Podcast
Questions and Answers
What is the primary goal of a good interview?
What is the primary goal of a good interview?
- To focus on the subject's world and gain rich insights (correct)
- To focus on the researcher's world and hypothesis
- To test a pre-defined theory or model
- To gather quantitative data from a large sample size
What is the most commonly used type of interview in business and management research?
What is the most commonly used type of interview in business and management research?
- Focus group
- Structured interview
- Semi-structured interview (correct)
- Unstructured interview
What is the primary advantage of using focus groups in research?
What is the primary advantage of using focus groups in research?
- They are a cheaper alternative to one-on-one interviews
- They provide a way to gather collective views on a defined topic of interest (correct)
- They allow for the collection of quantitative data
- They enable the researcher to elicit individual opinions and beliefs
What is the term for the point at which no new insights are being discovered in interviews?
What is the term for the point at which no new insights are being discovered in interviews?
What is the purpose of using the mirroring technique in interviewing?
What is the purpose of using the mirroring technique in interviewing?
What is the primary purpose of using open questions in interviews?
What is the primary purpose of using open questions in interviews?
Which of the following is a characteristic of participant observation in the British Anthropological tradition?
Which of the following is a characteristic of participant observation in the British Anthropological tradition?
What is the primary limitation of fieldwork according to the critique?
What is the primary limitation of fieldwork according to the critique?
What is the primary advantage of using documentary techniques in research?
What is the primary advantage of using documentary techniques in research?
What is the primary purpose of Scott's four criteria for assessing the quality of documents?
What is the primary purpose of Scott's four criteria for assessing the quality of documents?
