Research Methodology Chapter 1 Quiz
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Questions and Answers

What is the distinction between applied and basic research?

  • Applied research is conducted in laboratory settings, while basic research is field-based
  • Basic research is driven by profit motives, while applied research is driven by academic curiosity
  • Basic research is focused on practical applications, while applied research aims to advance theoretical understanding
  • Applied research is aimed at solving practical problems, while basic research is conducted to expand knowledge (correct)

    • Why should managers know about research?

  • To make informed decisions based on reliable evidence (correct)
  • To delegate research tasks effectively
  • To avoid involvement in research processes
  • To impress stakeholders with technical knowledge

    • What are the characteristics of good research?

  • Subjectivity, unpredictability, and narrow scope
  • Inconsistency, bias, and limited applicability
  • Validity, reliability, and generalizability (correct)
  • Complexity, ambiguity, and lack of structure

    • What are the types of business research mentioned in the text?

    <p>Quantitative and qualitative research</p> Signup and view all the answers

    What is the advantage of a scientific approach in research?

    <p>It ensures objectivity and replicability of findings</p> Signup and view all the answers

    What is the difference between quantitative and qualitative research?

    <p>Quantitative research focuses on numerical data, while qualitative research emphasizes words and meanings</p> Signup and view all the answers

    Why should managers know about research?

    <p>To make informed decisions based on evidence and data</p> Signup and view all the answers

    What is the advantage of a scientific approach in research?

    <p>It ensures objectivity and reliability of research findings</p> Signup and view all the answers

    What are the characteristics of good research?

    <p>Validity, reliability, and generalizability</p> Signup and view all the answers

    What is the distinction between applied and basic research?

    <p>Applied research aims to solve practical problems, while basic research seeks to expand knowledge</p> Signup and view all the answers

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