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Questions and Answers
Relationship marketing focuses on long-term customer ______ and engagement.
Relationship marketing focuses on long-term customer ______ and engagement.
loyalty
Relationship marketing focuses on long-term customer ______ and engagement.
Relationship marketing focuses on long-term customer ______ and engagement.
loyalty
Relationship marketing helps companies understand customer ______ and meet expectations.
Relationship marketing helps companies understand customer ______ and meet expectations.
characteristics
Relationship marketing helps companies understand customer ______ and meet expectations.
Relationship marketing helps companies understand customer ______ and meet expectations.
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Employees must be ready to deliver beyond the company's ______ on customer demand.
Employees must be ready to deliver beyond the company's ______ on customer demand.
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Employees must be ready to deliver beyond the company's ______ on customer demand.
Employees must be ready to deliver beyond the company's ______ on customer demand.
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Study Notes
- Relationship marketing involves creating and enhancing relationships with customers and stakeholders.
- There are five levels of relationships that can be formed with customers.
- Relationship marketing focuses on long-term customer loyalty and engagement.
- It relies on cross-functional teams and listening to customers.
- Benefits of relationship marketing include consistent customer experience, customer feedback, and innovation.
- Relationship marketing helps companies understand customer characteristics and meet expectations.
- It leads to repeat business and prevents negative transitions.
- Word-of-mouth marketing and reduced marketing costs are additional benefits.
- It helps identify with the company and expands the product market.
- Employees must be ready to deliver beyond the company's boundaries on customer demand.
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