best?

<p>A short a la carte menu or set menu (table d'hôte), maximizing efficient production. (C)</p> Signup and view all the answers

What is the likely result of a restaurant neglecting allergen information?

<p>A higher risk of illness and/or liability. (C)</p> Signup and view all the answers

Which government agency monitors food fraud that may occur in Canadian restaurants?

<p>The Canadian Food Inspection Agency (CFIA). (C)</p> Signup and view all the answers

According to the content, what is the primary reason for ensuring accuracy in food labeling and menu descriptions?

<p>To meet truthful and ethical standards. (B)</p> Signup and view all the answers

Which truth-in-menu representations does the National Restaurant Association not outline?

<p>Restaurant Location. (D)</p> Signup and view all the answers

A restaurant claims to use 'fresh, local' produce on its menu, but sources most of its ingredients from a national distributor. What truth-in-menu representation is the restaurant violating?

<p>Point of origin. (B)</p> Signup and view all the answers

A restaurant menu states that a specific menu item is prepared from scratch, but the restaurant is just heating it up from a frozen package. Which accuracy aspect was violated?

<p>Accurate food preparation. (D)</p> Signup and view all the answers

Which of the following claims on a menu would be acceptable?

<p>We have the best pizza in town. (B)</p> Signup and view all the answers

A restaurant offers a dish with 'extra-large' eggs, but the eggs are of normal size. Which of the following truth-in-menu aspects does this violate?

<p>Quantity. (A)</p> Signup and view all the answers

A restaurant states the dish, Beef Stroganoff, is made with double smoked brisket. However, it is instead prepared with thin strips of sirloin. Which language accuracy point was violated?

<p>The dish is not appropriately described. (D)</p> Signup and view all the answers

Which would be the least ethical decision in advertising your menu?

<p>Say about the quality of something that is untrue. (A)</p> Signup and view all the answers

When describing dishes, "Romancing makes heavy use of what language features?"

<p>Adjectives and Adverbs. (C)</p> Signup and view all the answers

What is important in the language we use to describe our dishes?

<p>It should present an accurate word-picture. (B)</p> Signup and view all the answers

When building a menu, there are a great multitude of components that must be taken under consideration to ensure high-quality sales. Which is least important?

<p>Long Dining Experience. (D)</p> Signup and view all the answers

A farm-to-table restaurant wants to update its menu to reflect a new partnership with a local organic farm. What is the MOST important consideration for updating the menu descriptions?

<p>The types of language styles are used are easy to read and understand what each product is. (B)</p> Signup and view all the answers

What is the next step when guests are concerned about the nutritional value of food, to dictate what happens with the menu?

<p>Focus on lower-fat menus. (C)</p> Signup and view all the answers

In a restaurant that is trying to reduce the number of extensive menus, which of the following is likely to be reduced?

<p>Higher inventory costs. (D)</p> Signup and view all the answers

What is the definition of vegan?

<p>A person who does not eat animal or dairy products at all. (C)</p> Signup and view all the answers

In menu planning, what reflects the ambiance of the restaurant?

<p>It should have a strong focal point. (C)</p> Signup and view all the answers

In a restaurant aiming for operational efficiency, which aspect of menu planning requires the most rigorous analysis?

<p>Assessing the menu's impact on workload distribution among kitchen equipment. (C)</p> Signup and view all the answers

What is the most significant challenge when integrating nutritional information onto a menu while maintaining a high level of accuracy?

<p>Ensuring nutritional claims are verifiable and compliant with local laws. (A)</p> Signup and view all the answers

What is the ultimate goal of menu planning?

<p>To meet customer expectations without losing profitability. (D)</p> Signup and view all the answers

How should restaurants deal with the issue of food fraud on their menus?

<p>Ensure accuracy in sourcing and descriptions, adhering to truth-in-menu principles. (A)</p> Signup and view all the answers

What is the most effective strategy for ensuring a menu remains relevant and appealing to a diverse customer base?

<p>Regularly updating the menu to reflect changing social, economic, and political trends. (D)</p> Signup and view all the answers

What factor most significantly influences the decision to offer a 'Tasting Menu' ('Menu Dégustation')?

<p>The chef's desire to showcase creativity and culinary expertise. (B)</p> Signup and view all the answers

When adapting to guests' nutritional and dietary concerns, what step is most strategic?

<p>Conducting a comprehensive review of the menu. (C)</p> Signup and view all the answers

To create a 'communication tool' function of the menu, what is most important?

<p>To create interest in increasing sales. (A)</p> Signup and view all the answers

Why is it crucial to analyze a restaurant's operational capabilities when assessing which equipment to purchase?

