Research Methodology Overview
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Questions and Answers

Which of the following best describes the hypothetico-deductive scheme?

  • Unstructured interviews
  • Ethnographic observation
  • A method for data collection
  • A logical framework for scientific research (correct)
  • Secondary research involves firsthand observation and study by the researcher.

    False (B)

    What is critical discourse analysis concerned with?

    The ways that language constitutes social reality and its effects.

    Informed consent requires participants to be fully informed about the _____ and risks involved.

    <p>procedures</p> Signup and view all the answers

    Match the type of interview with its characteristics:

    <p>Structured interviews = Uses a specific set of questions and reduces bias Semi-structured interviews = Combines flexibility with reliability Unstructured interviews = Very flexible, driven by participants' responses Focus groups = Involves small groups discussing psychological characteristics</p> Signup and view all the answers

    What is a primary risk researchers face when conducting studies?

    <p>Coercing participants into the study (A)</p> Signup and view all the answers

    Anonymity means that a participant's identity is known to the researchers during the study.

    <p>False (B)</p> Signup and view all the answers

    What is one advantage of structured interviews?

    <p>Reduces bias.</p> Signup and view all the answers

    Confidentiality means that information acquired will not be made available to anyone who is not _____ with the study.

    <p>involved</p> Signup and view all the answers

    What is a disadvantage of unstructured interviews?

    <p>Time consuming (B)</p> Signup and view all the answers

    What type of variable is comprised of categories with no inherent order?

    <p>Nominal variables (C)</p> Signup and view all the answers

    Independent variables are not controlled or manipulated in a study.

    <p>False (B)</p> Signup and view all the answers

    Define what is meant by 'sample'.

    <p>A segment of the population selected for investigation.</p> Signup and view all the answers

    The ________ is the midpoint in a distribution of values.

    <p>median</p> Signup and view all the answers

    Match the following terms with their definitions:

    <p>Population = Universe of units from which a sample is selected Sampling frame = List of units from which to draw a sample Representative sample = Accurately reflects the population Sample bias = Distortion in representativeness of sample</p> Signup and view all the answers

    Which of the following describes a relationship where one variable causes a variation in another?

    <p>Causation (C)</p> Signup and view all the answers

    The standard deviation measures how closely values are clustered around the median.

    <p>False (B)</p> Signup and view all the answers

    What is the purpose of descriptive statistics?

    <p>To describe basic features of data in a study.</p> Signup and view all the answers

    The formula for variance involves finding the mean, subtracting it from each value, and then ________ the squared differences.

    <p>averaging</p> Signup and view all the answers

    Which of the following is true about dependent variables?

    <p>They are measured or registered. (B)</p> Signup and view all the answers

    What is a characteristic of simple random sampling?

    <p>Each unit of the population has an equal chance of being selected. (A)</p> Signup and view all the answers

    Increasing the sample size guarantees increased precision in statistical estimates.

    <p>False (B)</p> Signup and view all the answers

    What is the primary goal of conducting an experiment?

    <p>To demonstrate whether a hypothesis is true.</p> Signup and view all the answers

    Each group in an experiment is usually categorized as either experimental or ______.

    <p>control</p> Signup and view all the answers

    Match the types of sampling with their descriptions:

    <p>Convenience sampling = Subjects are easily accessible Purposive sampling = Selected based on specific characteristics Stratified sampling = Sampling from specified subgroups Cluster sampling = Samples chosen from pre-existing groups</p> Signup and view all the answers

    What does a confidence interval represent?

    <p>An estimated range likely to include an unknown parameter. (C)</p> Signup and view all the answers

    Stratified random sampling involves selecting subjects based on their random characteristics.

    <p>False (B)</p> Signup and view all the answers

    What is sampling error?

    <p>The difference between the sample and the population from which it is selected.</p> Signup and view all the answers

    Snowball sampling involves initial contact with a small group followed by referrals to ______.

    <p>more people</p> Signup and view all the answers

    What is a key feature of non-probability sampling?

    <p>It is based on the researcher's judgment. (B)</p> Signup and view all the answers

    What is a primary advantage of guided conversations in research?

