Podcast
Questions and Answers
An approach to interviews that treats responses as a mirror of reality to reconstruct events is best described as:
An approach to interviews that treats responses as a mirror of reality to reconstruct events is best described as:
- Interviews as data
- Mutual construction
- Purposive sampling
- Interviews as resource (correct)
Which of the following best describes the perspective that the interviewer and the interviewee create an understanding of reality together?
Which of the following best describes the perspective that the interviewer and the interviewee create an understanding of reality together?
- Interviews as resource
- Interviews as data (correct)
- Positivist paradigm
- Quantitative paradigm
What is most important for the selection of the people who should be interviewed?
What is most important for the selection of the people who should be interviewed?
- Following a random recruitment process
- Recruiting people until the researcher is satisfied
- Ensuring a broad sample to gain varied points of view
- Focusing on a small group to achieve an in depth understanding (correct)
Which paradigm emphasizes a singular, objective truth that can be discovered through quantitative methods?
Which paradigm emphasizes a singular, objective truth that can be discovered through quantitative methods?
What is the purpose of using transparent and logical argumentation when selecting interviewees?
What is the purpose of using transparent and logical argumentation when selecting interviewees?
What is the central tenet of the constructivist perspective on reality?
What is the central tenet of the constructivist perspective on reality?
When selecting participants, focusing on purposive sampling implies:
When selecting participants, focusing on purposive sampling implies:
A researcher, exploring power dynamics in a community, is employing what research tradition?
A researcher, exploring power dynamics in a community, is employing what research tradition?
Which paradigm is characterized by researchers becoming co-researchers with their participants?
Which paradigm is characterized by researchers becoming co-researchers with their participants?
What is the focus of epistemology in the context of research?
What is the focus of epistemology in the context of research?
Which paradigm acknowledges the possibility of a real world, but suggests human limitations may impede full understanding?
Which paradigm acknowledges the possibility of a real world, but suggests human limitations may impede full understanding?
What differentiates methodology from methods in the context of social research?
What differentiates methodology from methods in the context of social research?
Which research paradigm operates under a 'descriptive' lens, focusing on multiple interpretations and the role of researcher subjectivity?
Which research paradigm operates under a 'descriptive' lens, focusing on multiple interpretations and the role of researcher subjectivity?
Which type of interview focuses on how participants use specific symbols and arguments to defend their standpoint?
Which type of interview focuses on how participants use specific symbols and arguments to defend their standpoint?
What is the primary goal of factual interviews?
What is the primary goal of factual interviews?
A researcher aims to understand the varying perspectives on marriage. Which sampling strategy would be most suitable to capture a wide range of views?
A researcher aims to understand the varying perspectives on marriage. Which sampling strategy would be most suitable to capture a wide range of views?
What is the 'saturation' point in the context of interview research?
What is the 'saturation' point in the context of interview research?
If a researcher is studying the impact of social media on political engagement and selects participants who are very active or completely inactive, which sampling strategy are they using?
If a researcher is studying the impact of social media on political engagement and selects participants who are very active or completely inactive, which sampling strategy are they using?
A researcher is interested in how journalists define 'objectivity'. Which of the following formulas should they use to develop their research question?
A researcher is interested in how journalists define 'objectivity'. Which of the following formulas should they use to develop their research question?
Which of the following best describes the purpose of conceptual interviews?
Which of the following best describes the purpose of conceptual interviews?
What characterises 'typical samples' within interview research?
What characterises 'typical samples' within interview research?
Which of the following best describes the concept of 'taken-for-grantedness' in the context of qualitative data analysis?
Which of the following best describes the concept of 'taken-for-grantedness' in the context of qualitative data analysis?
What does 'theoretical saturation' primarily refer to in qualitative data analysis?
What does 'theoretical saturation' primarily refer to in qualitative data analysis?
Which of the following is NOT a suggested method to combat the negative effects of immersion in qualitative data analysis?
Which of the following is NOT a suggested method to combat the negative effects of immersion in qualitative data analysis?
Which of the following is the best description of 'reflexivity' within qualitative analysis?
Which of the following is the best description of 'reflexivity' within qualitative analysis?
Rhetorical analysis primarily focuses on:
Rhetorical analysis primarily focuses on:
Which of the following rhetorical appeals relates to the use of emotional strategies?
Which of the following rhetorical appeals relates to the use of emotional strategies?
What does 'ethos' refer to in the context of rhetorical analysis?
What does 'ethos' refer to in the context of rhetorical analysis?
Which of the following would be most suitable to analyze via rhetorical analysis?
Which of the following would be most suitable to analyze via rhetorical analysis?
Which of the following best describes the role of skepticism in discourse analysis?
Which of the following best describes the role of skepticism in discourse analysis?
According to the provided materials, what is a key focus of discourse analysis?
According to the provided materials, what is a key focus of discourse analysis?
Which of the following is NOT identified as a guiding question in discourse analysis?
Which of the following is NOT identified as a guiding question in discourse analysis?
What is considered a primary advantage of discourse analysis?
What is considered a primary advantage of discourse analysis?
