Relationships Among Exploratory, Descriptive, and Causal Research

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Questions and Answers

When is it appropriate to start directly with descriptive or causal research?

  • When the problem is well-defined and the researcher understands the approach (correct)
  • When the problem is not well-defined
  • When the researcher prefers exploratory research
  • When the researcher is uncertain about the approach

What may be necessary after conducting descriptive or causal research?

  • Conducting more descriptive research
  • Undertaking exploratory research (correct)
  • Skipping the exploratory phase
  • Following up with confirmatory research

Why might exploratory research be needed following descriptive or causal research?

  • To confuse managers with complex results
  • To skip the interpretation of results
  • To provide further insights and clarify findings (correct)
  • To make the results more difficult to understand

If a problem is poorly defined, what type of research may be more suitable to start with?

<p>Exploratory research (A)</p> Signup and view all the answers

What does skipping the exploratory phase depend on?

<p>Clear understanding of the research approach and a well-defined problem (B)</p> Signup and view all the answers

Which type of research should be conducted first when little is known about the problem situation?

<p>Exploratory research (C)</p> Signup and view all the answers

After conducting exploratory research, what is the next recommended step?

<p>Proceed with either descriptive or causal research (A)</p> Signup and view all the answers

What is the primary aim of descriptive research?

<p>To describe characteristics of a population or phenomenon (D)</p> Signup and view all the answers

Which type of research investigates the causal relationships between variables?

<p>Causal research (C)</p> Signup and view all the answers

What is the recommended approach when selecting a research design?

<p>Choose the research design based on the nature of the marketing research problem (C)</p> Signup and view all the answers

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