Real Estate Photography

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Questions and Answers

Real estate photography is generally inflexible due to the demand for consistent scheduling and immediate turnaround times.

False (B)

The primary goal of real estate photography is to make properties appear as they are, accurately reflecting any flaws to potential buyers.

False (B)

A telephoto lens is more essential for real estate photography than a wide-angle lens because it captures fine details of the property's architecture.

False (B)

A sturdy tripod is only necessary for advanced real estate photographers who specialize in twilight or HDR photography.

<p>False (B)</p> Signup and view all the answers

Building a portfolio requires previous professional experience in real estate unless unpaid photoshoots are offered to gain experience.

<p>False (B)</p> Signup and view all the answers

When constructing a real estate photography resume with minimal direct experience, it's best to emphasize formal education credentials and theoretical training over practical skills and sample work.

<p>False (B)</p> Signup and view all the answers

Craigslist and Facebook Marketplace are not recommended for finding real estate photography clients due to the lack of professional presence.

<p>False (B)</p> Signup and view all the answers

Initially, undercharging for real estate photography services is a viable strategy to gain experience and attract clients.

<p>True (A)</p> Signup and view all the answers

Adjusting white balance in post-processing is about personal preference, and does not affect the perceived accuracy of a room's color.

<p>False (B)</p> Signup and view all the answers

Minor distractions like wires and outlets are acceptable in professional real estate photos because they showcase the authenticity of the property.

<p>False (B)</p> Signup and view all the answers

When delivering photos to clients, it’s better to send each image individually via email to ensure they receive the files.

<p>False (B)</p> Signup and view all the answers

Delivering photos to a client within a week is acceptable, as it allows ample time for thorough post-processing and quality assurance.

<p>False (B)</p> Signup and view all the answers

Offering enhanced services like drone photography is a way to increase value to clients.

<p>True (A)</p> Signup and view all the answers

Advanced real estate photography requires formal education and years of experience; otherwise, it is not possible to become successful.

<p>False (B)</p> Signup and view all the answers

Investing in professional-grade equipment can make up for a lack of knowledge in photo editing because images are captured perfectly.

<p>False (B)</p> Signup and view all the answers

Flashcards

Real Estate Photography

Capturing properties to look spacious, bright, and appealing to attract buyers/renters.

DSLR or Mirrorless Camera

A camera with interchangeable lenses, typically with larger sensors than smartphones.

Wide-Angle Lens

Captures a wide field of view, essential for showing the entire room.

Tripod

Stabilizes the camera, ensuring sharp images, especially in low light.

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Photo Editing Software

Software used to adjust and enhance photos, correcting exposure, colors, and imperfections.

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Photography Portfolio

A collection of your best photos showcasing your skills to potential clients.

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Cold Emailing

Reaching out to potential clients without prior contact.

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Exposure & Lighting Correction

Adjusting brightness, contrast, highlights, and shadows to create a balanced photo.

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White Balance

Ensuring colors are accurate, so whites appear white and the room looks natural.

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Straightening Walls & Perspective

Fixing angled or tilted walls to appear straight and vertical.

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Removing Distractions

Reducing distracting elements like wires or outlets for a cleaner image.

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Sharpening & Noise Reduction

Enhancing clarity and reducing graininess in photos.

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JPEG Format

Recommended image format for delivering photos to clients.

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File Sharing Services

Online services used to easily transfer large photo files to clients

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Asking for Referrals

Requesting word-of-mouth promotion from satisfied clients.

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Study Notes

  • Real estate photography is a suitable side job for high school students because it is flexible, well-paying, and does not require a college degree or extensive experience

Understanding Real Estate Photography

  • Capturing properties to appear spacious, bright, and appealing is the focus of real estate photography
  • The goal is to make properties look their best to attract buyers and renters.
  • Strong composition, proper lighting, straight vertical lines, and a clutter-free environment are characteristics of good real estate photos

Equipment

  • A DSLR or mirrorless camera from brands like Canon, Nikon, or Sony are needed
  • A crop-sensor camera is adequate
  • A wide-angle lens is essential for capturing entire rooms
  • Full-frame: 16mm-24mm
  • Crop-sensor: 10mm-18mm
  • A tripod stabilizes images and allows for longer exposures in low light
  • A flash balances lighting in dark spaces, but it is optional
  • Photo editing software like Lightroom and Photoshop or free alternatives such as GIMP and Darktable are needed

Budget-Friendly Setup

  • Used or refurbished cameras like the Canon EOS Rebel T7, Nikon D3500, Canon EOS M50, and Sony Alpha a6000 can be considered
  • Investing in a good wide-angle lens is just as important as the camera

Building a Portfolio

  • Take high-quality photos of different rooms in your home to start a portfolio
  • Experiment with lighting, different times of day, and editing styles
  • Offer free or cheap photoshoots for family, friends, or Airbnb hosts
  • Create an online portfolio using free website builders like Wix, Squarespace, or WordPress
  • Platforms like Instagram and Facebook serve as good places to show off photos of your work

Resume Writing

  • Focus on photography skills and a portfolio, especially with limited experience
  • Include contact information, photography skills, equipment, experience (practice shoots), and a portfolio link
  • Mention availability, given the student status

Finding Clients

  • Reach out to local real estate agents, property managers, and Airbnb hosts
  • Use local Facebook groups or ads on Craigslist and Facebook Marketplace
  • Platforms like Fiverr and Upwork can be used to offer photo editing services or real estate photography
  • Cold emailing real estate agents with a portfolio link is an effective connection method

Pricing

  • Beginner: $50-$100 per home
  • Improved skill: $150-$250 per home
  • Professional: $300-$500+ per home, can be higher for luxury listings

Photo Editing

  • Exposure & Lighting: Adjust brightness, contrast, highlights, and shadows
  • White Balance: Ensure the room looks neutral
  • Straighten Walls & Perspective: Use Photoshop’s Transform tool or Lightroom’s Geometry tool
  • Fix Overexposed Windows: Blend exposures or use selective adjustments in Lightroom
  • Remove Distractions: Use the Spot Healing Brush and Clone Stamp for wires, outlets, etc
  • Sharpening & Noise Reduction: Apply sharpening and reduce noise if needed
  • Exporting: Save in JPEG format at high quality (80-100%), resize to 2000-3000px on the long side

Photo Delivery

  • Google Drive, Dropbox, or WeTransfer are easy to use
  • File Labeling: "123MainSt_LivingRoom.jpg"
  • Delivery Time: Within 24-48 hours

Business Growth

  • Ask for referrals from past clients
  • Offer discounts for first-time clients
  • Branch out into virtual tours, drone photography, or twilight shots

To Get Started

  • Practice shooting at home
  • Edit photos using free trials of Lightroom or Photoshop
  • Offer free shoots to friends, family, or Airbnb hosts
  • Create an online portfolio
  • Reach out to realtors and property managers
  • Start charging for shoots with a solid portfolio

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