Research Paradigms and Interview Techniques

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Questions and Answers

An approach to interviews that treats responses as a mirror of reality to reconstruct events is best described as:

  • Interviews as data
  • Mutual construction
  • Purposive sampling
  • Interviews as resource (correct)

Which of the following best describes the perspective that the interviewer and the interviewee create an understanding of reality together?

  • Interviews as resource
  • Interviews as data (correct)
  • Positivist paradigm
  • Quantitative paradigm

What is most important for the selection of the people who should be interviewed?

  • Following a random recruitment process
  • Recruiting people until the researcher is satisfied
  • Ensuring a broad sample to gain varied points of view
  • Focusing on a small group to achieve an in depth understanding (correct)

Which paradigm emphasizes a singular, objective truth that can be discovered through quantitative methods?

<p>Positivism (D)</p> Signup and view all the answers

What is the purpose of using transparent and logical argumentation when selecting interviewees?

<p>To ensure the research is systematic (B)</p> Signup and view all the answers

What is the central tenet of the constructivist perspective on reality?

<p>Reality is actively constructed by observers and not independent of them. (B)</p> Signup and view all the answers

When selecting participants, focusing on purposive sampling implies:

<p>Selecting participants who are most informative in relation to the research question. (B)</p> Signup and view all the answers

A researcher, exploring power dynamics in a community, is employing what research tradition?

<p>Critical tradition (B)</p> Signup and view all the answers

Which paradigm is characterized by researchers becoming co-researchers with their participants?

<p>Participatory/Cooperative Inquiry (B)</p> Signup and view all the answers

What is the focus of epistemology in the context of research?

<p>The relationship between the inquirer and knowledge. (C)</p> Signup and view all the answers

Which paradigm acknowledges the possibility of a real world, but suggests human limitations may impede full understanding?

<p>Post-Positivism (A)</p> Signup and view all the answers

What differentiates methodology from methods in the context of social research?

<p>Methodology consists of a set of beliefs about how to study the social world, while methods are practical instructions on how to study it. (B)</p> Signup and view all the answers

Which research paradigm operates under a 'descriptive' lens, focusing on multiple interpretations and the role of researcher subjectivity?

<p>Constructivist (A)</p> Signup and view all the answers

Which type of interview focuses on how participants use specific symbols and arguments to defend their standpoint?

<p>Discursive interviews (C)</p> Signup and view all the answers

What is the primary goal of factual interviews?

<p>To collect people's accounts of events and behaviors (B)</p> Signup and view all the answers

A researcher aims to understand the varying perspectives on marriage. Which sampling strategy would be most suitable to capture a wide range of views?

<p>Maximal variation samples (C)</p> Signup and view all the answers

What is the 'saturation' point in the context of interview research?

<p>When new interviews start to produce the same insights (A)</p> Signup and view all the answers

If a researcher is studying the impact of social media on political engagement and selects participants who are very active or completely inactive, which sampling strategy are they using?

<p>Extreme/deviant samples (A)</p> Signup and view all the answers

A researcher is interested in how journalists define 'objectivity'. Which of the following formulas should they use to develop their research question?

<p>How + [group of people] + [verb related to meaning-making] + [topic] (A)</p> Signup and view all the answers

Which of the following best describes the purpose of conceptual interviews?

<p>To understand how individuals interpret abstract ideas (B)</p> Signup and view all the answers

What characterises 'typical samples' within interview research?

<p>They include cases that represent the average based on the topic (A)</p> Signup and view all the answers

Which of the following best describes the concept of 'taken-for-grantedness' in the context of qualitative data analysis?

<p>When the researcher is no longer surprised by participants' actions or comments and sees no need for further investigation. (C)</p> Signup and view all the answers

What does 'theoretical saturation' primarily refer to in qualitative data analysis?

<p>The point at which new data no longer generates new critical theoretical insights. (B)</p> Signup and view all the answers

Which of the following is NOT a suggested method to combat the negative effects of immersion in qualitative data analysis?

<p>Focusing solely on the detailed analysis of data for better understanding. (D)</p> Signup and view all the answers

Which of the following is the best description of 'reflexivity' within qualitative analysis?

<p>Critically examining your own role and influence in the analysis and interpretation. (D)</p> Signup and view all the answers

Rhetorical analysis primarily focuses on:

<p>Analyzing the composition and structure of text to understand persuasive strategies. (B)</p> Signup and view all the answers

Which of the following rhetorical appeals relates to the use of emotional strategies?

<p>Pathos (B)</p> Signup and view all the answers

What does 'ethos' refer to in the context of rhetorical analysis?

