10 Questions
What is the distinction between applied and basic research?
Applied research is aimed at solving practical problems, while basic research is conducted to expand knowledge
Why should managers know about research?
To make informed decisions based on reliable evidence
What are the characteristics of good research?
Validity, reliability, and generalizability
What are the types of business research mentioned in the text?
Quantitative and qualitative research
What is the advantage of a scientific approach in research?
It ensures objectivity and replicability of findings
What is the difference between quantitative and qualitative research?
Quantitative research focuses on numerical data, while qualitative research emphasizes words and meanings
Why should managers know about research?
To make informed decisions based on evidence and data
What is the advantage of a scientific approach in research?
It ensures objectivity and reliability of research findings
What are the characteristics of good research?
Validity, reliability, and generalizability
What is the distinction between applied and basic research?
Applied research aims to solve practical problems, while basic research seeks to expand knowledge
Test your understanding of research methodology with this quiz based on Chapter 1 of "Research Methodology: Tools, Methods and Techniques." Assess your knowledge of research definitions, applied vs. basic research, and examples. Sharpen your comprehension and prepare for further studies in business research.
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