10 Questions
What is the primary goal of a good interview?
To focus on the subject's world and gain rich insights
What is the most commonly used type of interview in business and management research?
Semi-structured interview
What is the primary advantage of using focus groups in research?
They provide a way to gather collective views on a defined topic of interest
What is the term for the point at which no new insights are being discovered in interviews?
Point of saturation
What is the purpose of using the mirroring technique in interviewing?
To build trust and rapport with the respondent
What is the primary purpose of using open questions in interviews?
To keep the conversation flowing and gather more in-depth information
Which of the following is a characteristic of participant observation in the British Anthropological tradition?
Conducting research in a completely different culture or society for an extended period
What is the primary limitation of fieldwork according to the critique?
It is limited to studying one small group or organization at a time
What is the primary advantage of using documentary techniques in research?
They are cheap and easy to access, and make things visible and traceable
What is the primary purpose of Scott's four criteria for assessing the quality of documents?
To assess the authenticity, credibility, representativeness, and meaning of the document
Test your understanding of research methods, including interviews and focus groups. Learn about the different types of interviews, such as structured, semi-structured, and unstructured, and how they can be used to gather data in business and management settings.
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