5 Questions
What is the typical demographic of ABC Travels' customers?
A family group of four with two children.
What is the primary purpose of ABC Travels' research on Indian travelers' preferences for foreign holiday packages?
To understand what Indian travelers look for when booking a holiday to a foreign country.
What would be a suitable research question for ABC Travels to investigate?
What are the most important factors that influence Indian families' decisions when booking a foreign holiday?
What would be the independent variable in ABC Travels' research study if they wanted to investigate the impact of different holiday destinations on customer satisfaction?
The type of holiday destination.
What is the unit of analysis in ABC Travels' research study?
The family group of four.
Explore the world of research in tourism with this quiz! Test your knowledge on research questions, unit of analysis, independent and dependent variables, and research objectives in the context of a travel company. Analyze the behavior of Indian travelers when booking a holiday to a foreign country.
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