<p>To optimize workflow by ensuring equipment aligns with menu demands and kitchen layout. (C)</p> Signup and view all the answers

In menu design, how can a restaurant balance descriptive wording with clarity and accuracy?

<p>Balancing details with easy-to-understand language, and avoiding misleading claims or flowery language. (B)</p> Signup and view all the answers

What is the key consideration when a menu references a specific geographic origin (e.g., 'Vermont Cheddar')?

<p>Verifying authenticity and sourcing ingredients from the claimed location. (B)</p> Signup and view all the answers

What is the most significant challenge when adapting a traditional menu to accommodate vegan and vegetarian diets?

<p>Maintaining flavour and appeal. (D)</p> Signup and view all the answers

Which menu type is most suited for establishments seeking to offer a high degree of customization balanced with operational predictability?

<p>Hybrid Menu (D)</p> Signup and view all the answers

How does a menu's design specifically ensure that it matches the restaurant's theme?

<p>By harmonizing colors and imagery. (A)</p> Signup and view all the answers

What is the most critical factor in maintaining the relevance and accuracy of dietary and nutritional claims displayed on a menu?

<p>Regularly updating information. (B)</p> Signup and view all the answers

How does employing descriptive language enhance the 'selling' function of a menu?

<p>By enabling customers to visualize and anticipate the sensory experience of a dish. (B)</p> Signup and view all the answers

How can a restaurant most effectively demonstrate a commitment to ethical practices through its menu?

<p>Transparently communicates sourcing and sustainability practices. (B)</p> Signup and view all the answers

In menu engineering, what does 'contribution margin' measure, and why is it important?

<p>A measure of a menu items profitability. To help price. (A)</p> Signup and view all the answers

What strategic advantage does a restaurant gain by carefully considering the 'balance' of items on its menu?

<p>Enhances customer satisfaction. (A)</p> Signup and view all the answers

If a menu contains errors in spelling, what function is likely to be heavily impacted?

<p>The communication. (A)</p> Signup and view all the answers

How might demographic and sociocultural factors affect menu planning, particularly in a diverse urban setting?

<p>Influence dish selection, and allow for ethnic dishes. (B)</p> Signup and view all the answers

What is the most significant challenge a farm-to-table restaurant faces when designing its menu?

<p>Seasonal variability and ensuring a consistent customer experience. (C)</p> Signup and view all the answers

What impact does the selection of a menu type have on the overall concept of the restaurant?

<p>It can define the dining experience. (A)</p> Signup and view all the answers

In what way does menu design influence a foodservice operation, other than being a list of available dishes?

<p>Dictates service, and determines the kitchen layout. (A)</p> Signup and view all the answers

How should a restaurant manager balance concerns for increasing costs with the need to produce high-quality dishes?

<p>By optimizing the menu to reduce waste..&quot; (D)</p> Signup and view all the answers

Why does the National Restaurant Association outline truth-in-menu representations?

<p>To ensure accuracy and avoid misleading patrons. (C)</p> Signup and view all the answers

Why is analysis of the menu’s impact on operations essential?

<p>It allows for seamless transition from one menu to another. (B)</p> Signup and view all the answers

In an age of social media, why is accuracy the MOST important?

<p>Food and locations can be easily reviewed. (C)</p> Signup and view all the answers

In what situation would 'guests helping themselves' be allowed?

<p>Russian Service (D)</p> Signup and view all the answers

How should menu types be in schools and hospitals?

<p>Nutritional and dietary requirements met. (C)</p> Signup and view all the answers

What is the MOST important factor when creating a menu?

<p>Customer is the priority. (D)</p> Signup and view all the answers

How is a 'market menu' defined?

<p>Product availability. (D)</p> Signup and view all the answers

When creating a menu, what is the next step to do?

<p>What is the function of the menu? (B)</p> Signup and view all the answers

What would NOT be outlined by the National Restaurant Association?

<p>Nutritional value. (A)</p> Signup and view all the answers

Which does the menu NOT influence?

<p>Management. (B)</p> Signup and view all the answers

What must you define before writing a menu?

<p>What is the function of the menu? (D)</p> Signup and view all the answers

Which describes a problem of a static menu?

<p>It might not change. (B)</p> Signup and view all the answers

In relation to 'accuracy', which is NOT an acceptable term?

<p>Prime? (B)</p> Signup and view all the answers

On a menu which is most important?

<p>There multiple people view it. (D)</p> Signup and view all the answers

Which term is not for a 'means of preservation'?