<p>The credibility and reputation of the speaker or author. (C)</p> Signup and view all the answers

Which of the following would be most suitable to analyze via rhetorical analysis?

<p>An electoral campaign speech by a political candidate. (D)</p> Signup and view all the answers

Which of the following best describes the role of skepticism in discourse analysis?

<p>To challenge assumptions and taken-for-granted ideas within a text. (B)</p> Signup and view all the answers

According to the provided materials, what is a key focus of discourse analysis?

<p>Identifying competing perspectives and the dominant discourse within a text. (B)</p> Signup and view all the answers

Which of the following is NOT identified as a guiding question in discourse analysis?

<p>What are the demographic characteristics of the author? (B)</p> Signup and view all the answers

What is considered a primary advantage of discourse analysis?

<p>It offers a comprehensive approach to meaning-making by connecting text to wider social structures. (D)</p> Signup and view all the answers

Which of the following is a significant disadvantage associated with discourse analysis?

<p>The process of analysis can appear opaque making it difficult for others to verify the interpretation. (D)</p> Signup and view all the answers

To mitigate the ‘black box’ issue of discourse analysis, what strategy is recommended?

<p>Providing a transparent protocol and detailed examples in the analysis. (D)</p> Signup and view all the answers

What does it mean for a qualitative researcher to approach writing as an iterative process?

<p>Writing is an ongoing process that influences ongoing data collection and analysis. (D)</p> Signup and view all the answers

What is at the heart of all research?

<p>Discovery. (C)</p> Signup and view all the answers

Which of the following best describes the concept of 'discourse' as presented in the text?

<p>A structured system of ideas and values that shapes how we talk and think about the world. (B)</p> Signup and view all the answers

What is the main goal of discourse analysis as explained in the text?

<p>To uncover the underlying ways of thinking and power dynamics embedded within texts. (C)</p> Signup and view all the answers

When conducting discourse analysis, what does the 'semantic layer' primarily focus on?

<p>The meaning of words, phrases, and figures of speech. (B)</p> Signup and view all the answers

The 'syntactic layer' of a text in discourse analysis examines which aspect?

<p>The structure of sentences and phrases. (C)</p> Signup and view all the answers

What does the 'argumentative layer' of discourse analysis primarily explore?

<p>The logic and reasoning underpinning the text. (C)</p> Signup and view all the answers

What does the 'performative layer' of discourse analysis aim to identify?

<p>What the text does by saying something, such as making a claim or providing an excuse. (B)</p> Signup and view all the answers

Discourse analysis is particularly useful when questioning what aspect?

<p>Whether texts are reproducing or resisting existing social structures and norms. (C)</p> Signup and view all the answers

What is meant by 'meaning-making practices' in the context of discourse?

<p>The ways in which we talk about and make sense of discourse objects. (C)</p> Signup and view all the answers

Flashcards

Epistemology

The study of how we know the world and the relationship between the person seeking knowledge and the knowledge itself.

Methodology

A set of beliefs about how to study and gain knowledge about the social world, including methods of data collection, analysis, and argumentation.

Method

A specific set of instructions on how to conduct research in the social world.

Factual Interviews

Interviews that concentrate on collecting participants' accounts of events, behaviors, and motivations.

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Predictive Paradigm

A research paradigm that believes in a singular, objective truth that can be discovered through rigorous testing, often using quantitative methods.

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Conceptual Interviews

Interviews that aim to understand how people interpret abstract concepts, events, phenomena, or texts.

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Positivism

A research paradigm that believes in a singular, objective truth and emphasizes the importance of neutral, unbiased observation to discover it.

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Narrative Interviews

Interviews that explore how participants construct their own narratives, focusing on their life stories or personal experiences.

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Post-Positivism

A research paradigm that acknowledges the existence of a singular truth but recognizes that human limitations may make it difficult to fully grasp it.

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Descriptive Paradigm

A research paradigm that embraces multiple interpretations of truth and acknowledges the subjective nature of reality, often using qualitative methods.

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Discursive Interviews

Interviews that examine how people use symbols and arguments to express their positions, analyzing the language used to persuade or counter-argue.

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Sampling Process

The process of deciding who will participate in a study based on a specific criteria.

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Constructivism/Constructionism

A research paradigm that believes truth is constructed through social interaction and that reality is subjective, depending on the observer's perspective.

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Maximal Variation Sampling

A particular type of sampling where researchers strive to include participants who represent the full range of perspectives on a topic.

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Typical Sampling

A sampling method that selects individuals who represent the average or typical cases in relation to the topic under investigation.

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Extreme/Deviant Sampling

A sampling method that focuses on selecting participants who are at the extreme ends of a particular spectrum on a topic.

