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Questions and Answers
What is the objective of exploratory research?
What is the objective of exploratory research?
When is confirmatory research used?
When is confirmatory research used?
What is an example of exploratory research?
What is an example of exploratory research?
What is the focus of confirmatory research?
What is the focus of confirmatory research?
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When might assumption-based journey maps need to be challenged with solid data on customer experience?
When might assumption-based journey maps need to be challenged with solid data on customer experience?
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Exploratory research sets out to learn more about a specific subject with the prior formulation of explicit assumptions
Exploratory research sets out to learn more about a specific subject with the prior formulation of explicit assumptions
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The objective of confirmatory research is often to find out if an assumption or hypothesis is supported by research findings
The objective of confirmatory research is often to find out if an assumption or hypothesis is supported by research findings
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Exploratory research is intended to validate specific assumptions you have generated before you start research
Exploratory research is intended to validate specific assumptions you have generated before you start research
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Confirmatory research is often used to challenge assumption-based journey maps with solid data on customer experience
Confirmatory research is often used to challenge assumption-based journey maps with solid data on customer experience
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The focus of exploratory research is to validate assumptions and hypotheses
The focus of exploratory research is to validate assumptions and hypotheses
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