    <p>They allow for fast results and low cost. (A)</p> Signup and view all the answers

    Ethnography focuses solely on historical individuals and not contemporary groups.

    <p>False (B)</p> Signup and view all the answers

    What does content analysis aim to identify within a body of material?

    <p>Patterns, themes, biases, and meanings</p> Signup and view all the answers

    The Access to Information Act in Canada allows citizens to request access to records under the control of a __________ government institution.

    <p>federal</p> Signup and view all the answers

    Match the following types of studies with their descriptions:

    <p>Cross-sectional = Snapshot of one point in time Longitudinal = Pattern over time Trend study = Track changes in the same population Panel study = Track changes with the same people</p> Signup and view all the answers

    What type of research method is the study of codes and unconscious belief systems behind daily actions?

    <p>Ethnomethodology (B)</p> Signup and view all the answers

    Moderators in guided conversations do not need any specific skills.

    <p>False (B)</p> Signup and view all the answers

    What are the two main acts that govern access to information and privacy in Canada?

    <p>Access to Information Act and Privacy Act</p> Signup and view all the answers

    The __________ study method tracks changes in the same individuals over time.

    <p>panel</p> Signup and view all the answers

    Match the research claims with their types:

    <p>Descriptive claims = Describe a phenomenon Interpretive claims = Understand meanings behind actions Explanatory claims = Investigate causes and effects Evaluative claims = Assess certain outcomes</p> Signup and view all the answers

    Which of the following is a disadvantage of guided conversations?

    <p>Behavior is limited to verbal responses (D)</p> Signup and view all the answers

    Reliability refers to the extent to which a study yields the same results on repeated trials.

    <p>True (A)</p> Signup and view all the answers

    What is one major issue researchers face when validating readings?

    <p>Representativeness</p> Signup and view all the answers

    Ethnomethodology is primarily concerned with how individuals use __________ in communication.

    <p>language</p> Signup and view all the answers

    Flashcards

    Sampling Error

    The difference between a sample's characteristics and the true characteristics of the population it represents.

    Probability Sample

    A type of sample where each member of the population has a known and non-zero chance of being selected.

    Simple Random Sample

    A sample where each member of the population has an equal chance of being chosen.

    Systematic Sample

    A sample where you select every nth member of the population, starting from a random point.

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    Stratified Random Sample

    A sample where you divide the population into subgroups (strata) and then randomly select from each subgroup.

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    Confidence Interval

    A range of values that is likely to contain the true value of a population parameter.

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    Margin of Error

    The amount of error that is likely to occur when generalizing from a sample to the population.

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    Non-Probability Sampling

    Sampling where not every member of the population has a known chance of being selected.

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    Convenience Sample

    A sample where you choose participants because they are easy to reach or accessible.

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    Purposive Sample

    A sample where you choose participants because they have a specific characteristic or quality.

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    Scientific Method

    A structured approach to research that emphasizes logical reasoning, explicit procedures, and openness to scrutiny. It relies on consensus regarding assumptions and methods.

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    Primary Research

    Research conducted by a researcher directly observing and studying a phenomenon firsthand.

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    Secondary Research

    Research based on findings and conclusions derived from other researchers' work.

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    Conversation Analysis

    A method that examines the unspoken rules and structures guiding social interactions, often using recordings and transcripts.

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    Discourse Analysis

    A broader analysis focusing on how language shapes social reality, encompassing verbal and visual communication.

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    Critical Discourse Analysis

    A method that explores how power dynamics and social dominance are reflected and perpetuated through language and text.

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    Ethical Research: Voluntary Participation

    Ensuring research participants are not coerced into participating and have the freedom to choose.

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    Ethical Research: Informed Consent

    Participants must receive complete information about the procedures, potential risks, and benefits of the research.

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    Ethical Research: Risk of Harm

    Researchers must avoid putting participants in situations that could cause physical or psychological harm.

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    Ethical Research: Confidentiality and Anonymity

    Maintaining confidentiality means protecting participants' information from unauthorized access, while anonymity ensures their identities remain hidden, even to researchers.

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    Operationalization

    The process of converting abstract concepts into measurable variables. This involves identifying empirical indicators and creating research instruments to measure the concept.

