Research Skills Lecture 1: Understanding Business Research
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Questions and Answers

What is the main focus of the lecture on Research Skills?

  • Understanding how research contributes to business success (correct)
  • Learning data analytics and customer behavior analysis
  • Studying Disney's history and research-driven approach
  • Exploring P&G's research-backed product development
  • Which company's research-backed product development has resulted in brands like Pampers and Gillette?

  • P&G (correct)
  • Disney
  • Eduardo Oliveira
  • Tide
  • What is the added value emphasized in the lecture?

  • Critical thinking (correct)
  • Research activities to address business problems
  • Data analytics and customer behavior analysis
  • Product development
  • According to the text, what has Disney's research-driven approach led to?

    <p>Creating and enhancing theme parks, resorts, movies, TV shows, and streaming services</p> Signup and view all the answers

    What is the primary result of P&G's research-backed product development, as mentioned in the text?

    <p>Popular brands like Pampers, Gillette, and Tide</p> Signup and view all the answers

    What is the main focus of the text?

    <p>The role of business research in sustainability</p> Signup and view all the answers

    Which skills are mentioned as essential in international business and trade?

    <p>Risk Assessment and Mitigation, Continuous Improvement of products, services, and strategies</p> Signup and view all the answers

    What is the Butterfly Model mentioned in the text related to?

    <p>Economic Geography teaching approach</p> Signup and view all the answers

    Which area does the text NOT focus on?

    <p>Importance of intuition in decision-making</p> Signup and view all the answers

    What is the primary content of the text?

    <p>Data analysis, critical thinking, information gathering, and problem-solving</p> Signup and view all the answers

    Study Notes

    Research Skills Lecture

    • The main focus of the lecture on Research Skills is not specified in the provided text.

    Company and Brands

    • Procter & Gamble (P&G) has developed brands like Pampers and Gillette through research-backed product development.

    Added Value

    • The added value emphasized in the lecture is not specified in the provided text.

    Disney's Research-Driven Approach

    • Disney's research-driven approach has led to successful theme park experiences.

    P&G's Research-Backed Product Development

    • The primary result of P&G's research-backed product development is successful brands like Pampers and Gillette.

    Main Focus of the Text

    • The main focus of the text is not explicitly stated, but it appears to be related to research skills and their applications in business and product development.

    Essential Skills in International Business and Trade

    • Cultural awareness and language skills are essential in international business and trade.

    The Butterfly Model

    • The Butterfly Model is related to research and data collection methods.

    Area Not Focused On

    • The text does not focus on the technical aspects of research methodology.

    Primary Content of the Text

    • The primary content of the text is about the importance and applications of research skills in business and product development.

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    Description

    This quiz covers the fundamentals of business research, including its contribution to business success, defining business research, basic vs. applied research, using research to address business problems, when to conduct business research, and the value of critical thinking.

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