Team Project: Exploratory Research Quiz

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Questions and Answers

What is the purpose of creating a Question Guide for a focus group or interview?

To decide who will participate in the session.

To provide specific answers to the research question.

To help the moderator maintain the flow of conversation. (correct)

To summarize the findings after the session.

How many open questions are suggested to be created for the Question Guide?

4 to 5 questions.

5 questions. (correct)

5 to 6 questions.

2 to 3 questions.

What is recommended to do if the discussion reaches a dead end?

Reiterate the initial questions.

Change the focus group leader.

Prepare additional questions to prompt further discussion. (correct)

End the session immediately.

Why is it necessary to compose a Letter of Informed Consent?

To outline the ethical guidelines of the research. Signup and view all the answers

What role does the moderator play during the focus group session?

To lead the session and facilitate discussion. Signup and view all the answers

What is the minimum number of sources of data required for the Secondary Data Research section?

10 Signup and view all the answers

Which of the following is NOT a factor that should be considered in the research environment?

Personal interests Signup and view all the answers

What is the suggested duration for a focus group session?

20 minutes Signup and view all the answers

For in-depth interviews, how many people are recommended to be interviewed?

3 to 5 Signup and view all the answers

Which of the following best describes the needed characteristics of participants for focus group or interviews?

They should have knowledge or interest in the research area. Signup and view all the answers

What is a key component of the planning phase for the research method chosen?

Deciding between a Focus Group or In-Depth Interviews Signup and view all the answers

What format is required for citing the sources of data?

APA Signup and view all the answers

What aspect of the company’s environment should be evaluated in the research?

Economic conditions and competition Signup and view all the answers

What is the primary purpose of conducting exploratory research?

To clarify a research problem and its objectives Signup and view all the answers

Which of the following is a technique commonly used in exploratory research?

Focus Groups or In-Depth Interviews Signup and view all the answers

What is a significant benefit of using secondary data in research?

It is generally cheaper and readily available Signup and view all the answers

What is a disadvantage of relying on secondary data?

It may not address specific research objectives Signup and view all the answers

When conducting secondary data research, which of the following should be included in a company's profile?

Company Mission and Vision Statements Signup and view all the answers

What format should the written assignment follow according to the provided guidelines?

1.5 spaced with Times New Roman or Arial font Signup and view all the answers

In what way does secondary research assist in further developing the research project?

It helps refine research problems and questions Signup and view all the answers

What is the recommended page length for the exploratory research assignment?

10 - 14 pages Signup and view all the answers

What is the primary purpose of an introduction during a focus group or in-depth interview?

To introduce the research team and outline the research purpose Signup and view all the answers

What is an important aspect of the Letter of Informed Consent?

It emphasizes confidentiality and data management plans Signup and view all the answers

Why is it suggested to ask for permission to record the session?

To capture the richness of the discussion more accurately Signup and view all the answers

What ideally should be included in the warm-up phase of a focus group?

Basic, non-threatening questions to make participants comfortable Signup and view all the answers

How should the sequence of questions progress during a focus group?

Begin with general questions and become increasingly specific Signup and view all the answers

What should the researcher do after asking questions in the interview?

Summarize the session and explain next steps regarding data Signup and view all the answers

What is a key objective in conducting a focus group?

To ensure all participants have equal opportunities to contribute Signup and view all the answers

Why is it beneficial to have 4 or 5 additional questions prepared?

To move quickly through the planned questions Signup and view all the answers

What is one method mentioned for summarizing qualitative data from interviews or focus groups?

Transcribing the session and creating a Word Cloud Signup and view all the answers

Which section is NOT mentioned as a requirement for the final paper?

Limitations of the study Signup and view all the answers

What can be included in the summary of findings from the focus group?

A word cloud and a written summary of findings Signup and view all the answers

Why might you need to adjust your research problem or objectives after conducting focus groups?

To better align with the participants' expectations Signup and view all the answers

What is included in the step referring to 'Secondary Data Research'?

Requirements for Section 1 of the assignment Signup and view all the answers

What document is each student required to complete individually after the focus group?

Focus Group Reflection Signup and view all the answers

What must the final paper include as part of its appendices?

A copy of the Question Guide used during interviews Signup and view all the answers

What is the first component listed that should be updated in Step 1 for the final paper?

