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10 Questions

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Research Methods: Interviews and Focus Groups

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Questions and Answers

What is the primary goal of a good interview?

To focus on the subject's world and gain rich insights (correct)

To focus on the researcher's world and hypothesis

To test a pre-defined theory or model

To gather quantitative data from a large sample size

What is the most commonly used type of interview in business and management research?

Focus group

Structured interview

Semi-structured interview (correct)

Unstructured interview

What is the primary advantage of using focus groups in research?

They are a cheaper alternative to one-on-one interviews

They provide a way to gather collective views on a defined topic of interest (correct)

They allow for the collection of quantitative data

They enable the researcher to elicit individual opinions and beliefs

What is the term for the point at which no new insights are being discovered in interviews?

Point of saturation Signup and view all the answers

What is the purpose of using the mirroring technique in interviewing?

To build trust and rapport with the respondent Signup and view all the answers

What is the primary purpose of using open questions in interviews?

To keep the conversation flowing and gather more in-depth information Signup and view all the answers

Which of the following is a characteristic of participant observation in the British Anthropological tradition?

Conducting research in a completely different culture or society for an extended period Signup and view all the answers

What is the primary limitation of fieldwork according to the critique?

It is limited to studying one small group or organization at a time Signup and view all the answers

What is the primary advantage of using documentary techniques in research?

They are cheap and easy to access, and make things visible and traceable Signup and view all the answers

What is the primary purpose of Scott's four criteria for assessing the quality of documents?

To assess the authenticity, credibility, representativeness, and meaning of the document Signup and view all the answers