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Relationships Among Exploratory, Descriptive, and Causal Research

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Questions and Answers

When is it appropriate to start directly with descriptive or causal research?

When the problem is well-defined and the researcher understands the approach (correct)

When the problem is not well-defined

When the researcher prefers exploratory research

When the researcher is uncertain about the approach

What may be necessary after conducting descriptive or causal research?

Conducting more descriptive research

Undertaking exploratory research (correct)

Skipping the exploratory phase

Following up with confirmatory research

Why might exploratory research be needed following descriptive or causal research?

To confuse managers with complex results

To skip the interpretation of results

To provide further insights and clarify findings (correct)

To make the results more difficult to understand

If a problem is poorly defined, what type of research may be more suitable to start with?

Exploratory research Signup and view all the answers

What does skipping the exploratory phase depend on?

Clear understanding of the research approach and a well-defined problem Signup and view all the answers

Which type of research should be conducted first when little is known about the problem situation?

Exploratory research Signup and view all the answers

After conducting exploratory research, what is the next recommended step?

Proceed with either descriptive or causal research Signup and view all the answers

What is the primary aim of descriptive research?

To describe characteristics of a population or phenomenon Signup and view all the answers

Which type of research investigates the causal relationships between variables?

Causal research Signup and view all the answers

What is the recommended approach when selecting a research design?

Choose the research design based on the nature of the marketing research problem Signup and view all the answers