<p>Broiled. (B)</p> Signup and view all the answers

In a restaurant aiming for a high degree of menu flexibility while maintaining the capability to use seasonal ingredients, which menu type is MOST appropriate?

<p>Hybrid (A)</p> Signup and view all the answers

When creating a menu for a hospital, what should be the PRIMARY focus concerning nutritional diversity and patient needs?

<p>Adapting the menu to accommodate a broad spectrum of dietary requirements and health conditions. (D)</p> Signup and view all the answers

What aspect of the menu is influenced when there is a mismatch between the menu offerings and the skill set of the kitchen staff?

<p>Production efficiency and service quality (D)</p> Signup and view all the answers

Given the increasing prevalence of food allergies and intolerances, how can a restaurant MOST effectively implement allergen information on its menu to ensure customer safety and legal compliance?

<p>Offer a detailed allergen guide, train staff, and have clear procedures to prevent cross-contamination. (B)</p> Signup and view all the answers

To ensure that a menu remains competitive and appealing amidst evolving consumer preferences and trends, what proactive measures should restaurant management take?

<p>Frequently analyze customer demographics, sociocultural factors, and dining trends to adjust menu offerings and marketing strategies. (A)</p> Signup and view all the answers

Which menu descriptions are most at risk of violating truth-in-menu regulations?

<p>Those employing subjective terms such as 'homemade' or 'fresh,' and lacking substantiation. (C)</p> Signup and view all the answers

In order to demonstrate a commitment to ethical practices on a menu, what information should it contain?

<p>Claims must be properly verified. (C)</p> Signup and view all the answers

What is the MOST significant factor when determining what items and information to include on a menu?

<p>Customer needs (D)</p> Signup and view all the answers

In menu design, what principle should be prioritized to ensure inclusivity and appeal?

<p>Clarity and transparency. (D)</p> Signup and view all the answers

What must be taken into account to produce a menu that meets political, social, and economic circumstances?

<p>All of the above (D)</p> Signup and view all the answers

Why is the analysis of a menus impact on operations essential?

<p>Workload is evenly distributed and specialized serviceware is considered. (C)</p> Signup and view all the answers

In a menu aiming for operational efficiency through kitchen planning, what is the most rigorous analysis?

<p>Traffic flow of staff (B)</p> Signup and view all the answers

In matching equipment with the menu, which of these factors is LEAST important?

<p>The people and skill available. (B)</p> Signup and view all the answers

How do you prevent a descriptive copy from misleading the consumer?

<p>All of the above (D)</p> Signup and view all the answers

What is required when listing quality and quantity of ingredients?

<p>Must be verified. (D)</p> Signup and view all the answers

When listing brand names on a menu, what is the restaurant required to do?

<p>Any brand name product that is advertised must be the one served. (A)</p> Signup and view all the answers

When is it OK to have substitutions on the menu?

<p>When menus accurately specify all the substitutions made. (C)</p> Signup and view all the answers

If a dish is labeled organic, what is the restaurant required to do?

<p>They must substantiate by packaging labels or invoices. (B)</p> Signup and view all the answers

When designing a menu for a niche establishment, what should you consider MOST?

<p>Its own niche and the atmosphere of the restaurant. (B)</p> Signup and view all the answers

What should restaurants consider relative to the language used?

<p>It has to be helpful, appropriate, descriptive, or too descriptive, and needs to be correct. (C)</p> Signup and view all the answers

Flashcards

What is a menu?

A list of offerings that may be ordered or served.

Menu's Impact

The single most impactful management tool in a foodservice operation.

Static Menu

A menu that remains the same every day, offering consistent choices.

Kitchen Planning

Involves allocation of space within the kitchen based on equipment needs, spatial relationships and traffic flow.

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Menu broader concept

A plan or program of several menus that affect every aspect of the organisation and maintains standards of quality every time it is used

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A la carte

A menu where the listed items are priced individually.

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Prix Fixe

A menu where the listed items are priced together. Fixed price.

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Vegetarian

A diet where the person eats no animal or fish.

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Cycle Menu

A menu that changes on a set schedule, such as weekly or monthly.

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Vegan

A strict vegetarian who eats no animal or dairy products at all.

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Market Menu

A menu influenced by the availability of product during a specific period.

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Gluten-Free

A diet type for people who cannot process Gluten.

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Function of menu

To create interest and enthusiasm in a food offering, thereby increasing sales

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French service

Hot foods cooked on a réchaud (hot plate) that is on a guéridon (small table). Cold foods are assembled on the guéridon.

