Team Project: Exploratory Research Quiz
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Questions and Answers

What is the purpose of creating a Question Guide for a focus group or interview?

  • To decide who will participate in the session.
  • To provide specific answers to the research question.
  • To help the moderator maintain the flow of conversation. (correct)
  • To summarize the findings after the session.
  • How many open questions are suggested to be created for the Question Guide?

  • 4 to 5 questions.
  • 5 questions. (correct)
  • 5 to 6 questions.
  • 2 to 3 questions.
  • What is recommended to do if the discussion reaches a dead end?

  • Reiterate the initial questions.
  • Change the focus group leader.
  • Prepare additional questions to prompt further discussion. (correct)
  • End the session immediately.
  • Why is it necessary to compose a Letter of Informed Consent?

    <p>To outline the ethical guidelines of the research.</p> Signup and view all the answers

    What role does the moderator play during the focus group session?

    <p>To lead the session and facilitate discussion.</p> Signup and view all the answers

    What is the minimum number of sources of data required for the Secondary Data Research section?

    <p>10</p> Signup and view all the answers

    Which of the following is NOT a factor that should be considered in the research environment?

    <p>Personal interests</p> Signup and view all the answers

    What is the suggested duration for a focus group session?

    <p>20 minutes</p> Signup and view all the answers

    For in-depth interviews, how many people are recommended to be interviewed?

    <p>3 to 5</p> Signup and view all the answers

    Which of the following best describes the needed characteristics of participants for focus group or interviews?

    <p>They should have knowledge or interest in the research area.</p> Signup and view all the answers

    What is a key component of the planning phase for the research method chosen?

    <p>Deciding between a Focus Group or In-Depth Interviews</p> Signup and view all the answers

    What format is required for citing the sources of data?

    <p>APA</p> Signup and view all the answers

    What aspect of the company’s environment should be evaluated in the research?

    <p>Economic conditions and competition</p> Signup and view all the answers

    What is the primary purpose of conducting exploratory research?

    <p>To clarify a research problem and its objectives</p> Signup and view all the answers

    Which of the following is a technique commonly used in exploratory research?

    <p>Focus Groups or In-Depth Interviews</p> Signup and view all the answers

    What is a significant benefit of using secondary data in research?

    <p>It is generally cheaper and readily available</p> Signup and view all the answers

    What is a disadvantage of relying on secondary data?

    <p>It may not address specific research objectives</p> Signup and view all the answers

    When conducting secondary data research, which of the following should be included in a company's profile?

    <p>Company Mission and Vision Statements</p> Signup and view all the answers

    What format should the written assignment follow according to the provided guidelines?

    <p>1.5 spaced with Times New Roman or Arial font</p> Signup and view all the answers

    In what way does secondary research assist in further developing the research project?

    <p>It helps refine research problems and questions</p> Signup and view all the answers

    What is the recommended page length for the exploratory research assignment?

    <p>10 - 14 pages</p> Signup and view all the answers

    What is the primary purpose of an introduction during a focus group or in-depth interview?

    <p>To introduce the research team and outline the research purpose</p> Signup and view all the answers

    What is an important aspect of the Letter of Informed Consent?

    <p>It emphasizes confidentiality and data management plans</p> Signup and view all the answers

    Why is it suggested to ask for permission to record the session?

    <p>To capture the richness of the discussion more accurately</p> Signup and view all the answers

    What ideally should be included in the warm-up phase of a focus group?

    <p>Basic, non-threatening questions to make participants comfortable</p> Signup and view all the answers

    How should the sequence of questions progress during a focus group?

    <p>Begin with general questions and become increasingly specific</p> Signup and view all the answers

    What should the researcher do after asking questions in the interview?

    <p>Summarize the session and explain next steps regarding data</p> Signup and view all the answers

    What is a key objective in conducting a focus group?

    <p>To ensure all participants have equal opportunities to contribute</p> Signup and view all the answers

    Why is it beneficial to have 4 or 5 additional questions prepared?

    <p>To move quickly through the planned questions</p> Signup and view all the answers

    What is one method mentioned for summarizing qualitative data from interviews or focus groups?

    <p>Transcribing the session and creating a Word Cloud</p> Signup and view all the answers

    Which section is NOT mentioned as a requirement for the final paper?

    <p>Limitations of the study</p> Signup and view all the answers

    What can be included in the summary of findings from the focus group?

    <p>A word cloud and a written summary of findings</p> Signup and view all the answers

    Why might you need to adjust your research problem or objectives after conducting focus groups?

    <p>To better align with the participants' expectations</p> Signup and view all the answers

    What is included in the step referring to 'Secondary Data Research'?

    <p>Requirements for Section 1 of the assignment</p> Signup and view all the answers

    What document is each student required to complete individually after the focus group?

    <p>Focus Group Reflection</p> Signup and view all the answers

    What must the final paper include as part of its appendices?

