Real Estate Video Editing with Final Cut Pro

Real Estate Video Editing

• The video editing process is demonstrated using Final Cut Pro software.
• The editor uses a plug-in tool called Motion VFX to add graphics, titles, and animated elements to the video.

Video Editing System

• The editor's system consists of:
• Adding all clips into Final Cut Pro
• Watching and selecting the best clips
• Adding clips to the timeline
• Timing everything to the timeline
• Adding titles and color
• Reviewing the video for final touches
• Adding a call-to-action at the end
• Outputting the final video

Music Selection

• Music is an essential part of the video, setting the tone and atmosphere.
• The editor likes to edit to the beat of the music, using mathematical equations to create a consistent rhythm.
• Audio Jungle is a recommended music library for finding unique and non-overused tracks.

Footage Selection and Organization

• The editor uses a color-coding system to label footage:
• Yellow: usable but not great
• Orange: good
• Red: excellent
• The editor is very picky about shot selection, only choosing the smoothest and most cinematic footage.
• Footage is organized into different perspectives:
• First rundown: watching all clips to select the best
• Second rundown: watching only the selected clips to refine the selection

Flow of a Real Estate Video

• The typical flow of a real estate video is:
• Showing the neighborhood and surroundings
• Moving closer to the house
• Showcasing outdoor amenities
• Moving into the house
• Showcasing the backyard and exterior
• Ending with a shot of the house
• The timing of shots is crucial: too slow can be boring, too fast can be overwhelming.

Reviewing and Refining the Video

• The editor recommends showing the video to others for feedback:
• People who understand production can provide specific feedback
• People who don't know about production can provide a genuine and authentic reaction
• The goal is to create a "wow" factor and keep the viewer engaged throughout the video.

Final Cut Pro Tips

• The editor uses a single project file for all 2023 projects, but recommends creating separate libraries and project files for larger projects.
• The importing media process in Final Cut Pro can take time, especially with large libraries.
• The editor uses command + N to import media and create proxy files.

Real Estate Video Editing

• Final Cut Pro software is used for video editing.
• Motion VFX plug-in is used to add graphics, titles, and animated elements.

Video Editing System

• The editor's system consists of adding all clips into Final Cut Pro, watching and selecting the best clips, and adding them to the timeline.
• Timing is crucial, and everything must be timed to the timeline.
• Titles and color are added to enhance the video.
• The video is reviewed for final touches before outputting the final video.
• A call-to-action is added at the end of the video.

Music Selection

• Music sets the tone and atmosphere of the video.
• The editor edits to the beat of the music using mathematical equations to create a consistent rhythm.
• Audio Jungle is a recommended music library for finding unique and non-overused tracks.

Footage Selection and Organization

• A color-coding system is used to label footage:
  • Yellow: usable but not great
  • Orange: good
  • Red: excellent
• The editor is very picky about shot selection, choosing only the smoothest and most cinematic footage.
• Footage is organized into different perspectives:
  • First rundown: watching all clips to select the best
  • Second rundown: watching only the selected clips to refine the selection

Flow of a Real Estate Video

• The typical flow of a real estate video is:
  • Showing the neighborhood and surroundings
  • Moving closer to the house
  • Showcasing outdoor amenities
  • Moving into the house
  • Showcasing the backyard and exterior
  • Ending with a shot of the house
• The timing of shots is crucial to keep the viewer engaged.

Reviewing and Refining the Video

• The editor recommends showing the video to others for feedback:
  • People who understand production can provide specific feedback
  • People who don't know about production can provide a genuine and authentic reaction
• The goal is to create a "wow" factor and keep the viewer engaged throughout the video.

Final Cut Pro Tips

• Use a single project file for small projects, but create separate libraries and project files for larger projects.
• Importing media in Final Cut Pro can take time, especially with large libraries.
• Use command + N to import media and create proxy files.