10 Questions
What is the objective of exploratory research?
To learn more about a specific subject without explicit assumptions
When is confirmatory research used?
To validate specific assumptions generated before research
What is an example of exploratory research?
Learning about solutions from different industries
What is the focus of confirmatory research?
Validating specific assumptions
When might assumption-based journey maps need to be challenged with solid data on customer experience?
During confirmatory research
Exploratory research sets out to learn more about a specific subject with the prior formulation of explicit assumptions
False
The objective of confirmatory research is often to find out if an assumption or hypothesis is supported by research findings
True
Exploratory research is intended to validate specific assumptions you have generated before you start research
False
Confirmatory research is often used to challenge assumption-based journey maps with solid data on customer experience
True
The focus of exploratory research is to validate assumptions and hypotheses
False
Determine Your Research Scope and Question Quiz: Explore the differences between exploratory and confirmatory research with this quiz. Test your understanding of how to define the scope of your research project and formulate relevant research questions. Gain insights into the nuances of exploratory research and its objectives. Perfect for students and researchers seeking to enhance their research design skills.
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