Which of the following is a significant disadvantage associated with discourse analysis?
Which of the following is a significant disadvantage associated with discourse analysis?
To mitigate the ‘black box’ issue of discourse analysis, what strategy is recommended?
To mitigate the ‘black box’ issue of discourse analysis, what strategy is recommended?
What does it mean for a qualitative researcher to approach writing as an iterative process?
What does it mean for a qualitative researcher to approach writing as an iterative process?
What is at the heart of all research?
What is at the heart of all research?
Which of the following best describes the concept of 'discourse' as presented in the text?
Which of the following best describes the concept of 'discourse' as presented in the text?
What is the main goal of discourse analysis as explained in the text?
What is the main goal of discourse analysis as explained in the text?
When conducting discourse analysis, what does the 'semantic layer' primarily focus on?
When conducting discourse analysis, what does the 'semantic layer' primarily focus on?
The 'syntactic layer' of a text in discourse analysis examines which aspect?
The 'syntactic layer' of a text in discourse analysis examines which aspect?
What does the 'argumentative layer' of discourse analysis primarily explore?
What does the 'argumentative layer' of discourse analysis primarily explore?
What does the 'performative layer' of discourse analysis aim to identify?
What does the 'performative layer' of discourse analysis aim to identify?
Discourse analysis is particularly useful when questioning what aspect?
Discourse analysis is particularly useful when questioning what aspect?
What is meant by 'meaning-making practices' in the context of discourse?
What is meant by 'meaning-making practices' in the context of discourse?
Flashcards
Epistemology
Epistemology
The study of how we know the world and the relationship between the person seeking knowledge and the knowledge itself.
Methodology
Methodology
A set of beliefs about how to study and gain knowledge about the social world, including methods of data collection, analysis, and argumentation.
Method
Method
A specific set of instructions on how to conduct research in the social world.
Factual Interviews
Factual Interviews
Signup and view all the flashcards
Predictive Paradigm
Predictive Paradigm
Signup and view all the flashcards
Conceptual Interviews
Conceptual Interviews
Signup and view all the flashcards
Positivism
Positivism
Signup and view all the flashcards
Narrative Interviews
Narrative Interviews
Signup and view all the flashcards
Post-Positivism
Post-Positivism
Signup and view all the flashcards
Descriptive Paradigm
Descriptive Paradigm
Signup and view all the flashcards
Discursive Interviews
Discursive Interviews
Signup and view all the flashcards
Sampling Process
Sampling Process
Signup and view all the flashcards
Constructivism/Constructionism
Constructivism/Constructionism
Signup and view all the flashcards
Maximal Variation Sampling
Maximal Variation Sampling
Signup and view all the flashcards
Typical Sampling
Typical Sampling
Signup and view all the flashcards
Extreme/Deviant Sampling
Extreme/Deviant Sampling
Signup and view all the flashcards
Interviews as meaning-making
Interviews as meaning-making
Signup and view all the flashcards
Interviews as resource
Interviews as resource
Signup and view all the flashcards
Interviews as data
Interviews as data
Signup and view all the flashcards
Purposive sampling
Purposive sampling
Signup and view all the flashcards
Transparent and logical argumentation
Transparent and logical argumentation
Signup and view all the flashcards
Rhetorical Analysis
Rhetorical Analysis
Signup and view all the flashcards
Social Interpretation
Social Interpretation
Signup and view all the flashcards
Logos
Logos
Signup and view all the flashcards
Pathos
Pathos
Signup and view all the flashcards
Theoretical Saturation
Theoretical Saturation
Signup and view all the flashcards
Immersion
Immersion
Signup and view all the flashcards
Iterativity
Iterativity
Signup and view all the flashcards
Discourse
Discourse
Signup and view all the flashcards
Meaning-making practices
Meaning-making practices
Signup and view all the flashcards
Discourse Analysis (DA)
Discourse Analysis (DA)
Signup and view all the flashcards
Semantic layer (DA)
Semantic layer (DA)
Signup and view all the flashcards
Syntactic layer (DA)
Syntactic layer (DA)
Signup and view all the flashcards
Argumentative layer (DA)
Argumentative layer (DA)
Signup and view all the flashcards
Performative layer (DA)
Performative layer (DA)
Signup and view all the flashcards
Exposing taken-for-granted narratives
Exposing taken-for-granted narratives
Signup and view all the flashcards
Assumptions in Discourse Analysis
Assumptions in Discourse Analysis
Signup and view all the flashcards
Power Dynamics in DA
Power Dynamics in DA
Signup and view all the flashcards
Internalization of Discourses
Internalization of Discourses
Signup and view all the flashcards
Transparent Protocol in DA
Transparent Protocol in DA
Signup and view all the flashcards
Detailed Exemplification in DA
Detailed Exemplification in DA
Signup and view all the flashcards
Research as Discovery
Research as Discovery
Signup and view all the flashcards
Study Notes
Qualitative Methods in Media and Communication (QUAL)
-
Qualitative research is interpretive, political, theoretical, and interdisciplinary
-
It focuses on understanding experiences, relationships, and the meanings of words, concepts, and ideas.