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    Independent Variable

    A variable that is manipulated or controlled by the researcher. Its variation is known or taken into account. It is often seen as the cause in a study.

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    Dependent Variable

    A variable that is measured or observed. Its variation is influenced by the independent variable. It is the outcome or effect of the study you are interested in.

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    Nominal Variable

    A variable with categories that have no inherent order or ranking, only difference.

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    Ordinal variable

    A variable where categories can be ranked in order, but the distance between categories is not equal or known.

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    Interval/Ratio Variable

    A variable with categories that can be ranked, and the distance between them is equal and known.

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    Correlation

    A relationship where two variables vary together. This means they change in a related way, but one doesn't necessarily cause the other.

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    Causation

    A relationship where one variable directly causes a change in another.

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    Spurious Relationship

    A relationship between two variables that appears to be causal, but is actually caused by a third, hidden factor.

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    Descriptive Statistics

    A branch of statistics that focuses on summarizing and describing basic features of data in a study. This includes measures of central tendency and dispersion.

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    Focus Group

    A group discussion guided or unguided, focusing on a specific topic relevant to the group and researcher, often used for qualitative data collection.

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    Moderator

    The facilitator in a focus group who guides discussion and encourages participants to share their thoughts openly.

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    Dynamic Group Effect

    The phenomenon where the interactions, voices, and reactions of participants in a focus group create a synergistic effect, stimulating deeper discussion and insights.

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    Advantages of Focus Groups

    Rich and detailed content, comparable to interviews, assessment of research topics and problems, insight into personal stories, flexibility, fast results, low cost.

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    Disadvantages of Focus Groups

    Unnatural setting, limited to verbal responses, less control than interviews, data analysis challenges, skilled moderators required, group differences impacting reliability, potentially restrictive environment.

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    Historical Research

    Research that examines past events and behavior to understand how specific individuals acted or how realities or practices came to be.

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    Policy and Case Analysis

    Research that analyzes specific individuals, social groups, or processes in the present day to make descriptive, interpretive, explanatory, evaluative, and reformist claims.

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    Ethnography

    A research method involving prolonged immersion in a group, observing behavior, listening to conversations, and conducting interviews to understand a group's culture and behavior within its context.

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    Ethnomethodology

    A method that analyzes the codes and unconscious belief systems underlying our spoken and written communication and everyday actions, including media content and intercultural communication.

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    Content Analysis

    A systematic and detailed examination of material to identify patterns, themes, biases, and meanings in written documents, photos, films, videos, or audio recordings.

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    Access to Information Act & Privacy Act

    Canadian laws granting citizens the right to access federal government records and personal information, while protecting against unauthorized use and disclosure.

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    Authenticity of Documents

    Assessing the genuineness of a document and verifying its authorship through internal/external evidence.

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    Credibility of Documents

    Evaluating the reliability of a document's information, considering potential distortions and underlying biases.

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    Representativeness of Documents

    Assessing whether a document is representative of a wider set of relevant documents.

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    Reliability vs. Validity

    Reliability: consistency of a measurement tool; Validity: accuracy of a measure in capturing the intended concept.

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    Study Notes

    Research Methodology

    • Research follows a logical, explicit, and inspectable procedure (scientific method).
    • A loose consensus of assumptions and procedures is essential.
    • Popper's hypothetico-deductive scheme is a logical model for research.

    Types of Research

    • Primary research: Researcher's firsthand observation and study (e.g., interviews, observations).
    • Secondary research: Research conducted by others used to support an argument or conclude on a topic.
    • Conversation analysis: Studies taken-for-granted rules structuring social interaction, originating from ethnomethodology.
    • Discourse analysis: Examines language (and images) as a way language constructs and affects social reality.
    • Critical discourse analysis: Interdisciplinary study of discourse as social practice, focusing on how power and social/political domination are reproduced through text and talk.

    Ethical Research Practices

    • Voluntary participation: Participants must not be coerced.
    • Informed consent: Participants must understand procedures and risks.
    • No harm: Researchers cannot put participants at physical or psychological risk.
    • Confidentiality: Data is kept private and not shared with unauthorized individuals.
    • Anonymity: Participants' identities remain unknown even to researchers.
    • Privacy: Participants control information about themselves.