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Interviews as meaning-making

Interview data is used to reveal and analyze how individuals understand and interpret their reality, rather than attempting to uncover an objective 'Truth'. It focuses on the perspectives and meaning-making processes of interviewees.

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Interviews as resource

Interview data is seen as a direct representation of the interviewees' real-world experiences. Responses are taken at face value and used to reconstruct events or practices. This approach typically aligns with quantitative research methods and a positivist paradigm.

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Interviews as data

Interview data is seen as a collaborative creation between the interviewer and interviewee. The responses are not viewed as a direct reflection of reality but as a symbolic construction of it, acknowledging the role of both parties.

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Purposive sampling

Selecting participants for interviews based on specific characteristics relevant to the research question. This involves identifying individuals who can provide valuable insights due to their experiences, perspectives, or knowledge.

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Transparent and logical argumentation

Clarity and justification in the researcher's decisions regarding participant selection. This involves providing reasoning and evidence for choosing particular individuals and explaining why they are well-suited to contribute to the study.

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Rhetorical Analysis

A method of analyzing text that focuses on how a communication message and its authors aim to influence its audience by exploring the techniques, strategies, and elements used to achieve persuasion.

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Social Interpretation

The process of interpreting emotions, experiences, and understanding connections within a social context, considering relevant social dynamics.

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Logos

The structural elements of an argument, including premises, conclusions, evidence, and examples.

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Pathos

Appeals to emotions, such as humor, fear, or sympathy, used to engage and influence the audience.

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Theoretical Saturation

When new data no longer generates significantly new or different theoretical insights during qualitative analysis.

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Immersion

The process of repeated examination and analysis of qualitative data, helping refine the understanding of the subject.

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Iterativity

The continuous improvement and adjustment of analysis based on new data and insights gained.

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Discourse

A set of concepts or ways of thinking that influences how we understand and talk about a particular topic. It can be found in both written and spoken communication, and it reflects the wider social structures.

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Meaning-making practices

Different ways of talking about a topic within a given discourse. They reveal how people make meaning and understand the world around them.

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Discourse Analysis (DA)

The analysis of how language is used to create, maintain, or challenge social structures and ideologies.

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Semantic layer (DA)

The layer of analysis that focuses on the meaning of words, phrases, and how they are used metaphorically or figuratively.

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Syntactic layer (DA)

The layer of analysis that examines the structure of sentences and phrases, focusing on how they are organized and how they convey meaning.

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Argumentative layer (DA)

The layer of analysis that focuses on the arguments made in a text, analyzing their logic and the evidence used to support them.

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Performative layer (DA)

The layer of analysis that examines what actions or effects are being achieved through language. It explores the intended and unintended consequences of what is being said.

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Exposing taken-for-granted narratives

A process of identifying and revealing underlying assumptions and narratives that are often taken for granted in a text.

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Assumptions in Discourse Analysis

An implicit or explicit understanding, often unchallenged, that influences how people interpret the world. These assumptions can shape how people perceive reality, behave, and make decisions.

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Power Dynamics in DA

The examination of how language and narratives are used to express power dynamics and social inequalities. It analyzes how groups and individuals are represented and how this representation might influence perceptions and actions.

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Internalization of Discourses

The process by which individuals internalize societal beliefs, values, and norms through interaction with others. It shapes our understandings of the world, our identities, and our behavior.

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Transparent Protocol in DA

The need for researchers to openly explain the procedures used to analyze data, making the research process transparent and allowing readers to follow the reasoning behind the findings.

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Detailed Exemplification in DA

The process of providing detailed examples from the primary data to support the analytical claims made by the researcher. This helps readers understand how conclusions were drawn from the data.

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Research as Discovery

A core principle of research, emphasizing the search for new knowledge, insights, and understandings. The goal is to expand our understanding through inquiry and analysis.

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Study Notes

Qualitative Methods in Media and Communication (QUAL)

  • Qualitative research is interpretive, political, theoretical, and interdisciplinary

  • It focuses on understanding experiences, relationships, and the meanings of words, concepts, and ideas.

  • It considers reality as socially constructed.

  • Quantitative research attempts to determine validity, reliability, objectivity, and truth.

  • It uses numbers to quantify data and measure causal relationships.

  • It is often seen as more authentic, important, and scientific.

Cultural Approach to Communication

  • Communication is a process of production within a specific cultural, historical, and political context.
  • Meaning is constructed through language.