-
It considers reality as socially constructed.
-
Quantitative research attempts to determine validity, reliability, objectivity, and truth.
-
It uses numbers to quantify data and measure causal relationships.
-
It is often seen as more authentic, important, and scientific.
Cultural Approach to Communication
- Communication is a process of production within a specific cultural, historical, and political context.
- Meaning is constructed through language.
Paradigms
- Paradigms are intellectual maps and models that guide research.
- They provide different ways of conceptualizing the research process.
- Key paradigms in qualitative research:
- Predictive: Belief in a singular truth, with researchers as neutral observers.
- Positivist: Belief that reality exists and can be known through rigorous testing, free from human bias.
- Post-Positivist: Acknowledges the limitations of humans, acknowledging the existence of truth though imperfection in the approach.
- Descriptive: Belief in multiple interpretations of truth; Acknowledges researcher subjectivity
- Constructivist/Constructionist: Belief that truth is not universally known; acknowledges researcher subjectivity,
- Critical: Focuses on power relations and social inequalities.
- Participatory/Cooperative: Focuses on collaboration and empowering participants.
Doing Qualitative Research
- Qualitative research involves drawing out the connotative meanings of words and experiences.
- It seeks to understand experiences within specific historical and social contexts.
- Focuses on the process inherent in social and cultural practices
- Quantitative research can explain and predict human culture in a general sense.
The Qualitative Research Process
- Choosing a research topic: identify relevant issues.
- Constructing research questions: formulate focused, answerable questions.
- Gathering evidence: collect relevant data.
- Analyzing and interpreting data: analyze collected data within context.
- Crafting a research report: articulate findings and conclusions within a logical structure.
Ethics in Qualitative Research
- Informed Consent: Participants must be fully informed about the research and allowed to refuse participation.
- Deception should be avoided, as well as participants' privacy violated.
- Researchers are responsible for accurate data collection and analysis.
- Respectful and fair treatment of participants.
- Avoiding harm to participants
- Including diverse perspectives in the focus group
Ethnography & Participant Observation
- In-depth study of people's experiences in their natural environments.
- Focuses on observing, talking to, and interacting with people.
- May include interviews, observations, and interviews.
- Emphasizes the context of culture
- Uses a cyclical and iterative data collection method.
- Primary emphasis is on the experiences of the participants within this setting.
Qualitative Interviews and Sampling
- Using interviews to understand how people make sense of the world and their experiences.
- Interviews gather in-depth information about experiences, meanings.
- Types of interviews: structured, semi-structured, unstructured.
- Sampling strategies: purposive, snowball, maximal variation.
Focus Groups
- A group discussion guided by a moderator to understand interactions within a social group.
- Focuses on the interaction and shared experiences within a group.
- A flexible approach to understanding patterns, and how a particular group perceives issues.
Data Analysis
- Process of ordering, categorizing, and organizing data to answer research questions.
- Data can be qualitative (observations, interviews, textual material) or quantitative (numerical data).
- Using tools for identifying patterns and themes in the data.
- Methods include: Thematic Analysis, Constructivist Grounded Theory, Discourse Analysis, Narrative Analysis, and Semiotic Analysis.
Material and Textual Data
- Qualitative analysis of non-verbal/human-made material as social objects
- Includes images and physical objects, texts.
- Analysis considers how materials shape and are influenced by social practices.
- Interprets how data, texts and images create or reflect social realities.
Rhetorical Analysis
- Examines how persuasive messages are constructed and organized.
- It looks at the methods of persuasion, appeals, and the speaker's credibility.
- Analysis focuses on who, what, and why the message is conveyed.
- Examines the elements of a persuasion (logos, pathos, ethos).
Semiotic Analysis
- Examines signs and symbols to understand meaning-making.
- A model for how signs and languages are used to communicate meaning.
- Key concepts: denotation and connotation, signified and signifier, icon, index, symbol.
- Uncovers implicit meanings in images, texts.
Narrative Analysis
- The study of stories and narrative structure to make sense of experiences.
- Identifies the elements of a narrative: characters, plot, setting, resolution.
- How stories express experiences and social/cultural values.
- Recognizes that stories shape meaning and understanding across different cultures and contexts.
Thematic Analysis
- Identifies patterns and themes within data, particularly rich data sets.
- Used to describe patterns, determine connections, and analyze the broader, underlying issues.
- The structure of the analysis includes steps to follow to ensure a sound analysis.
Grounded Theory
- Grounded in observations, interviews, experiences; focuses on generating theory from data.
- Inductive method: moves from empirical data to generate new theories.
- Analysis is context-dependent: considers that reality is continually constructed.
Discourse Analysis
- Discovers the recurring patterns and shared understandings in communication.
- Analyzes texts, communication, conversations, behaviors.
- Reveals the dominant discourse and questions its power relation.
Writing and Assessing Qualitative Analysis
- The writing process, structure, and ethical considerations
- Developing compelling, and detailed explanations, conclusions, and understandings.
- Attention to various audiences.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.