    Interview Types

    • Structured interviews: Use a standardized interview schedule with pre-determined questions, reducing bias and increasing objectivity.
      • Advantages: Reduced bias, increased reliability and validity, simple, cost-effective, efficient.
      • Disadvantages: Formal, limited flexibility and scope.
    • Semi-structured interviews: Use a written list of questions, aiming for both structure and flexibility.
      • Advantages: Combines the best aspects of structured and unstructured interviews.
      • Disadvantages: Often lower validity, susceptibility to researcher bias/leading questions, and the Hawthorne effect.
    • Unstructured interviews: Focused on gaining information; researchers have limited control over the informant's responses.
      • Advantages: Flexible, valid, less bias, more detail, nuanced, participant-driven.
      • Disadvantages: limited generalizability, lower reliability, time-consuming.

    Focus Groups

    • Focus groups: Small groups (up to 7 people) discussing specific topics. Led by a moderator.
      • Advantages: Rich data, insight into personal stories, flexible, faster results, lower cost.
      • Disadvantages: Unnatural setting, less control, difficult analysis, moderate required skills.

    Other Research Methods

    • Historical research: Understands past behavior and how practices developed.
    • Policy and case analysis: Studies specific individuals, groups, or processes in the present.
    • Ethnography: Intensive investigation of a group over an extended period, involving participant observation, interviews, and immersion in a community.
    • Ethnomethodology: Focuses on how people use language and actions to create and understand social codes and meanings.
    • Content analysis: Systematically examines material (texts, images, etc.) to identify patterns, themes, and meanings.
    • Historical/Policy/Case Study Analysis: Examination of documents to draw conclusions regarding political situations, policies and individuals.
    • Criteria for assessing documents: authenticity, credibility/sincerity/accuracy, meaning and significance.

    Surveys

    • Survey: Uses large samples, close-ended questions, breadth over depth.
      • Types: Cross-sectional (one point in time), Longitudinal (patterns over time), Trend study (changes in same population), Panel study (changes in same people over time).
      • Considerations: Response rate, interviewer effects, respondent errors/bias, issues with the survey instrument, sampling methods.

    Operationalization and Variables

    • Operationalization: Converting concepts into measurable variables.
    • Variables: Qualities on which units of analysis differ.
      • Independent variables: Controlled and manipulated; potential causes.
      • Dependent variables: Measured or registered; potential effects.
      • Nominal variables (categorical): Distinct categories with no inherent order.
      • Ordinal variables: Categorical variables that can be ranked, but distances are unknown/unequal.
      • Interval/ratio variables: Categories with equal distances and a true zero point.

    Statistical Analysis

    • Descriptive statistics: Describe basic features of data (mean, median, mode, standard deviation, range).
    • Inferential statistics: Draw conclusions extending beyond immediate data.
    • Correlation: When variables vary together; a relationship between variables.
    • Causation: When one variable directly causes changes in another.
    • Spurious relationships: When relationships between variables appear to exist but are actually caused by a third variable.

    Sampling

    • Population: Entire group of interest.
    • Sample: Subset selected for study.
    • Probability samples: Each member has a known probability of selection.
      • Simple random sampling: Equal chance for every member.
      • Systematic sampling: Select every nth member.
      • Stratified sampling: Divide population into subgroups (strata); SRS or SS from each.
      • Multi-stage cluster sampling: Sample clusters, then individual units within clusters.
    • Non-probability samples: Members' probabilities of selection are unknown.
      • Convenience sampling: Subjects are readily available.
      • Purposive sampling: Subjects are selected for specific characteristics.
      • Snowball sampling: Initial contact with small group; referrals to more.

    Experiments

    • Experiments: Designed to demonstrate cause-and-effect relationships.
    • Groups: Experimental (receives treatment), control (no treatment).
    • Control: Factors other than the treatment are kept constant.
    • Random assignment: Ensures groups are similar prior to the experiment.
    • Pretest: Measures dependent variable before treatment.
    • Post-test: Measures dependent variable after treatment.

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    Description

    Explore the key concepts of research methodology in this quiz. Learn about the different types of research, including primary and secondary research, along with ethical practices. Test your understanding of the scientific method and models that support effective research.

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