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Research Methodology and Literature Study Chapter 1 Quiz

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Questions and Answers

What is the definition of business research?

An unorganized effort to investigate general issues in the work setting

A systematic and organized effort to investigate a specific decision problem encountered in the work setting (correct)

The process of finding solutions to a problem without systematic study and analysis

A random series of steps executed without any targeted analysis

What does research methodology aim to do?

Limit the scope of the study

Gather and analyze information in a targeted way (correct)

Find solutions without any analysis

Create general assumptions without evidence

In business research, what does 'data' refer to?

Information collected for analysis and study purposes (correct)

A series of unconnected steps in the investigation process

Unorganized information gathered haphazardly

The systematic and organized effort to investigate a specific decision problem

What is the main objective of business research?

To find answers to issues concerning the manager in the work environment Signup and view all the answers

What is the primary characteristic of quantitative data?

It is gathered first-hand Signup and view all the answers

What is the primary focus of basic research?

Generating knowledge to solve organizational problems Signup and view all the answers

In what form is qualitative data typically presented?

As broad answers to questions in interviews Signup and view all the answers

What is the main purpose of applied research?

To solve decision problems faced by managers Signup and view all the answers

Why do managers need research skills?

To interpret the results of published research Signup and view all the answers

What is a key consideration when a manager hires an external consultant?

Communicating values and constraints of the organization Signup and view all the answers