Podcast
Questions and Answers
What is the primary focus of ethnography as a data collection method?
What is the primary focus of ethnography as a data collection method?
Describing and interpreting beliefs, conventions, social dynamics, etc.
What is the goal of grounded theory as a data collection method?
What is the goal of grounded theory as a data collection method?
To develop a theory inductively by systematically analyzing qualitative data
What is the key characteristic of phenomenology as a data collection method?
What is the key characteristic of phenomenology as a data collection method?
Describing participants' lived experiences to understand a phenomenon or event
What is the advantage of using a general qualitative inquiry design?
What is the advantage of using a general qualitative inquiry design?
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What is the primary purpose of content analysis in qualitative data analysis?
What is the primary purpose of content analysis in qualitative data analysis?
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What is the main goal of narrative analysis in qualitative data analysis?
What is the main goal of narrative analysis in qualitative data analysis?
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What is the primary goal of observation in data gathering?
What is the primary goal of observation in data gathering?
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What is the key difference between participant and non-participant observation?
What is the key difference between participant and non-participant observation?
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Provide an example of participant observation in cultural research.
Provide an example of participant observation in cultural research.
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What is the advantage of participant observation in data collection?
What is the advantage of participant observation in data collection?
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What is the characteristic of non-participant observation?
What is the characteristic of non-participant observation?
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What is the purpose of data gathering in qualitative research?
What is the purpose of data gathering in qualitative research?
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What is digital ethnography, and how is it used in online research?
What is digital ethnography, and how is it used in online research?
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What is the difference between direct and indirect observation methods?
What is the difference between direct and indirect observation methods?
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What is the purpose of an interview in research?
What is the purpose of an interview in research?
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What is the difference between a structured and unstructured interview?
What is the difference between a structured and unstructured interview?
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What is a semi-structured interview, and how does it differ from other types of interviews?
What is a semi-structured interview, and how does it differ from other types of interviews?
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What are some examples of non-participant observation in research?
What are some examples of non-participant observation in research?
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Study Notes
Research Methods
- A researcher might join an online community, game, or forum to understand virtual behaviors, online social interactions, dynamics, etiquette, and patterns as part of digital ethnography.
Observation Methods
- Direct Observation: involves seeing or listening to everything that happens in the area of observation.
- Indirect Observation (Behavior Archaeology): involves observing traces of past events to gather information or measure behavior, trait, or quality of the subject.
Interview Methods
- Structured Interview: requires the use of an interview schedule or a list of questions answerable with one and only item from a set of alternative responses.
- Unstructured Interview: respondents answer questions based on their personal thoughts and feelings.
- Semi-Structured Interview: combines characteristics of structured and unstructured interviews.
Research Approaches
- Focuses on gaining a holistic understanding of the case, using a variety of sources and methods.
- Ethnography: detailed study of a specific community or group's culture through extended immersion and close observation.
- Grounded Theory: aims to develop a theory inductively by systematically analyzing qualitative data.
- Phenomenology: aims to understand a phenomenon or event by describing participants' lived experiences.
- General Qualitative Inquiry Design: allows for flexibility in methodology.
Analysis Procedure
- Content Analysis: categorizing verbal or behavioral data to classify, summarize, and tabulate the data.
- Narrative Analysis: involves reformulating stories presented by respondents, taking into account context and experiences.
- Discourse Analysis: analyzes naturally occurring talk and written text.
- Framework Analysis: a more advanced method involving familiarization, identifying a thematic framework, coding, charting, mapping, and interpretation.
Data Gathering Procedure
- Observation: a technique of gathering data by personally watching, interacting, or communicating with subjects.
- Participant Observation: the observer takes part in the activities of the individual or group being observed.
- Non-Participant Observation (Structured Observation): the observer remains outside the group, simply watching their behavior.
Participant vs Non-Participant Observation
- Participant Observation: the observer becomes part of the group being studied, allowing for a closer look at the group's behavior.
- Non-Participant Observation: the observer remains outside the group, simply watching their behavior.
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Description
Test your knowledge of various research methods used in social science, including ethnography, grounded theory, and phenomenology. Learn how to collect and analyze data to gain a deeper understanding of social phenomena.