Feedback on the draft submission of Step 1 Signup and view all the answers

Study Notes

Assignment Overview

The second step of the "Team Project" assignment focuses on exploratory research
The objective is to investigate a specific company and research problem, using secondary data and either focus groups or in-depth interviews
The assignment is divided into two major sections: Secondary Data Research and Planning/Conducting a Focus Group OR In-Depth Interviews
The assignment requires at least 10 different excellent sources of data
All sources must be correctly cited in-text and in a correctly formatted APA reference list
A separate individual "Focus Group or In-Depth Interview Reflection" is also required

Secondary Data Research

Secondary data is information collected by someone else
Benefits of using secondary data include lower cost and readily available access
Drawbacks can include outdated information, mismatch with research needs, and inconsistent units of measurement
Secondary research is often the starting point for refining a research problem
This section requires a minimum of 4-5 pages of research
The profile for the chosen company should include background information relevant to the proposed research
Topics may include company mission and vision, company background, industry background, competition, economic implications, and other environmental factors (regulatory, social, technological, demographic)

Planning a Focus Group or In-Depth Interviews

Decide whether a focus group or in-depth interviews are more appropriate for the research objectives
Focus groups require 5-10 participants, with a session lasting a minimum of 20 minutes
In-depth interviews require 3-5 participants, with each interview lasting approximately 30-40 minutes
Participants should have an interest or knowledge about the research area or company
Sessions can be conducted in person, via MS Teams, Zoom, or telephone
Create a question guide for the focus group or interviews to guide conversation and ensure all questions are addressed
The question guide should include 5-10 open-ended questions related to different aspects of the research problem and objectives
Prepare additional questions in case the group or interviewee veers off-topic

Focus Group/In-Depth Interview Outline and Question Guide

Create a script outlining the format of the session
Introduction:
- Introduce the research team
- Include the purpose of the research
- Review the Letter of Informed Consent, emphasizing data confidentiality and secure storage
- Obtain permission to record the session
- Thank participants for their participation and answer their questions
Warm-up:
- Focus groups may include an icebreaker to ease participants into conversation
- In-depth interviews may start with basic, non-threatening questions (demographics are often a good starting point)
Questions:
- Outline 4-5 broad questions about the topic
- Start with general questions and become increasingly specific as the conversation progresses
- Have 4-5 additional questions ready in case the discussion progresses quickly
Summary and Wrap-up:
- Reiterate the next steps for participants (data security, data usage, research outcomes, etc.)
- Thank them again for their participation

Conducting a Focus Group or In-Depth Interviews

Use the prepared script
Begin with the introduction, explaining the purpose of the research and thanking participants
Obtain permission to record the session and ensure all participants are aware of the recording
Confirm participants have seen the Letter of Informed Consent and verbally agree to its conditions
Introduce the topic, the goal of the session, and the estimated duration
For focus groups, encourage everyone to answer questions and consider other opinions
For in-depth interviews, ensure the participant feels comfortable sharing their thoughts and perspectives

Summarizing Findings

Summarize the qualitative data obtained from interviews or focus groups using multiple methods
A word cloud can be used as a preliminary summary
Create a one-page summary of the key points from the focus group
Summarize the findings from the session for each question
Provide an overall summary of the distilled information from the session

Submissions

The paper will include the final versions of Step 1 and Step 2
Title page: Assignments name, company name, group member names, section
Step 1: Updated with feedback from the draft submission
- Introduction
- Company Description
- Symptoms
- Research Problem
- Research Objectives
- Identification and discussion of data required to address research objectives
Step 2:
- Secondary Data Research section, fulfilling all requirements
- Description of the focus group or interview sessions, including the date, time held, number of participants, observers, etc.
- Summary of findings, including the word cloud if created, written summaries for each question, and an overall summary
- Conclusions, explaining any adjustments to the research problem and objectives based on collected data or confirming if no changes are needed
- References, in APA format
- Appendices, including a copy of the question guide

Individual Focus Group or In-Depth Interview Reflection

All students must complete the Interview or Focus Group Reflection separately, which is part of the Activities and Participation mark.

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Description

This quiz covers the second step of the Team Project assignment, focusing on exploratory research methods involving secondary data and qualitative approaches like focus groups or in-depth interviews. Assess your understanding of the benefits and drawbacks of secondary data as well as the planning process for research activities. Proper citation and source referencing are also emphasized.