Podcast
Questions and Answers
What is the objective of exploratory research?
What is the objective of exploratory research?
- To validate specific assumptions
- To challenge assumptions with solid data
- To learn more about a specific subject without explicit assumptions (correct)
- To find out if a hypothesis is supported by research findings
When is confirmatory research used?
When is confirmatory research used?
- To challenge assumptions with solid data
- To learn more about a subject without explicit assumptions
- To validate specific assumptions generated before research (correct)
- To find out if a hypothesis is supported by research findings
What is an example of exploratory research?
What is an example of exploratory research?
- Finding out if a hypothesis is supported by research findings
- Learning about solutions from different industries (correct)
- Challenging assumptions with research findings
- Validating assumptions with solid data
What is the focus of confirmatory research?
What is the focus of confirmatory research?
When might assumption-based journey maps need to be challenged with solid data on customer experience?
When might assumption-based journey maps need to be challenged with solid data on customer experience?
Exploratory research sets out to learn more about a specific subject with the prior formulation of explicit assumptions
Exploratory research sets out to learn more about a specific subject with the prior formulation of explicit assumptions
The objective of confirmatory research is often to find out if an assumption or hypothesis is supported by research findings
The objective of confirmatory research is often to find out if an assumption or hypothesis is supported by research findings
Exploratory research is intended to validate specific assumptions you have generated before you start research
Exploratory research is intended to validate specific assumptions you have generated before you start research
Confirmatory research is often used to challenge assumption-based journey maps with solid data on customer experience
Confirmatory research is often used to challenge assumption-based journey maps with solid data on customer experience
The focus of exploratory research is to validate assumptions and hypotheses
The focus of exploratory research is to validate assumptions and hypotheses