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Russian service

Platters of foods are assembled in the kitchen, and servers take the platters to the table and put on the quests plates

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Tourist menu

Used to attract tourists with menus designed to appeal to them.

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Hybrid menu

A menu blending elements, combining multiple types of menus.

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Language accuracy

Ensuring content is understandable, helpful, descriptive, and correct.

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Menu copy

The writing style used must align with the intended brand style.

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Order of dish name on menu

Dish name listed with key descriptors above or within.

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Misrepresenting the menu

Is false advertising and is illegal.

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Explaining Listings

To describe each menu listing completely and accurately.

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Selling listings

Listing dishes in a way that appeals the most to customers.

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Overly romanticizing the menu

Overly flowery language lead customers to believe something is false

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Advertising menu lies

Is false advertising and is illegal.

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What should be on the menu

Point fo origin, products and brand quality/brandname.

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How language accuracy is useful.

Ensures ethical and regulated food practices and that the customer is knowldegeable

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Demographics

  1. Statistics of populations 2.Age, gender, health status, ethnicity, education 3.Economic: personal income
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Psychographics

1.Marital status, lifestyle, ethnic background, values, religious practices 2. World travel, media.

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Study Notes

  • Menu planning is the process of designing a restaurant's menu.
  • Effective menu planning takes into account what affects a restaurant.

Restaurant Menu Importance

  • A restaurant menu explains importance.
  • A menu is a communication tool.
  • Acts as a management tool.
  • Language accuracy is vital.
  • Menu Pricing/engineering important.

Universals of Successful Restaurant Menus

  • Cater to the needs/eating habits of the market or client.
  • Variety and balance of options must be present.
  • Nutrition is important, except for special occasions.
  • Naming conventions do not have to follow traditional breakfast, lunch, and dinner headings.

Key Questions for Menu Planning

  • Why do restaurants need menus?
  • What defines a menu?
  • What functions do menus perform?
  • Who is the target audience for the menu?
  • What factors influence the menu design?
  • Menus facilitate a two way communication.
  • Menus create interest/ enthusiasm, increasing sales.
  • The menu is the most important part of the restaurant concept.

Target Audience for Menu

  • Customers need clear descriptions, reasonable prices, and easy decisions.
  • The kitchen requires matching skill, space, equipment, and labor hours.
  • Management needs to convey positioning, style, or theme.

Impactful Management Tool

  • For the server and the guest, the menu is a list of offerings.
  • For the foodservice manager, the concept of the menu is broader.
  • As a foodservice manager, develop a plan or program of several menus.
  • As a foodservice manager, consider how menus impacts organization.
  • Food must be prepared and served to meet standards every time.
  • Systems consist of people, structures, and processes.
  • Systems work together to make an organization "healthy" or "unhealthy".
  • Think about how your menu impacts the restaurant.
  • Use a systems approach, working from the outside in.

Factors Impacting Menus

  • Social issues such as preferences/trends, growing local food demand, and healthy/sustainable options.
  • Regulation and contracts are part of the control factors.
  • Product availability and supply chain are the inputs.
  • Menu planning ensures outcomes meet expectations of customers.
  • Purchasing
  • Labour
  • Equipment
  • Cost Accounting
  • Sales
  • Production
  • Kitchen Layout.

Establishment Menu Types

  • A menu is highly influenced by the concept of food and dining.
  • Hotels provide diverse menu choices like room service, banquets and VIP.
  • Hospitals offer dietary options for each patient.
  • Schools select student familiar, appealing and nutritious options.
  • Cafeterias serve substantial, priced reasonably and quickly.
  • Fast food restaurants feature inexpensive menus.
  • Restaurants offer broad ranges like ethnic, fine dining etc.

The Menu Planner

  • Required to integrate political, economical, and social trends into menus
  • Required to consider internal/ external food service issues.

External and Internal Influences

  • External Influences: Health care reform and safety concerns, employments rates and spending habits.
  • Internal influences: Organizational mission, the customer, inputs, food and labour, operations, purchasing/ service/ managerial controls.

Knowing Your Customers

  • Obtain customer demographics like age, ethnicity, education, economic status, gender, and health.
  • Use psychographics like lifestyle, marital status, values, ethnic/ religious background.
  • Address nutritional requirements/regulations.
  • Consider food consumption habits, trends, preferences.

Nutritional Value

  • Today's guests are concerned about nutritional value.
  • Include healthier items
  • Changing type/ methods of cooking
  • Include Vegan and vegetarian options, cater to allergies.