    <p>A copy of the Question Guide used during interviews</p> Signup and view all the answers

    What is the first component listed that should be updated in Step 1 for the final paper?

    <p>Feedback on the draft submission of Step 1</p> Signup and view all the answers

    Study Notes

    Assignment Overview

    • The second step of the "Team Project" assignment focuses on exploratory research
    • The objective is to investigate a specific company and research problem, using secondary data and either focus groups or in-depth interviews
    • The assignment is divided into two major sections: Secondary Data Research and Planning/Conducting a Focus Group OR In-Depth Interviews
    • The assignment requires at least 10 different excellent sources of data
    • All sources must be correctly cited in-text and in a correctly formatted APA reference list
    • A separate individual "Focus Group or In-Depth Interview Reflection" is also required

    Secondary Data Research

    • Secondary data is information collected by someone else
    • Benefits of using secondary data include lower cost and readily available access
    • Drawbacks can include outdated information, mismatch with research needs, and inconsistent units of measurement
    • Secondary research is often the starting point for refining a research problem
    • This section requires a minimum of 4-5 pages of research
    • The profile for the chosen company should include background information relevant to the proposed research
    • Topics may include company mission and vision, company background, industry background, competition, economic implications, and other environmental factors (regulatory, social, technological, demographic)

    Planning a Focus Group or In-Depth Interviews

    • Decide whether a focus group or in-depth interviews are more appropriate for the research objectives
    • Focus groups require 5-10 participants, with a session lasting a minimum of 20 minutes
    • In-depth interviews require 3-5 participants, with each interview lasting approximately 30-40 minutes
    • Participants should have an interest or knowledge about the research area or company
    • Sessions can be conducted in person, via MS Teams, Zoom, or telephone
    • Create a question guide for the focus group or interviews to guide conversation and ensure all questions are addressed
    • The question guide should include 5-10 open-ended questions related to different aspects of the research problem and objectives
    • Prepare additional questions in case the group or interviewee veers off-topic

    Focus Group/In-Depth Interview Outline and Question Guide

    • Create a script outlining the format of the session
    • Introduction:
      • Introduce the research team
      • Include the purpose of the research
      • Review the Letter of Informed Consent, emphasizing data confidentiality and secure storage
      • Obtain permission to record the session
      • Thank participants for their participation and answer their questions
    • Warm-up:
      • Focus groups may include an icebreaker to ease participants into conversation
      • In-depth interviews may start with basic, non-threatening questions (demographics are often a good starting point)
    • Questions:
      • Outline 4-5 broad questions about the topic
      • Start with general questions and become increasingly specific as the conversation progresses
      • Have 4-5 additional questions ready in case the discussion progresses quickly
    • Summary and Wrap-up:
      • Reiterate the next steps for participants (data security, data usage, research outcomes, etc.)
      • Thank them again for their participation

    Conducting a Focus Group or In-Depth Interviews

    • Use the prepared script
    • Begin with the introduction, explaining the purpose of the research and thanking participants
    • Obtain permission to record the session and ensure all participants are aware of the recording
    • Confirm participants have seen the Letter of Informed Consent and verbally agree to its conditions
    • Introduce the topic, the goal of the session, and the estimated duration
    • For focus groups, encourage everyone to answer questions and consider other opinions
    • For in-depth interviews, ensure the participant feels comfortable sharing their thoughts and perspectives

    Summarizing Findings

    • Summarize the qualitative data obtained from interviews or focus groups using multiple methods
    • A word cloud can be used as a preliminary summary
    • Create a one-page summary of the key points from the focus group
    • Summarize the findings from the session for each question
    • Provide an overall summary of the distilled information from the session

    Submissions

    • The paper will include the final versions of Step 1 and Step 2
    • Title page: Assignments name, company name, group member names, section
    • Step 1: Updated with feedback from the draft submission
      • Introduction
      • Company Description
      • Symptoms
      • Research Problem
      • Research Objectives
      • Identification and discussion of data required to address research objectives
    • Step 2:
      • Secondary Data Research section, fulfilling all requirements
      • Description of the focus group or interview sessions, including the date, time held, number of participants, observers, etc.
      • Summary of findings, including the word cloud if created, written summaries for each question, and an overall summary
      • Conclusions, explaining any adjustments to the research problem and objectives based on collected data or confirming if no changes are needed
      • References, in APA format
      • Appendices, including a copy of the question guide

    Individual Focus Group or In-Depth Interview Reflection

    • All students must complete the Interview or Focus Group Reflection separately, which is part of the Activities and Participation mark.

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    Description

    This quiz covers the second step of the Team Project assignment, focusing on exploratory research methods involving secondary data and qualitative approaches like focus groups or in-depth interviews. Assess your understanding of the benefits and drawbacks of secondary data as well as the planning process for research activities. Proper citation and source referencing are also emphasized.

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