Paradigms

  • Paradigms are intellectual maps and models that guide research.
  • They provide different ways of conceptualizing the research process.
  • Key paradigms in qualitative research:
  • Predictive: Belief in a singular truth, with researchers as neutral observers.
  • Positivist: Belief that reality exists and can be known through rigorous testing, free from human bias.
  • Post-Positivist: Acknowledges the limitations of humans, acknowledging the existence of truth though imperfection in the approach.
  • Descriptive: Belief in multiple interpretations of truth; Acknowledges researcher subjectivity
  • Constructivist/Constructionist: Belief that truth is not universally known; acknowledges researcher subjectivity,
  • Critical: Focuses on power relations and social inequalities.
  • Participatory/Cooperative: Focuses on collaboration and empowering participants.

Doing Qualitative Research

  • Qualitative research involves drawing out the connotative meanings of words and experiences.
  • It seeks to understand experiences within specific historical and social contexts.
  • Focuses on the process inherent in social and cultural practices
  • Quantitative research can explain and predict human culture in a general sense.

The Qualitative Research Process

  • Choosing a research topic: identify relevant issues.
  • Constructing research questions: formulate focused, answerable questions.
  • Gathering evidence: collect relevant data.
  • Analyzing and interpreting data: analyze collected data within context.
  • Crafting a research report: articulate findings and conclusions within a logical structure.

Ethics in Qualitative Research

  • Informed Consent: Participants must be fully informed about the research and allowed to refuse participation.
  • Deception should be avoided, as well as participants' privacy violated.
  • Researchers are responsible for accurate data collection and analysis.
  • Respectful and fair treatment of participants.
  • Avoiding harm to participants
  • Including diverse perspectives in the focus group

Ethnography & Participant Observation

  • In-depth study of people's experiences in their natural environments.
  • Focuses on observing, talking to, and interacting with people.
  • May include interviews, observations, and interviews.
  • Emphasizes the context of culture
  • Uses a cyclical and iterative data collection method.
  • Primary emphasis is on the experiences of the participants within this setting.

Qualitative Interviews and Sampling

  • Using interviews to understand how people make sense of the world and their experiences.
  • Interviews gather in-depth information about experiences, meanings.
  • Types of interviews: structured, semi-structured, unstructured.
  • Sampling strategies: purposive, snowball, maximal variation.

Focus Groups

  • A group discussion guided by a moderator to understand interactions within a social group.
  • Focuses on the interaction and shared experiences within a group.
  • A flexible approach to understanding patterns, and how a particular group perceives issues.

Data Analysis

  • Process of ordering, categorizing, and organizing data to answer research questions.
  • Data can be qualitative (observations, interviews, textual material) or quantitative (numerical data).
  • Using tools for identifying patterns and themes in the data.
  • Methods include: Thematic Analysis, Constructivist Grounded Theory, Discourse Analysis, Narrative Analysis, and Semiotic Analysis.

Material and Textual Data

  • Qualitative analysis of non-verbal/human-made material as social objects
  • Includes images and physical objects, texts.
  • Analysis considers how materials shape and are influenced by social practices.
  • Interprets how data, texts and images create or reflect social realities.

Rhetorical Analysis

  • Examines how persuasive messages are constructed and organized.
  • It looks at the methods of persuasion, appeals, and the speaker's credibility.
  • Analysis focuses on who, what, and why the message is conveyed.
  • Examines the elements of a persuasion (logos, pathos, ethos).

Semiotic Analysis

  • Examines signs and symbols to understand meaning-making.
  • A model for how signs and languages are used to communicate meaning.
  • Key concepts: denotation and connotation, signified and signifier, icon, index, symbol.
  • Uncovers implicit meanings in images, texts.

Narrative Analysis

  • The study of stories and narrative structure to make sense of experiences.
  • Identifies the elements of a narrative: characters, plot, setting, resolution.
  • How stories express experiences and social/cultural values.
  • Recognizes that stories shape meaning and understanding across different cultures and contexts.

Thematic Analysis

  • Identifies patterns and themes within data, particularly rich data sets.
  • Used to describe patterns, determine connections, and analyze the broader, underlying issues.
  • The structure of the analysis includes steps to follow to ensure a sound analysis.

Grounded Theory

  • Grounded in observations, interviews, experiences; focuses on generating theory from data.
  • Inductive method: moves from empirical data to generate new theories.
  • Analysis is context-dependent: considers that reality is continually constructed.

Discourse Analysis

  • Discovers the recurring patterns and shared understandings in communication.
  • Analyzes texts, communication, conversations, behaviors.
  • Reveals the dominant discourse and questions its power relation.

Writing and Assessing Qualitative Analysis

  • The writing process, structure, and ethical considerations
  • Developing compelling, and detailed explanations, conclusions, and understandings.
  • Attention to various audiences.

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