Vegetarian, Vegan, and Gluten-Free

  • A vegetarian does not eat meat or fish.
  • A vegan does not eat any animal products or dairy.
  • A gluten-free diet is designed for people who cannot process a particular protein.
  • Establishments must stay up to date with allergies/intolerance.

Diet Diversity

  • Include low carb, Paleo, ketogenic, and fad diet options on a menu

Allergy Information

  • The most important goal is managing food allergy safety/precautions.
  • Inform customers about allergy information which is key.
  • Up to 50 million Americans have an allergy.

Impact on Operations

  • Menu analysis impacts operations .
  • Account for workspace/equipment.
  • Evenly distribute workload.
  • Consider china and glassware amounts.
  • Match food availability and seasonality.
  • Balance prep and customer distance.

Kitchen Planning

  • Consider equipment/ space needs, traffic flow/minimum steps.
  • Minimize steps of wait staff/kitchen personnel.

Selecting Equipment

  • It must increase efficiency for the menu and future items.
  • What is the equipment's purchase and running cost?
  • Should it be gas or electric?
  • Will it produce enough food?

Equipment Considerations

  • Is it better to buy one large unit, or two smaller ones?
  • Are replacement parts and service easily available?
  • Is reliable equipment available?
  • Is energy efficient equipment available?

Variable to balance

  • Projected volume of sales for each menu item
  • Fixed or changing menu, menu size, service-speed, equipment selection.

Selecting Efficient Equipment

  • Pick efficient equipment based on skills/needs.
  • Choose equipment that needs low skills.

Streamline Jobs

  • Equipment is designed to reduce or eliminate cooking skills.
  • Conveyor broilers, automatic crepe machines, groove griddles, cook chill and robotics are available.

Sound Menu Design

  • Manageable size
  • Easy to read (legible)
  • Simple
  • Proper margin sizes
  • Harmonize colour with business
  • Has to be a public relations piece, not a price sheet
  • Has to have accurate descriptive words.
  • Categories depend on the type of restaurant.
  • Six to eight appetizers are adequate for most restaurants.
  • Include Salads as a course
  • Feature meats pasta and poultry.
  • Desserts with fruit, cakes, pastries and ices.
  • Must reflect the company message/ atmosphere.
  • Harmonize printing/artwork with the business.
  • Easy to read names/layouts.

Type of Menu

  • Static Menu stays the same.
  • A cycle menu cycles.
  • A Market menu is based on daily availability.
  • Hybrid menus are a mix of above

Tasting Menus

  • Chef determines course selection and order
  • Course counts are 5-25
  • Each portion is a small tasting of 1-2 bites
  • Often mini flight pairings per course
  • Palate cleansers

Other Menus

  • "Du jour": Items available on a day
  • California: everything available, all the time
  • Tourist: attract tourism

Static Menu Properties

  • Stays the same each day, provides a variety of stable, client pleasing items
  • Can change periodically

Cycle Menu Properties

  • Changes daily for a set time
  • Rotating menus can be seasonal

Market Menu Properties

  • Uses peak season ingredients
  • Short lived, changes daily

Hybrid Menu Properties

  • Combines menus, like static+cycle

Ala Carte

  • Items are listed separately with own prices. "Semi-a-la Carte"- is itemised menu with the food and sides listed as accompaniments.

Fine Dining Menus

  • Chef designed courses
  • Five courses or more
  • Balance

Fixed Menu

  • Has one price for course. some item have extra costs.

Tasting Menus

  • Offer taste of chefs vision and creativity at set price

Services

  • French: food made at tableside
  • Russian: platters brought, food portioned
  • Family: guest plate

Design

  • Business concept should be followed
  • Balance must be throughout

Accuracy of Listing Ingredients

  • Use proper words for the area in question. Don't be too forward.

Accuracy

  • Always be accurate.
  • Misleading is illegal.

Food Fraud

  • Occurs often in Olive Oil, Honey, Spices, and Organic Food

Labels

  • Make sure that quality labels are correct

Terms to Use

  • It's proper to use correct words to make sure your audience knows what's up
  • Use descriptive words as needed. Avoid spelling/grammar errors
  • Ask someone else to proof read
  • 50 Million Americans have food allergies

Explaining Menu Items

  • Menu item ingredients must be explicitly written
  • Accurate food listings are essential for return customers

Describe

  • Use "romance" but be clear.

Accuracy

  • Be accurate with quality

Listing prices

  • List service charges and gratuities

Make Sure Brand Are Correct

Be accurate and clear.

  • Truth in descriptions
  • 11 points for consideration

Food Fraud

  • Is real
  • Check for accurate advertising and menus

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